Meet Paulsen Marketing

Chuck Zimmerman

Our sponsor for AgWired coverage of the NAMA Trends In Agriculture conference again this year was Paulsen Marketing. Perhaps you’re not familiar with this agribranding agency located in Sioux Falls, SD. Well, it’s time to get acquainted in this week’s program. I spoke with Greg Guse and Bryan Bjerke and we had a great conversation about the agency and their …

Agencies, Audio, ZimmCast

AgriMarketers Building New Community Ties

Chuck Zimmerman

This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …

Audio, NAMA, ZimmCast

The Horse Radio Network

Chuck Zimmerman

Podcasting for the equine industry is alive and well in the form of the Horse Radio Network. This morning’s program is coming to you from the world famous Coffee Zone in Jefferson City, MO and features an interview with HRN founder and “chief bottle washer” Glenn Hebert. Glenn says he started HRN after having produced an equine podcast for a …

Audio, Horses, Podcasts, ZimmCast

Larry Quinn Retired

Chuck Zimmerman

Ever since Cindy and I have been in agricultural communications we’ve known and enjoyed working with Larry Quinn, USDA Office of Communications. Well, Larry just retired and while I was in Las Vegas attending BlogWorld and New Media Expo, Cindy got to talk to Larry. Larry says that when he first arrived at USDA he started working on a manual …

Audio, USDA, ZimmCast

Talking NAFB With Bill O’Neill

Chuck Zimmerman

The National Association of Farm Broadcasting has seen some significant changes in the last 4 years and the staff leader has been Bill O’Neill. Bill is stepping down at the end of this year to pursue some personal interests and I spoke with him about his decision and his years working with the organization. He says he’s going to move …

Audio, Media, NAFB, ZimmCast

Tour Guides To Agribusiness For Fluidigm

Chuck Zimmerman

The man who is guiding the marketing efforts for Fluidigm is Howard High. He is the man who found AgWired and contacted us about helping introduce the company to the agribusiness community. That’s because he recognizes the community that we’ve developed. He says they want to communicate with people in agribusiness “where they are.” That is what the whole new …

Agribusiness, Audio, Biotech, ZimmCast

Getting Renewed With RFA

Chuck Zimmerman

It may be dairy week for ZimmComm but that doesn’t mean it’s the only segment of the industry we’re working on. I’ll be introducing you to a new client later this week for example that is also new to agribusiness. In the meantime, this week’s program is about an old client. And I don’t mean old as in “they’re old.” …

Audio, Energy, Ethanol, RFA, ZimmCast

Discussing Value of Social Media

Chuck Zimmerman

Since we made the change in our AgWired Mobile service this week by working with Joel Jaeger at Commodity Update I thought I’d get him on the phone to find out how things are going in the text messaging world and discuss these new media communications platforms we’ve been developing. There is a growing amount of data from public sources …

Audio, Social Networking, ZimmCast