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Measuring the Unmeasurable

Cindy Zimmerman

Measuring the effectiveness of social media really is possible – if know what you want to measure and what tools to use. At the Agricultural Relations Council annual meeting in Ft. Myers last week, we had a presentation from The Center for Public Issues Education – or simply the PIE Center – which is located at the University of Florida’s …

ARC, Audio, ZimmCast

McCormick Company Is Fully Integrated

Chuck Zimmerman

Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President. Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and …

Agencies, Audio, ZimmCast

Being A Social Media Marketing Ag Leader

Chuck Zimmerman

Last week we heard how one of the major ag groups is using social media. This week we’ll hear how one agribusiness “leader” is doing so. I spoke with Katie Beeler, Ag Leader Technology, about how the company is incorporating social media into the marketing mix. Ag Leader Technology is a long time sponsor of our Precision Pays website! In …

Ag Leader, Agribusiness, Audio, Precision Agriculture, Social Networking, ZimmCast

Beltway Beef Improving Cattle Communications

Cindy Zimmerman

This week’s ZimmCast is with our good friend Mike Deering, Communications Director for the National Cattlemen’s Beef Association. We spent most of last week with Mike at the Cattle Industry Convention and NCBA Trade Show in Denver, but he was too busy to do an interview there so I had to catch up with him over the phone after we …

Audio, Cattle Industry Conference, NCBA, Video, ZimmCast

Learning About Certified Humane

Chuck Zimmerman

During the International Poultry Expo I met Adele Douglass, CEO, Humane Farm Animal Care. This is the organization that has created the Certified Humane program. To display their logo a farm has to: “Meet the Humane Farm Animal Care program standards, which includes nutritious diet without antibiotics or hormones, animals raised with shelter, resting areas, sufficient space and the ability …

Audio, Food, Poultry Expo, ZimmCast

Get Up To Date With Padilla Speer Beardsley

Chuck Zimmerman

It’s time to learn what’s new with Padilla Speer Beardsley courtesy of Dean Huff, Senior Vice President, Agribusiness and Environmental Science. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. Dean is relatively new to the agency which has offices in Minneapolis and New York City and he says …

Agencies, Audio, ZimmCast

Reviewing ZimmComm Activity in 2010

Chuck Zimmerman

In this week’s ZimmCast we’re actually going to review some statistics for ZimmComm online activity in 2010. Cindy joins me and shares some of the numbers we put together. Let’s just say we’ve done a lot of agriblogging and farm podcasting! In fact, we’re about to head to downtown Atlanta for AG CONNECT Expo where we really start racking up …

Audio, ZimmCast

Drake & Company Making Dreams Fly

Chuck Zimmerman

Let’s meet a different kind of agency, an association and cause management company. Let’s meet Drake & Company and who better to talk about it than the man himself, Steve Drake. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. I remember when Steve got his company started about …

Agencies, Audio, ZimmCast

BCS Communications Strategy For Growth

Chuck Zimmerman

I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …

Agencies, Audio, ZimmCast