Land O’Lakes Scores with Farmer Feeds Us Video

Cindy Zimmerman

Land O’ Lakes scored big with a commercial that aired during bowl games over the weekend to remind everyone that the farmer feeds us all. I can’t believe I never heard the lovely poem by author Amelia E. Barr that was used for the video – truer words were never written! Here’s the full version of the video:


See the Future of Plant Breeding from #ASTACSS

Cindy Zimmerman

Gene editing could be as revolutionary for plant breeders as cut and paste editing has been for the print industry. The American Seed Trade Association (ASTA) held a press conference at the recent CSS & Seed Expo in Chicago to talk about new innovations in the industry that have great potential. We already posted the audio from that press conference …

ASTA, Video

#JustGrowIt Video Unveiled at #ASTACSS

Cindy Zimmerman

A new video that puts a face on plant breeders was unveiled by the American Seed Trade Association (ASTA) during the opening general session of its CSS 2016 & Seed Expo in Chicago Tuesday. The “Mom, Gardener, Plant Breeder” video is the latest initiative in ASTA’s “Better Seed, Better Life” communications program and it features Jessie Alt, a mother, home …

ASTA, Seed, Video

Heading to #ASTACSS

Cindy Zimmerman

We’ll be heading out today for the Windy City (which is also pretty cold this week) for America’s largest seed industry conference – the American Seed Trade Association 71st Corn & Sorghum Seed Research Conference 46th Soybean Seed Research Conference and Seed Expo. That’s a mouthful, so they just call it ASTA’s CSS 2016 & Seed Expo, or #ASTA-CSS. The …

ASTA, Seed, Video

CAPTAIN CAPCA Saves the Show

Joanna Schroeder

CAPTAIN CAPCA and Dr Foe battled it out this morning in their last meeting to kick off the 42nd annual California Association of Pest Control Advisors (CAPCA). The event took place in no better place for a superhero and villain – Disneyland – in Anaheim, California October 16-18, 2016. This year’s theme is Feeding the Nation – Fighting the Fear …

Agribusiness, FMC, pesticides, Video