Commodity Update has evolved to include Rich Media Messaging services in partnership with Farm Journal Media. This allows the company to deliver charts, graphics, audio, and richly designed commercial messages directly onto the phones of farmers who subscribe to the service. The company employs a proprietary technology to deliver these messages, under an agreement exclusive in the agri-marketing sector.
Mobile is the fastest growing segment of the marketing mix. But most communications to date – under SMS format – have been limited to 160 characters. Even within these constraints, CommodityUPDATE has built the largest and most powerful information system delivered to growers, and has fundamentally changed how farmers interact with information and agri-marketers engage with their customers. Now, with the addition of Rich Media Messaging capabilities, the company can deliver even higher levels of engagement and interactivity.
“Mobile marketing continues to advance rapidly in the Ag space,” says Joel Jaeger, Commodity Update Founder and CEO. “Our Rich Media Messaging platform expands the level and sophistication of content that can be delivered to end user farmers, and, like our text messaging service, does so through a channel that does not require a ‘Smartphone’. This makes it accessible to perhaps three times the audience that can be reached through Apps or Mobile Web-based campaigns.”
Commodity Update powers our AgWired Mobile service. To get AgWired updates via text just text “agwired” to 46786.
Our good friend Joel Jaeger, CommodityUPDATE, has a big announcement today. I just got off the phone with him so you can hear it from the man himself: Interview with Joel Jaeger
In a joint announcement today, CommodityUPDATE, LLC, and Farm Journal Media announced that Farm Journal is making a significant equity investment in the company. The agreement strengthens CommodityUPDATE’s leadership position in the rapidly expanding mobile marketplace in agriculture and creates new cross-media marketing opportunities for companies striving to effectively engage with the nation’s top farmers.
Founder Joel Jaeger will remain CEO of CommodityUPDATE and continue to manage the Jaeger family’s controlling interest in the company they formed in 2006. Two Farm Journal Media executives will join the board of directors, and the Farm Journal Media sales team will play a direct role in expanding sponsorship of the mobile service.
Jaeger says the partnership will help agrimarketers more effectively reach the nation’s top farmers via a diversified media portfolio that integrates mobile, the fastest growing segment of the marketing mix.
“Since we launched the business, the mobile medium has evolved, and so too has the way companies communicate with farmers,” he says. “Used properly, mobile provides the direct, interactive and immediate connection to the farmer that we all seek, while complementing and connecting with other media and campaign elements.”
The folks at Commodity Update have found that SMS text messaging has really gained ground among farmers and agribusiness. To prove it they had Millennium Research conduct a survey of farmers and found some very interesting information. I think this information should help agrimarketers feel comfortable about investing more in mobile, personal and direct forms of communication with members and customers!
“Mobile is the fastest-growing segment of the marketing mix, and now agricultural companies are leveraging this direct channel to build relationships with top customers,” says Joel Jaeger, president and founder of CommodityUPDATE, the leading provider of agricultural information to mobile phones.
Jaeger and his two brothers created the concept that became CommodityUPDATE in 2006 to gain access to market information in the field. The brothers, who run farming operations in Colorado and Belize, soon realized a need for the offering beyond their own operations. They began cultivating a new mobile communications channel that would engage farmers like no other. Today, producers receive CommodityUPDATE primarily through sponsored subscriptions. Companies leverage the channel to send supplemental messages, such as agronomic alerts, to growers.
Growers place unparalleled value on those CommodityUPDATE messages, according to survey data recently compiled by Millennium Research, Inc. in Minneapolis:
• 91 percent of farmers indicated the information they receive is important or very important; roughly the same suggested they would recommend the service to another farmer
• 80 percent correctly recalled the company that sponsors the CommodityUPDATE subscription, on an unaided basis
• 65 percent felt “more connected” to the sponsoring company Continue reading
It has to be the first ever text to drink campaign in agribusiness. Not only do you get a free drink but texted schedule updates at the 2010 Agri-Marketing Conference.
Sign Up for NAMA Mobile Updates
Get FREE text updates to remind you where you need to be and when. It’s like a mini paperless NAMA program on your phone! And, we’ll text you a mobile coupon good for a FREE DRINK, compliments of Commodity Update!
Text “NAMA” to 46786 to sign up for Program Updates and FREE DRINK Coupon.
Or you can click on the image and do it through the NAMA website.
I’ll bet some of you think texting is just for a contest. That there’s really no worthwhile application to distribute information to your customers this way. Wrong. Check out Aphid Alerts via mobile phone texts, sponsored by Bayer CropScience. My good friend Joel Jaeger, Commodity Update, is the power behind the distribution and Corn and Soybean Digest is helping get the word out. And most importantly Rhea & Kaiser is the agency trying something new!
Welcome to the Aphid Alert
Sponsored by Leverage® 2.7 insecticide
This site is intended to provide you with information on insects that affect soybeans including life cycles, background on scouting of aphids and other insects, forms of prevention of yield loss from aphids, up-to-date scouting reports for your local area and helpful links to find more information.
To sign up for localized, personalized, real-time aphid pressure via text, e-mail or voicemail, click here to register.
Commodity Update and ZimmComm are working on a new project to further develop AgWired Mobile. Hopefully we can roll that out soon.
You can find out what biotech is doing to help the Earth today by texting biotech to 77513. It’s an Earth Day think being produced by the Biotechnology Industry Organization. You can find out a lot more on their website.
WhatCanBiotechDoForYou.com is part of a project sponsored by the Biotechnology Industry Organization (BIO), designed to foster a conversation with the general public about biotechnology and further educate people about the contributions of this innovative sector. For more in-depth information on biotech and the people behind the science, please visit our sister site – www.IAmBiotech.org.
Via IAmBiotech on Twitter.
I caught The Today Show this morning, and I was excited to see an entire segment dedicated to the Twitter phenomenon! Some people love it; some people hate it. However, there is no denying that this social network is here to stay! The Today Show segment explains it as a cross between text and blogging with 140 characters. It goes to the masses, and it’s a great way to spread the word. It’s like an amped up word-of-mouth service, and it’s free!
Once apprehensive about it, I’m totally hooked! Do you Twitter? Who do you follow on Twitter? How do you decide who is worth listening to? Why do we care what’s going on in the lives of others? I’m a curious tweeter that wants to know! Watch this video here for tweeting vocab, tips and an explanation of this craze that’s hard not to love! Oh, and you can follow my tweets at http://twitter.com/AmandaNolz. Let’s be online social networking friends!
For you tweeters, this headline must have caught your eye. After all, most of us are on Twitter to try to project a message about our place of business, our passions and the things that interest us. An increase in your following with increase your ability to spread your messages to a wider audience. My Twitter life has substantially increased since the first day I signed on to give it a whirl. I’m still figuring things out, but I have decided it’s a fun way to let everyone know what I’m up to and stay in contact with other professionals. If you are on Twitter, and you are interested in my adventures, my two accounts are AmandaNolz and BEEFMagazine.
Anyway, I found an article at the Poynter Institute titled, “10 Ways to Increase Your Twitter Followers.” The article was written by Kevin Rose, the founder of Digg and the cofounder of Pounce and Revision3. (Photo courtesy of Poynter Institute.) Kevin has over 88,000 followers on Twitter, and he is the second most followed person, after President Obama. Here is a little excerpt from this very useful article. I took home some important lessons from this article, and I hope you do, too!
1. Explain to your followers what retweeting is and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetist.
2. Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.
To read the entire article or learn more about Kevin Rose, link to Poynter Online.
What turkey week would be complete without a turkey post? Cindy and I watched the History Channel’s Modern Marvels – Turkey and since Butterball was mentioned so prominently I visited them this morning.
You can find some recipes for turkey for dinner here. If you’ve got questions you can call their Turkey Talk-Line – 1-800-Butterball.
Another option is to have turkey cooking information texted to you phone. I’m signed as you can see in the picture. So here’s what I’ll be getting:
Once you’ve signed up, you will receive text messages from November 3 to December 31, 2008.* Each message will include:
* Tips on how to prep and cook a turkey.
* Reminders on when to buy and start thawing your turkey.
* Shopping list alerts for new recipes.
* Features to instantly connect to the Butterball Experts
o Click to call 1-800-BUTTERBALL∗ directly from within the text message to speak with an expert.
o Or, click through to the mobile site to quickly get more information.