Truth About Trade and Technology (TATT) is a non-profit advocacy group led by farmers who support freer trade and a farmers freedom to choose the tools, technologies and strategies they need to maximize productivity and profitability in a sustainable manner. Since 2006, TATT has brought farmers from different countries together during World Food Prize week in Des Moines to attend …
Marigolds Provide Lutein, Who Knew?
Kemin Industries Worlwide, that’s who knew. During the Truth About Trade and Technology (TATT) Global Farmer Roundtable, we learned that Kemin is the largest grower of marigolds (yes, that not so fragrant flower you often plant in your flower beds) to extract the Lutein, a naturally occurring carotenoid – which happens to help prevent eye diseases such as macular degeneration. …
World Food Prize Winner Visits TATT Roundtable
One of the 2013 World Food Prize Laureates stopped by to visit the Truth About Trade and Technology Global Farmer Roundtable and talk about the importance of helping farmers around the world produce food more efficiently. “I’m always reminded by what Dr. Borlaug used to say, that hunger never sleeps, and that means we can’t sleep either,” said Dr. Robert …
TATT Global Farmer Roundtable Visits Kemin Industries
Kemin Industries Worldwide hosted the 2013 Truth About Trade and Technology (TATT) Global Farmer Roundtable just ahead of the start of the World Food Prize in Des Moines today. Kemin is changing the world by taking their molecular technology and using it in different products around the world. You probably don’t even know that you’ve even consumed one of their …
Will We Farm with Glass?
Hello and welcome to the ZimmCast. In this week’s program we’re going to talk about Glass, as in Google Glass.
BASF Engages Growers
Grower engagement on both the people and services level is important for BASF Crop Protection to ensure they are doing all they can to help farmers grow smarter, market smarter and live smarter. During one of the breakout sessions at the BASF Global Press conference in Germany this week, we heard from (left to right) Hannes Lutz – vice president …
New iPhones for Agvocating Professionals
You know times have changed when a smartphone has become a “farm tool!” Of course not every farmer will use one and not every farmer with a smartphone will use an iPhone. But a lot do and this week we got the announcement of the next generation of iPhones like this iPhone 5S in the image. This post is not …
Reinventing the Shovel
A problem exists today – individuals finish a day of work with sore backs, wrists, and arms from twisting and tweaking in unnatural positions. This results in lost labor, time, and capital. Luckily, a 24-year old entrepreneur combined his business degree with an epiphany, and as a result, Stephen Walden has reinvented the shovel. He says, “Our shovels provide an …
The Next Generation Wireless Farm Networking is Here
Ayrstone Productivity has brought it’s customers faster, longer, easier outdoor WiFi coverage. The next generation AyrMesh Hub2n will include 802.11n connectivity, expanded network security and outdoor range extension of up to 7.5 miles. This new technology puts farmers into the next phase of productivity improvement via wireless signals and hands-free data capture. With long-range wireless networks farmers can quickly and …
Ag Leader Introduces AgFiniti at Farm Progress Show
Ag Leader Technology‘s biggest announcement at Farm Progress Show this week is wireless connectivity in the cab with their new cloud-based platform, AgFiniti®. Users can simply connect the Ag Leader Wi-Fi Adapter to the Ag Leader® Integra or Versa™ display to access a wireless internet network in the cab through any mobile hotspot of their choice, such as a smartphone, …