The 2014 InfoAg Expo kicks off tomorrow at St. Louis Union Station, but prior to that event, MapShots has brought in about 140 farmers and crop consultants for an AgStudio Expo today. “Little day session that goes through some of the aspects of AgStudio and that line of products from the farm version to the pro version,” said Clint Ingram …
GROWMARK Picks AgIntegrated for Info Platform
GROWMARK has teamed up with AgIntegrated (AGI) for the development of FS Advanced Information Services (FS AIS), a suite of tools to “connect data, analysis, insight, and application into one complete user experience for advanced field optimization.” AgIntegrated is an independent provider of ag information management consulting and technologies based in Pennsylvania and President Duane Reese says they are excited …
Ag Leader Focuses on Seed, Water, and Nutrient Management
The first Ag Leader Technology Tech Meets Dirt Road Tour around Illinois is now history now and it seems like it was a big success. I attended the event near Peoria and was able to chat with presenters in each of the main focus areas – seed, water, and nutrient management. Matt Cannon, a farmer from central Iowa, talked about …
Well Cow – Bluetooth Connection to Your Cows
We’re hearing a lot about health applications of mobile and wearable technology lately. The anticipated iWatch from Apple is expected to open some new doors into that technology. But that’s for humans. What about cows? Well a Scottish company is introducing a bluetooth way to monitor cow and herd health – The Well CowTM Bolus. Monitor the health of your …
ASTA Committee on Innovations and Policy
The American Seed Trade Association has had a Biotechnology Committee for two decades, but as it is now the Innovations and Policy Committee. Pictured here from the ASTA annual meeting are immediate past committee chair Keith Newhouse with Winfield Solutions and current chair Mark Krieger of Dow AgroSciences who presided at the first meeting of the committee under the new …
Wearable Technology for Agriculture – Google Glass
It’s time to get a ZimmGlass update. Actually, this is more of a wearable technology update that includes Google Glass. My guest this week is Bruce Rasa, TekWear, LLC. You might have met Bruce at our booth during the Agri-Marketing Conference or on a program somewhere demonstrating Google Glass. Bruce has been using Glass longer than I have and in …
Understanding Farmer Attitudes
The Seed Leadership Program was held just before the start of the 131st Annual American Seed Trade Association Annual Meeting in Indianapolis. During today’s Green Flag Session, Brent Gloy, Purdue University professor discussed the key themes from the 2013 Large Commercial Producer survey. He says they survey helps both farmers and agribusinesses better understand where the commercial farm segment is going. …
ASTA Annual Meeting Kicks Off
Industry leaders and seed experts are in Indianapolis this week for the 131st American Seed Trade Association’s Annual Meeting. ASTA CEO Andy Lavigne says much of the discussion this week will focus on innovation and technology in the seed industry. The meeting kicks off Thursday morning with Purdue University president Mitch Daniels. Lavigne says Daniels will focus on innovation and that will set …
FS Sales Lens Offers New Views
A great benefit of new communications technology is how it provides farmers the opportunity to access information nearly anyplace or time right in the palm of their hand. GROWMARK is utilizing the immediacy of tablets and smartphones for crop specialists to provide farmers with visual information on the spot with FS Sales Lens. “It’s really designed for them to understand …
iCropTrak Introduces 60 Second Soil Zoning
iCropTrak has released a new mobile farming app with the ability to create a new grower, a new farm, add CLU field boundaries, and soil zones in as little as 60 seconds on an iPad without the need of a desktop or cloud server. According to Cogent 3D president Aaron Hutchinson, this new application means that for the first time, …