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	<title>AgWired &#187; Sustainability</title>
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	<link>http://agwired.com</link>
	<description>What&#039;s new in the world of AgriBusiness</description>
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		<title>Novus Commitment to Sustainability</title>
		<link>http://agwired.com/2012/01/27/novus-commitment-to-sustainability/</link>
		<comments>http://agwired.com/2012/01/27/novus-commitment-to-sustainability/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:51:48 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Novus International]]></category>
		<category><![CDATA[Poultry Expo]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=34610</guid>
		<description><![CDATA[During the Animal Ag Sustainability Summit 2012 held in conjunction with International Poultry Expo, Scott Hine, Vice President – Product Management and Operations, Novus, spoke about the company commitment to sustainability. Scott says the Summit was an opportunity for Novus &#8230; <a href="http://agwired.com/2012/01/27/novus-commitment-to-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2012/01/ipe-12-12.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2012/01/ipe-12-12.jpg"  alt=""  title="Scott Hine, Novus International"  width="250"  height="196"  class="right border size-full wp-image-34613"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>During the Animal Ag Sustainability Summit 2012 held in conjunction with International Poultry Expo, Scott Hine, Vice President – Product Management and Operations, Novus, spoke about the company commitment to sustainability.</p>
<p>Scott says the Summit was an opportunity for Novus and his message was that &#8220;if you want to be engaged in sustainability, which Novus believes is core to the future, that you really need to set up a way forward to engage your people and then set your goals and then achieve those goals and report on it.&#8221; He says they&#8217;ve developed their platform around SEE (Social, Economic and Environmental) which helps employees visualize what they&#8217;re doing.  Those are linked to their goals.  It&#8217;s obvious that it is critical to have employees understand and buy in to the company sustainability plan.</p>
<p>Listen to my interview with Scott to learn more about how Novus is working toward sustainability here: <a class="wpaudio"  href="http://www.zimmcomm.biz/poultry/ipe-12-hine.mp3" >Interview with Scott Hine</a></p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157629012993225/" >2012 International Poultry Expo Photo Album</a></strong></p>
<span class="sponsorAD" ><a class="ipe12"  href="http://www.novusint.com/en/Market-Segments/Poultry/Segments" >Coverage of the 2012 International Poultry Expo is sponsored by Novus International</a></span>
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		<title>The Novus IPE Week Program</title>
		<link>http://agwired.com/2012/01/24/the-novus-ipe-week-program/</link>
		<comments>http://agwired.com/2012/01/24/the-novus-ipe-week-program/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:57:33 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Novus International]]></category>
		<category><![CDATA[Poultry Expo]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=34514</guid>
		<description><![CDATA[The Global Poultry Market Manager for Novus International is Scott Carter (on right). I got an overview from him of all the activities Novus is involved in during IPE Week. To start with Scott says they participated in the International &#8230; <a href="http://agwired.com/2012/01/24/the-novus-ipe-week-program/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2012/01/ipe-12-3.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2012/01/ipe-12-3.jpg"  alt=""  title="Scott Carter Novus International"  width="250"  height="191"  class="right border size-full wp-image-34516"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>The Global Poultry Market Manager for Novus International is Scott Carter (on right).  I got an overview from him of all the activities Novus is involved in during IPE Week.</p>
<p>To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in <a href="http://agwired.com/2012/01/23/expert-opinion-via-social-media/" >this week&#8217;s ZimmCast</a>. Scott says he learned a few key things from that presentation, including the fact that academics are the most trusted source of information.  Another learning point was that &#8220;everybody is empowered, everybody has a voice.&#8221;  That&#8217;s social media. </p>
<p>Another way Novus was involved was with the Animal Ag Sustainability Summit where Scott Hine, Novus Product Management and Operations, spoke about Novus’s commitment to sustainability. I&#8217;ll have more on that topic in my interview with Scott coming up soon.  Besides these programs Novus is catching up with &#8220;old&#8221; friends and customers in the trade show.</p>
<p>Listen to my interview with Scott here: <a class="wpaudio"  href="http://www.zimmcomm.biz/poultry/ipe-12-carter.mp3" >Interview with Scott Carter</a></p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157629012993225/" >2012 International Poultry Expo Photo Album</a></strong></p>
<span class="sponsorAD" ><a class="ipe12"  href="http://www.novusint.com/en/Market-Segments/Poultry/Segments" >Coverage of the 2012 International Poultry Expo is sponsored by Novus International</a></span>
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		<title>Novus Launches New Sustainability Website</title>
		<link>http://agwired.com/2011/10/20/novus-launches-new-sustainability-website/</link>
		<comments>http://agwired.com/2011/10/20/novus-launches-new-sustainability-website/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 03:17:18 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Novus International]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=32658</guid>
		<description><![CDATA[Novus International has launched a new interactive sustainability website to promote the company’s global sustainability initiatives. The website includes the 2010 Novus Sustainability Report which documents and measures the company’s comprehensive social, environmental and economic sustainability program at a global &#8230; <a href="http://agwired.com/2011/10/20/novus-launches-new-sustainability-website/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  class="right"   style="float:right;margin: 0 0 0 9px;"/><a href="http://www.novusint.com/" >Novus International</a> has launched a new interactive <a href="http://sustainability.novusint.com/" >sustainability website</a> to promote the company’s global sustainability initiatives. </p>
<p>The website includes the 2010 Novus Sustainability Report which documents and measures the company’s comprehensive social, environmental and economic sustainability program at a global level following the Global Reporting Initiative (GRI) framework, the most widely used guidelines for sustainability reporting standards. </p>
<p><em>“This website outlines the goals and progress of our integrated sustainability initiatives worldwide,” said Joyce Cacho, Ph.D., Chief Sustainability Officer at Novus. “This allows us to engage with a diverse group of stakeholders: our customer base, the agricultural industry and the public.” </p>
<p>Novus’s sustainability program forges strong links between performance, food safety, the environment and animal well-being – market drivers shared by urban and rural communities worldwide. In achieving GRI Level B-Check, Novus reports sustainability performance in the areas of economic, environmental, human rights, labor, society and product responsibility.  </em></p>
<p>The website can be found at <a href="http://sustainability.novusint.com/" >sustainability.novusint.com</a>.</p>
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		<title>His Royal Highness, Prince of Sustainability</title>
		<link>http://agwired.com/2011/05/05/his-royal-highness-prince-of-sustainability/</link>
		<comments>http://agwired.com/2011/05/05/his-royal-highness-prince-of-sustainability/#comments</comments>
		<pubDate>Thu, 05 May 2011 22:49:32 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Wackos]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=28314</guid>
		<description><![CDATA[In addition to meeting with President Obama, His Royal Highness The Prince of Wales gave the keynote address at &#8220;The Future of Food&#8221; conference at Georgetown University, sponsored by the Washington Post. Since the prince has &#8220;tried to farm as &#8230; <a href="http://agwired.com/2011/05/05/his-royal-highness-prince-of-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In addition to meeting with President Obama, His Royal Highness The Prince of Wales gave the <a href="http://www.princeofwales.gov.uk/speechesandarticles/index.html" >keynote address at &#8220;The Future of Food&#8221; conference</a> at Georgetown University, sponsored by the Washington Post.  </p>
<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"  src="http://www.zimmcomm.biz/images/misc/prince-charles.jpg"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Since the prince has &#8220;tried to farm as sustainably as possible for some twenty-six years&#8221; he was about the closest to an actual farmer that the conference had on the agenda (<a href="http://agwired.com/2011/04/26/washington-post-future-of-food-conference-needs-more-farmers/" >see Chuck&#8217;s previous post</a>).  On the Royal Website, there is a <a href="http://www.princeofwales.gov.uk/personalprofiles/residences/highgrove/homefarm/" >page about the Prince&#8217;s farm</a> which is &#8220;a completely organic system&#8221; he developed &#8220;to demonstrate the environmental and commercial benefits.&#8221; Among the farm&#8217;s produce is organic mutton. &#8220;The Prince is enthusiastic about restoring mutton (meat from a two-year-old sheep), to the dinner tables of the nation after speaking to struggling sheep farmers who found they could no longer get a decent price for older ewes. To this end, The Prince launched the Mutton Renaissance campaign.&#8221;  I am not making that up.</p>
<p>So, HRH believes that we can feed nine billion people on this planet with a food system that is &#8220;not dependent upon the use of chemical pesticides, fungicides and insecticides; nor, for that matter, upon artificial fertilizers and growth-promoters or G.M.&#8221; and he provided His Royal Vision of a “sustainable food production” system during his address in Georgetown.  </p>
<p>&#8220;For me, it has to be a form of agriculture that does not exceed the carrying capacity of its local ecosystem and which recognizes that the soil is the planet’s most vital renewable resource,&#8221; he said, adding that &#8220;genuinely sustainable farming maintains the resilience of the entire ecosystem by encouraging a rich level of biodiversity in the soil, in its water supply and in the wildlife – the birds, insects and bees that maintain the health of the whole system. Sustainable farming also recognizes the importance to the soil of planting trees; of protecting and enhancing water-catchment systems; of mitigating, rather than adding to, climate change. To do this it must be a mixed approach. One where animal waste is recycled and organic waste is composted to build the soil’s fertility. One where antibiotics are only used on animals to treat illnesses, not deployed in prophylactic doses to prevent them; and where those animals are fed on grass-based regimes as Nature intended.&#8221;</p>
<p><a href="http://www.princeofwales.gov.uk/speechesandarticles/index.html" >Read the whole speech here.</a></p>
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		<title>FFA Leaders Join Novus Science Day</title>
		<link>http://agwired.com/2011/04/18/ffa-leaders-join-novus-science-day/</link>
		<comments>http://agwired.com/2011/04/18/ffa-leaders-join-novus-science-day/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 17:39:06 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[FFA]]></category>
		<category><![CDATA[Novus International]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=27875</guid>
		<description><![CDATA[Two National FFA officers and a regional director for the National FFA Foundation were among those who participated in the third annual “Science in Action: A Foundation for Dynamic Careers” Day sponsored by Novus International. Christopher Bell with the FFA &#8230; <a href="http://agwired.com/2011/04/18/ffa-leaders-join-novus-science-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Two <a href="https://www.ffa.org/About/NationalFFA/Pages/NationalOfficers.aspx" >National FFA officers</a> and a regional director for the <a href="https://www.ffa.org/donate/foundation/Pages/default.aspx" >National FFA Foundation</a> were among those who participated in the third annual “Science in Action: A Foundation for Dynamic Careers” Day sponsored by <a href="http://www.novusint.com" >Novus International</a>.  </p>
<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"  src="http://www.zimmcomm.biz/images/novus/novus-science-ffa.jpg"  title="science day novus"  alt="Novus"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Christopher Bell with the FFA Foundation said it was a good opportunity for the officers to visit an agricultural company that is making a difference in the world.  &#8220;Novus has put a lot of emphasis on sustainability in agriculture and that&#8217;s becoming one of our big initiatives in the FFA is making sure that our 523,000 students are practicing sustainable agriculture,&#8221; he said.  </p>
<p>&#8220;I&#8217;m very passionate about agriculture and it&#8217;s great to come here today and visit with people from Novus and see the passion that they have for making a difference in the agriculture industry,&#8221; said National FFA Secretary Landan Schaffert of Colorado, pictured on the right next to Christopher listening to Novus&#8217; Jim Richards on the laboratory portion of the tour.</p>
<p><img hspace="0"  vspace="0"  align="left"  border="1"  class="left border"  src="http://www.zimmcomm.biz/images/novus/novus-science-shannon.jpg"  title="science day novus"  alt="Novus"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/>Shannon Norris of New Mexico, who serves as Western Region Vice President for FFA, is pursuing a career in agricultural communications and possibly a doctorate in ruminant nutrition so she was very interested in getting to know the people at Novus.  &#8220;It&#8217;s interesting to see how the <a href="http://www.novusint.com/en/About-Novus" >mission of the company</a> is intertwined with the values of each individual employee,&#8221; she said. </p>
<p>You can listen to my interview with Christopher, Landan and Shannon here:  <a class="wpaudio"  href="http://www.zimmcomm.biz/novus/novus-science-ffa.mp3" >Interview with FFA representatives on Novus Science Day</a></p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157626379270293/" >Novus Science in Action Day 2011 Photos</a></p>
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		<title>Apply for Green Mountain College&#8217;s Summer Farm &amp; Food Program</title>
		<link>http://agwired.com/2011/02/26/apply-for-green-mountain-colleges-summer-farm-food-program/</link>
		<comments>http://agwired.com/2011/02/26/apply-for-green-mountain-colleges-summer-farm-food-program/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 23:41:52 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=26594</guid>
		<description><![CDATA[For those interested in becoming involved in exploring traditional techniques and cutting edge research in sustainable agriculture should consider applying for Green Mountain College&#8217;s summer program. In its third year, the 12-credit summer intensive program Farm Life Ecology: A Field &#8230; <a href="http://agwired.com/2011/02/26/apply-for-green-mountain-colleges-summer-farm-food-program/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>For those interested in becoming involved in exploring traditional techniques and cutting edge research in sustainable agriculture should consider applying for <a href="http://www.greenmtn.edu/farm_intensive/admissions.aspx" >Green Mountain College&#8217;s summer program</a>. In its third year, the 12-credit summer intensive program Farm Life Ecology: A Field and Table Intensive, runs for 13 weeks from May 23-August 19. For the first time the College is also offering half-sessions for 6 credits from May 23-July 2 and July 7-August 19.</p>
<p><a href="http://agwired.com/wp-content/uploads/2011/02/20101119193428ENPRN080530-PRN1-GREEN-MTN-COLLEGE-FARM-CAMP-n080-1290195268MR.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  class="border right size-medium wp-image-26596"  title="20101119193428ENPRN080530-PRN1-GREEN-MTN-COLLEGE-FARM-CAMP-n`080-1290195268MR"  src="http://agwired.com/wp-content/uploads/2011/02/20101119193428ENPRN080530-PRN1-GREEN-MTN-COLLEGE-FARM-CAMP-n080-1290195268MR-300x246.jpg"  alt=""  width="250"  height="205"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>&#8220;Modern agriculture is heavily reliant on fossil energy sources, and we&#8217;ll need to find ways as a society to incorporate more energy-efficient solutions to growing food,&#8221; said farm manager and program director Dr. Kenneth Mulder. &#8220;Students in this program get a chance to manage our campus farm while gaining a rigorous foundation in sustainable agriculture.&#8221;</p>
<p>Over the past three years, the college&#8217;s Farm &amp; Food Program has received nearly $250,000 in grant funding to further develop their fossil-free agriculture initiatives.</p>
<p>&#8220;The Farm and Food Intensive combines a rigorous classroom experience with individual research projects and hands-on farm work,&#8221; Mulder continued. &#8220;Students also get a chance to participate in some pretty exciting research that will teach them to run farms that are productive, profitable, and environmentally sustainable.&#8221;</p>
<p>While in the program, students will manage all aspects of Green Mountain College&#8217;s 22-acre Cerridwen Farm while receiving a curricular focus in three core areas: the fundamentals of organic crop and animal management; efficient integration and management of diverse farm systems; and development and utilization of appropriate technologies in agriculture. In addition, their home base will be the Solar Harvest Center where the students prepare communal meals from produce they grow and harvest from the farm.</p>
<p>Phillip Ackerman-Leist, Director of the College&#8217;s Farm &amp; Food Project and Associate Professor of environmental studies added, &#8220;Cerridwen Farm has become an agricultural lab of sorts, and our students contribute to that research. Like traditional ag programs students will learn a lot about agricultural practices and systems. They&#8217;ll also learn how to be part of the current food revolution that is transforming farming and how we view food.&#8221;</p>
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		<title>Using Alge to Improve Ag Sustainability</title>
		<link>http://agwired.com/2011/02/04/using-alge-to-improve-ag-sustainability/</link>
		<comments>http://agwired.com/2011/02/04/using-alge-to-improve-ag-sustainability/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:30:09 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Aquaculture]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Biodiesel]]></category>
		<category><![CDATA[Livestock]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=25990</guid>
		<description><![CDATA[Agriculture often gets a bad wrap on the sustainability scale but growers know that they aren&#8217;t going to jeopardize their livehoods and they are great stewards of the land. But for those growers who are still looking for some unique &#8230; <a href="http://agwired.com/2011/02/04/using-alge-to-improve-ag-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Agriculture often gets a bad wrap on the sustainability scale but growers know that they aren&#8217;t going to jeopardize their livehoods and they are great stewards of the land. But for those growers who are still looking for some unique ways to be a little &#8220;greener&#8221; with their operations, they should consider algae.</p>
<p><a href="http://www.kentbioenergy.com" >Kent Bioenergy</a> has its roots in aquaculture. The company was a pioneer in fish farms and needed a way to clean the water. Enter algae. Over time, the company has discovered how to <a href="http://domesticfuel.com/2011/02/01/algae-harvesting-no-problem-for-kent-bioenergy/" >harvest the algae</a> and the co-products can be used for a variety of things depending on where the nutrients came from to grow the algae.</p>
<p><a href="http://domesticfuel.com/wp-content/uploads/2011/02/Dr.-Barry-Toyonaga-Kent-Biofuels.jpg" ><img hspace="0"  vspace="0"  align="left"  border="1"  class="border left size-full wp-image-34225"  title="Dr. Barry Toyonaga - Kent Biofuels"  src="http://domesticfuel.com/wp-content/uploads/2011/02/Dr.-Barry-Toyonaga-Kent-Biofuels.jpg"  alt=""  width="228"  height="188"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/></a></p>
<p>For example, Barry Toyonaga, Ph.D. who is the Chief Business Officer for the company, explained that they have been working with growers and livestock, dairy and hog producers to use algae as a way to reduce normal agricultural run-off.</p>
<p>Most of the waste is unused fertilizer coming straight off farm land and so if our algae is just recapturing the used fertilizer, and we&#8217;re harvesting that algae, its really a renewable resource for fertilizer,&#8221; explained Toyonaga.</p>
<p>What is especially interesting about using algae to capture run-off is that the agriculture industry is being criticized for causing &#8220;Dead Zones&#8221; in the ocean, areas where marine life cannot be supported due to depleted oxygen levels. Integrating algae can reduce this run-off, and help to remove the criticism that agriculture is causing this problem. It&#8217;s also beneficial for the grower because once the algae is harvested, it can be &#8220;reused&#8221; on the farm as an organic fertilizer, reducing costs and reducing another common criticism launched against agriculture &#8211; using fossil-fuel based inputs.</p>
<p>Toyonaga truly believes that his company is on to something and they are trying to interest both the agricultural community and the USDA in the technology. So if you&#8217;re a grower who is open to trying something new, considering reaching out to Kent Bioenergy.</p>
<p>To learn more about how integrating algae into your farm or livestock operations, listen to my interview with Barry here. <a class="wpaudio"  href="http://www.zimmcomm.biz/Joanna audio/toyonaga_kentbioenergy.mp3" >Barry Toyonaga interview</a></p>
<p>You can also view photos from my <a href="http://www.flickr.com/photos/jmsblogger/sets/72157625114717820/" >San Diego Algae Tour here</a>.</p>
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		<title>Pennsylvania Farm Show Goes Green</title>
		<link>http://agwired.com/2011/01/10/pennsylvania-farm-show-goes-green/</link>
		<comments>http://agwired.com/2011/01/10/pennsylvania-farm-show-goes-green/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 00:41:36 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Farm Shows]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=25418</guid>
		<description><![CDATA[The Pennsylvania Farm Show kicked off a little greener this year. The Pennsylvania Farm Show Complex and Expo Center has some new &#8220;eco&#8221; features including a 124 kW rooftop photovoltaic solar array that were part of an energy savings project &#8230; <a href="http://agwired.com/2011/01/10/pennsylvania-farm-show-goes-green/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.farmshow.state.pa.us/" >Pennsylvania Farm Show</a> kicked off a little greener this year. The Pennsylvania Farm Show Complex and Expo Center has some new &#8220;eco&#8221; features including a 124 kW rooftop photovoltaic solar array that were part of an energy savings project complements of the Pennsylvania Guaranteed Energy Savings Act. The new energy efficient, eco-features were celebrated during an opening day celebration coined &#8220;Switch to Solar&#8221;.  The construction was actually completed in October of last year.</p>
<p>The ceremony highlighted recent efforts by the Pennsylvania Department of  Agriculture and the Farm Show Complex to make the facility more  eco-friendly, energy efficient and energy wise through an energy savings performance  contract implemented by <a href="http://www.pepcoenergy.com/" >Pepco Energy.</a></p>
<p><a href="http://agwired.com/wp-content/uploads/2011/01/IMGP7604.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  class="border right size-full wp-image-25424"  title="IMGP7604"  src="http://agwired.com/wp-content/uploads/2011/01/IMGP7604.jpg"  alt=""  width="250"  height="166"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>Some of the &#8220;eco&#8221; improvements included a comprehensive recycling program and  the Susquehanna River Basin Commission&#8217;s installation of a demonstration  storm water garden and a 20,000-gallon water storage tank, which will  reduce run-off into Paxton Creek and reduce the Farm Show Complex&#8217;s  water costs.</p>
<p>The $3.6 million  project also included a 124 kW rooftop photovoltaic solar array and a  variety of energy efficiency and solar hot water implementation  measures. The project is estimated to save the complex more than $300,000 annually in operating utility costs and should decrease carbon dioxide emissions by 1,650 metric tons each year.</p>
<p>&#8220;The completion of the GESA project represents the Farm Show Complex&#8217;s dedicated investment to environmental stewardship,&#8221; said David Weiss,  Chief Operating Officer of Pepco Energy. &#8220;Pepco Energy is pleased to  offer its expertise and ongoing commitment to providing the energy  solutions for this project to reduce costs, consumption and emissions.&#8221;</p>
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		<title>Time For An International AgChat Foundation?</title>
		<link>http://agwired.com/2010/10/19/time-for-an-international-agchat-foundation/</link>
		<comments>http://agwired.com/2010/10/19/time-for-an-international-agchat-foundation/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 18:54:19 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Biotech]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=23802</guid>
		<description><![CDATA[The emcee for the Global Farmer to Farmer Roundtable conducted by Truth About Trade &#038; Technology was Bob Thomson once again. He says the participating farmers were looking at what it&#8217;s going to take to thrive in the next several &#8230; <a href="http://agwired.com/2010/10/19/time-for-an-international-agchat-foundation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-13.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-13.jpg"  alt=""  title="Robert L. Thompson"  width="250"  height="227"  class="right border size-full wp-image-23803"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>The emcee for the Global Farmer to Farmer Roundtable conducted by Truth About Trade &#038; Technology was <a href="http://www.farmdoc.illinois.edu/thompson/bio.html" >Bob Thomson</a> once again.  He says the participating farmers were looking at what it&#8217;s going to take to thrive in the next several years.  High on their list is modern technology.  He says they realize that to feed the projected population equivalent of two more countries the size of China in the next forty years it will take very high productivity agriculture.  The alternative will be massive destruction of forests and that will lead to a lot of undesirable results.</p>
<p>A real concern and frustration expressed, especially by European participants, was the extent that some activist organizations have dominated the debate and how little their governments are doing to help them.  It&#8217;s hard to be competitive when you&#8217;re overburdened by regulations.  Participants from countries like India said that biotechnology products will be critical for them.  They weren&#8217;t so much interested in subsidies as being on a level playing field.  A need to communicate their stories was also expressed.  Of course, I hope they&#8217;ll look to social media and networking to help that.  Maybe it&#8217;s time for an International <a href="http://www.agchat.org" >AgChat Foundation</a>!</p>
<p>You can listen to my interview with Bob here: <a class="wpaudio"  href="http://www.zimmcomm.biz/ncga/tatt-roundtable-thompson.mp3" >Bob Thompson Interview</a></p>
<p>Thanks again to the <a href="http://www.ncga.com" >National Corn Growers Association</a> for making my participation possible.</p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157625149096758/" >TATT Global Farmer To Farmer Roundtable Photo Album</a></strong></p>
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		<title>Simultaneous Livestock and Ethanol Production</title>
		<link>http://agwired.com/2010/10/13/simultaneous-livestock-and-ethanol-production/</link>
		<comments>http://agwired.com/2010/10/13/simultaneous-livestock-and-ethanol-production/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 15:51:35 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Beef]]></category>
		<category><![CDATA[Corn]]></category>
		<category><![CDATA[Ethanol]]></category>
		<category><![CDATA[Farming]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=23605</guid>
		<description><![CDATA[One of the places visited by the TATT Global Farmer to Farmer Roundtable was Couser Cattle Company. Our host was Bill Couser. Bill conducted a fascinating presentation about his marriage of row crop farming (corn/soybeans), livestock production and ethanol production! &#8230; <a href="http://agwired.com/2010/10/13/simultaneous-livestock-and-ethanol-production/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-8.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-8.jpg"  alt=""  title="Couser Cattle Company"  width="280"  height="216"  class="right border size-full wp-image-23627"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>One of the places visited by the TATT Global Farmer to Farmer Roundtable was Couser Cattle Company.  Our host was Bill Couser.  Bill conducted a fascinating presentation about his marriage of row crop farming (corn/soybeans), livestock production and ethanol production!  You can see a portion of his explanation in the video below.  He used a long table to display all the products he produces starting with an ear of corn and winding up with ethanol (2.81 gal/bushel of corn) as well as by-products like DDGS and ultimately fine quality beef.  I loved his description about the whole food vs. fuel debate, &#8220;It&#8217;s rubbish!&#8221;</p>
<p><object width="400"  height="248" ><param name="movie"  value="http://www.youtube.com/v/NjXIu3mcQ8A?fs=1&amp;hl=en_US&amp;color1=0x234900&amp;color2=0x4e9e00" /></param><param name="allowFullScreen"  value="true" /></param><param name="allowscriptaccess"  value="always" /></param><embed src="http://www.youtube.com/v/NjXIu3mcQ8A?fs=1&amp;hl=en_US&amp;color1=0x234900&amp;color2=0x4e9e00"  type="application/x-shockwave-flash"  allowscriptaccess="always"  allowfullscreen="true"  width="400"  height="248" ></embed></object></p>
<p>Thank you to the <a href="http://www.ncga.com" >National Corn Growers Association</a> for making my participation in the program possible.</p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157625149096758/" >TATT Global Farmer To Farmer Roundtable Photo Album</a></p>
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		<title>Biodiversity World Tour Panelists</title>
		<link>http://agwired.com/2010/10/12/biodiversity-world-tour-panelists/</link>
		<comments>http://agwired.com/2010/10/12/biodiversity-world-tour-panelists/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 16:20:52 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=23579</guid>
		<description><![CDATA[Here&#8217;s our panel at the Biodiversity World Tour town hall mtg. with Sec. of Ag Vilsack (right). It has been a very interesting discussion with lots of questions about organic vs. traditional agriculture and sustainability. I believe you&#8217;ll be able &#8230; <a href="http://agwired.com/2010/10/12/biodiversity-world-tour-panelists/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-4.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-4.jpg"  alt=""  title="Biodiversity World Tour Panel"  width="280"  height="197"  class="right border size-full wp-image-23580"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>Here&#8217;s our panel at the Biodiversity World Tour town hall mtg. with Sec. of Ag Vilsack (right).  It has been a very interesting discussion with lots of questions about organic vs. traditional agriculture and sustainability.  I believe you&#8217;ll be able to watch a recording of the session <a href="http://www.biodiversityworldtour.com/2010/10/12/webcast/" >on the BWT website</a>.</p>
<p>The participants include:</p>
<p>Rajesh Kumar, Vegetable Farmer from Tamil Nadu, India.<br/>
Camila Illich, Field Crop Farmer from Guarapuava, Brazil<br/>
Pam Johnson, Corn and Soybean Farmer from Central Iowa, United States.<br/>
Gary Munkvold, Seed Science Endowed Chair, Chair of the Graduate Program in Seed Technology and Business, Iowa State University.<br/>
Judy Chambers, Director of the Program for Biosafety Systems in the Environment and Production Technology Division at IFPRI, Senior Advisor to USAID.  </p>
<p>Our moderator is Orion Samuelson, WGN (left).</p>
<p>After this morning&#8217;s session I&#8217;ll be following the TATT Global Farmer To Farmer Roundtable participants to a farm tour before we return to Des Moines for their opening session.  So I&#8217;ll see you along the way, <a href="http://twitter.com/AgriBlogger" >especially on Twitter</a>.</p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157625149096758/" >TATT Global Farmer To Farmer Roundtable Photo Album</a></strong></p>
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		<title>Opening Biodiversity World Tour</title>
		<link>http://agwired.com/2010/10/12/opening-biodiversity-world-tour/</link>
		<comments>http://agwired.com/2010/10/12/opening-biodiversity-world-tour/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 15:53:15 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Biotech]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=23575</guid>
		<description><![CDATA[U. S. Secretary of Agriculture Tom Vilsack was an opening speaker at the Biodiversity World Tour stop on the campus of Iowa State University. It is being webcast live right now and I believe a recorded version will be available &#8230; <a href="http://agwired.com/2010/10/12/opening-biodiversity-world-tour/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-2.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  src="http://agwired.com/wp-content/uploads/2010/10/tatt-roundtable-2.jpg"  alt=""  title="Sec. of Ag Tom Vilsack"  width="250"  height="265"  class="right border size-full wp-image-23576"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>U. S. Secretary of Agriculture Tom Vilsack was an opening speaker at the <a href="http://www.biodiversityworldtour.org" >Biodiversity World Tour</a> stop on the campus of Iowa State University.  It is being webcast live right now and I believe a recorded version will be available later.  If you&#8217;d like to hear the Secretary&#8217;s comments I have them posted below.  </p>
<p>The theme of the town hall meeting taking place here is &#8220;How can we feed a growing world while protecting our environment?&#8221;</p>
<p>You can listen to Sec. Vilsack&#8217;s opening comments here: <a class="wpaudio"  href="http://www.zimmcomm.biz/ncga/tatt-roundtable-vilsack.mp3" >Secretary of Agriculture Vilsack Comments</a><br/>
<strong><br/>
<a href="http://www.flickr.com/photos/zimmcomm/sets/72157625149096758/" >TATT Global Farmer To Farmer Roundtable Photo Album</a></strong></p>
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		<title>Touring Conservation In Action</title>
		<link>http://agwired.com/2010/07/16/touring-conservation-in-action/</link>
		<comments>http://agwired.com/2010/07/16/touring-conservation-in-action/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:14:53 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[Conservation]]></category>
		<category><![CDATA[CTIC]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=21240</guid>
		<description><![CDATA[I am going to find out how agriculture protects water quality and improves soil health at this year&#8217;s Conservation Technology Information Center, Conservation In Action Tour. The tour will take place in the Virginia/Maryland area and looks like it is &#8230; <a href="http://agwired.com/2010/07/16/touring-conservation-in-action/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/07/ctic-logo.jpg" ><img hspace="9"  vspace="0"  align="right"  src="http://agwired.com/wp-content/uploads/2010/07/ctic-logo.jpg"  alt=""  title="ctic-logo"  width="101"  height="130"  class="right size-full wp-image-21241"   style="float:right;margin: 0 0 0 9px;"/></a>I am going to find out how agriculture protects water quality and improves<br/>
soil health at this year&#8217;s <a href="http://www.ctic.org" >Conservation Technology Information Center</a>, <a href="http://www.ctic.org/CTIC%20HOME/EVENTS/CIA%20Tour%202010/" >Conservation In Action Tour</a>.  The tour will take place in the Virginia/Maryland area and looks like it is at capacity.  Yesterday was the last day to get registered but you can probably still get in if you call today.</p>
<p><a href="http://agwired.com/wp-content/uploads/2010/07/ctic-tour.jpg" ><img hspace="0"  vspace="0"  align="left"  border="1"  src="http://agwired.com/wp-content/uploads/2010/07/ctic-tour.jpg"  alt=""  title="ctic-tour"  width="250"  height="188"  class="left border size-full wp-image-21242"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/></a>I just spoke with CTIC Executive Director, Karen Scanlon, who says this has become the organization&#8217;s marquee event.  We&#8217;re going to &#8220;visit farms and farmers in east central Virginia who run profitable operations and provide communities with valuable ecosystem services.&#8221;  That sounds like fun to me.  I&#8217;ll be getting to know CTIC and its members and thought a great way to start was a conversation with Karen about their mission and what we&#8217;ll be doing on the tour.</p>
<p><a class="wpaudio"  href="http://www.zimmcomm.biz/ctic/ctic-scanlon-pre-tour.mp3" >Karen Scanlon Interview</a><br/>
<i><br/>
The Conservation Technology Information Center (CTIC) is a national, public-private partnership that envisions agriculture using environmentally beneficial and economically viable natural resource systems.</p>
<p>CTIC, a nonprofit 501(c)(3) organization, is comprised of members of ag industry, ag publications, ag associations, conservation organizations and producers and is supported by the U.S. Environmental Protection Agency, Natural Resources Conservation Service and other public entities.</p>
<p>It is our mission to champion, promote and provide information about comprehensive conservation and sustainable agricultural systems that are beneficial for soil, water, air and wildlife resources and are productive and profitable for agriculture.<br/>
</i><br/>
My coverage of the tour is being sponsored by CTIC and <a href="http://www.agrotain.com/" >AGROTAIN</a>.  Thank you!</p>
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		<title>BASF and One Hungry Planet</title>
		<link>http://agwired.com/2010/06/13/basf-and-one-hungry-planet/</link>
		<comments>http://agwired.com/2010/06/13/basf-and-one-hungry-planet/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 19:49:00 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[BASF]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[ZimmCast]]></category>
		<category><![CDATA[basfmedia2010]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20654</guid>
		<description><![CDATA[Sustainability was the focus of the 2010 BASF Agricultural Solutions media summit held last week in Chicago and as part of that event BASF released a new survey on attitudes toward farmland stewardship, and a new YouTube video highlighting how &#8230; <a href="http://agwired.com/2010/06/13/basf-and-one-hungry-planet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="0"  vspace="0"  align="left"  src="http://www.zimmcomm.biz/images/zimmcomm/zimmcast-image-posting.gif"  title="ZimmCast 262"  alt="ZimmCast 262"  class="left"   style="float:left;margin: 0 9px 0 0;"/>Sustainability was the focus of the 2010 <a href="http://www.agro.basf.com/agr/AP-Internet/en/" >BASF</a> Agricultural Solutions media summit held last week in Chicago and as part of that event BASF released a new survey on attitudes toward farmland stewardship, and a new YouTube video highlighting how farmers are feeding a hungry planet.  </p>
<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>I talked to Paul Rea, VP of BASF U.S. Crop Operations, about the survey and the video and decided it would make a good ZimmCast this week because it reflects what agriculture is up against and how companies like BASF are helping farmers face the future.</p>
<p>Paul says the survey, done by <a href="http://www.psbpr.com/" >Padilla Speer Beardsley</a>, found some significant perception gaps between growers and the general public when it comes to farmland stewardship.  &#8220;The good news would be that farmers and most consumers say that stewardship practices are better today than they were ten years ago,&#8221; Paul says.  The bad news is that nearly 23 percent of consumers believe stewardship practices are worse today than they were ten years ago, compared to just seven percent of farmers.  A whopping 77% of farmers say stewardship practices are better now than 10 years ago, which of course they are.</p>
<p>So, clearly there is a disconnect that needs to be addressed and BASF believes social media is a way to get correct information out to the general public.  That&#8217;s why they had <a href="http://www.youtube.com/watch?v=Jd-48Zw0Tr4" >&#8220;One Hungry Planet&#8221; </a>produced for YouTube.  &#8220;The video really does convey the amazing job that farmers and the ag industry has done in the last 50 years, much of it unnoticed,&#8221; Paul said.  &#8220;To think that we&#8217;re producing 40 percent more corn from the same amount of land just compared to 20 years ago is incredible.&#8221;</p>
<p>The video is entertaining, yet educational, and packs a lot of facts in just four minutes.  Take a look at the video and listen to or download this week&#8217;s ZimmCast is the audio player at the bottom of the post.</p>
<p><object width="360"  height="240" ><param name="movie"  value="http://www.youtube.com/v/Jd-48Zw0Tr4&#038;hl=en_US&#038;fs=1&#038;color1=0xe1600f&#038;color2=0xfebd01&#038;border=1" /></param><param name="allowFullScreen"  value="true" /></param><param name="allowscriptaccess"  value="always" /></param><embed src="http://www.youtube.com/v/Jd-48Zw0Tr4&#038;hl=en_US&#038;fs=1&#038;color1=0xe1600f&#038;color2=0xfebd01&#038;border=1"  type="application/x-shockwave-flash"  allowscriptaccess="always"  allowfullscreen="true"  width="360"  height="240" ></embed></object></p>
<p>Hope you enjoy the song I picked to end the podcast called <a href="http://www.musicalley.com/music/producers/producerLibrary/artistdetails.php?BandHash=e1a505308887d6405d1257218e4f4a2d" >&#8220;Planet Earth&#8221; by James Larson</a> from Music Alley.  Thanks to our ZimmCast sponsors, <a href="http://www.novusint.com" >Novus International</a>, and <a href="http://www.agguidance.com/" >Leica Geosytems</a> for their support.  The ZimmCast is the official weekly podcast of AgWired.  Subscribe so you can listen when and where you want.  Just go to our a <a href="http://agwired.com/subscribe-to-agwired" >Subscribe page</a>.</p>
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		<title>Panelists Share Sustainability Insights at BASF Summit</title>
		<link>http://agwired.com/2010/06/12/panelists-share-sustainability-insights-at-basf-summit/</link>
		<comments>http://agwired.com/2010/06/12/panelists-share-sustainability-insights-at-basf-summit/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 00:37:07 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[BASF]]></category>
		<category><![CDATA[Corn]]></category>
		<category><![CDATA[Ethanol]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[basfmedia2010]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20616</guid>
		<description><![CDATA[&#8220;Holistic&#8221; and &#8220;durable&#8221; were two definitions for sustainable that were set forth by representatives of the food value chain, from farmers to food companies, who took part in a panel discussion at the BASF Agricultural Solutions Media Summit on Sustainability &#8230; <a href="http://agwired.com/2010/06/12/panelists-share-sustainability-insights-at-basf-summit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>&#8220;Holistic&#8221; and &#8220;durable&#8221; were two definitions for sustainable that were set forth by representatives of the food value chain, from farmers to food companies, who took part in a panel discussion at the <a href="http://www.agro.basf.com/agr/AP-Internet/en/" >BASF</a> Agricultural Solutions Media Summit on Sustainability last week in Chicago.  </p>
<p>Nevin McDougall, BASF senior vice president for crop protection in North America, was part of the discussion and he says it will take a holistic approach to bring more sustainable solutions to the grower.  &#8220;The more that we can engage in dialogue with food processors, with those who are marketing end use food products to the consumer, with the growers, with other technology providers &#8211; the more dialogue and collaboration we have, I think we can identify better and more sustainable solutions for the grower,&#8221; Nevin said in an interview after the panel.  &#8220;With respect to durability, I think it really speaks to the point that we&#8217;re looking for long-lasting solutions.&#8221;</p>
<p><a href="http://www.zimmcomm.biz/basf/basf-chicago-nevin.mp3" >Download (mp3)</a> my interview with Nevin &#8211; or listen in the player: <div id="haiku-player1"  class="haiku-player" ></div><div id="player-container1"  class="player-container" ><div id="haiku-button1"  class="haiku-button" ><a title="Listen to "  class="play"  href="http://www.zimmcomm.biz/basf/basf-chicago-nevin.mp3" ><img alt="Listen to "  class="listen"  height="30"  width="216"  src="http://agwired.com/wp-content/plugins/haiku-minimalist-audio-player/resources/play.png" /></a>
		
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	</div>
	
 </p>
<p>Corn growers have been the hardest hit by those who criticize the sustainability of production agriculture, despite the fact that we are growing more on less acres using less inputs than ever before.  Mike Geske, a Missouri farmer who serves on the board of the <a href="http://www.ncga.com" >National Corn Growers Association</a>, represented growers on the board and he was asked about those who attack the sustainability of ethanol based on studies that use outdated crop production figures to show a negative energy balance for the fuel.  &#8220;I call those people members of the Flat Earth Ethanol Society because they&#8217;re denying science and they&#8217;re denying facts,&#8221; Mike says.  He also drew a good laugh from the audience when he noted that ethanol is biodegradable and is the same as the alcohol we drink before it is denatured, &#8220;So if ethanol had been spilled in the Gulf, the fish would be putting on their party hats.&#8221;</p>
<p><a href="http://www.zimmcomm.biz/basf/basf-chicago-geske.mp3" >Download (mp3)</a> my interview with Mike &#8211; or listen in the player: <div id="haiku-player2"  class="haiku-player" ></div><div id="player-container2"  class="player-container" ><div id="haiku-button2"  class="haiku-button" ><a title="Listen to "  class="play"  href="http://www.zimmcomm.biz/basf/basf-chicago-geske.mp3" ><img alt="Listen to "  class="listen"  height="30"  width="216"  src="http://agwired.com/wp-content/plugins/haiku-minimalist-audio-player/resources/play.png" /></a>
		
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	</div>
	
 </p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157624235662654/" ><strong>BASF Ag Media Summit on Sustainability photo album</strong></a></p>
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		<title>Why BASF Cares About Sustainability</title>
		<link>http://agwired.com/2010/06/10/why-basf-cares-about-sustainability/</link>
		<comments>http://agwired.com/2010/06/10/why-basf-cares-about-sustainability/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:23:41 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[BASF]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[basfmedia2010]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20531</guid>
		<description><![CDATA[Defining and improving sustainability is important for all of production agriculture around the globe, which is why BASF has taken a keen interest in the subject. Markus Heldt is president of crop protection for BASF global, located in Germany, a &#8230; <a href="http://agwired.com/2010/06/10/why-basf-cares-about-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Defining and improving sustainability is important for all of production agriculture around the globe, which is why <a href="http://agproducts.basf.us/" >BASF</a> has taken a keen interest in the subject.</p>
<p>Markus Heldt is president of crop protection for BASF global, located in Germany, a position he took last year after serving for many years as head of crop protection for the company in North America.  During a conference on sustainability for ag media in Chicago this week, he said that while the general public trusts farmers, they have little confidence in farming methods.  &#8220;What we find increasingly disturbing is the disconnect of how the general public views farming operations, especially in the US and in Europe,&#8221; Markus said.  &#8220;A very romantic and idealistic picture of agriculture that is not existing any longer.&#8221;</p>
<p>Markus says farmers are taking care of the land and improving the way they do business, but consumers do not understand that and it is a challenge for the entire agriculture industry.  &#8220;We as a company, as an industry, have to a better job to try and bridge that gap,&#8221; he said.  </p>
<p>Listen to my interview with Markus in the player below.  </p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157624235662654/" ><strong>BASF Ag Media Summit on Sustainability photo album</strong></a></p>
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		<title>BASF Introduces Sustainability Analysis Tool</title>
		<link>http://agwired.com/2010/06/09/basf-introduces-sustainability-analysis-tool/</link>
		<comments>http://agwired.com/2010/06/09/basf-introduces-sustainability-analysis-tool/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:05:31 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[BASF]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[basfmedia2010]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20449</guid>
		<description><![CDATA[Sustainability has become a challenge to the agriculture industry because everyone seems to have a different definition of the word and ways to objectively measure sustainability are seriously lacking. BASF announced an Eco-Efficiency Analysis tool during the 2010 Ag Media &#8230; <a href="http://agwired.com/2010/06/09/basf-introduces-sustainability-analysis-tool/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Sustainability has become a challenge to the agriculture industry because everyone seems to have a different definition of the word and ways to objectively measure sustainability are seriously lacking.</p>
<p><img hspace="0"  vspace="0"  align="left"  border="1"  class="left border"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/><a href="http://agproducts.basf.us/" >BASF</a> announced an Eco-Efficiency Analysis tool during the 2010 Ag Media Summit in Chicago today that examines the entire lifecycle of a crop to measure and manage sustainability.  &#8220;When we look at all the inputs that go into producing, storing, transporting, applying and then disposing of a crop protection product, we have a more detailed approach of measuring inputs, outputs and benefits,&#8221; says Paul Rea, BASF vice president for crop protection in the U.S.  </p>
<p>The real bottom line to better sustainability is really simply increasing yields, and Paul says that can be achieved in a variety of ways.  &#8220;Such as the use of new technologies, new innovations that can actually help farmers achieve more with less,&#8221; he said. That includes plant health products like BASF Headline that increase yields, as well as biotech advancements in areas such as drought tolerance.</p>
<p>Listen to an interview with Paul in the player below.</p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157624235662654/" ><strong>BASF Ag Media Summit on Sustainability photo album</strong></a></p>
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		<title>BASF to Host Sustainability Summit</title>
		<link>http://agwired.com/2010/05/27/basf-to-host-sustainability-summit/</link>
		<comments>http://agwired.com/2010/05/27/basf-to-host-sustainability-summit/#comments</comments>
		<pubDate>Thu, 27 May 2010 19:10:47 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[BASF]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20224</guid>
		<description><![CDATA[Sustainability is the buzz word for agriculture these days, but what it really means on the ground is a matter of perspective. That&#8217;s why BASF Crop Protection is bringing agricultural thought leaders and media together in Chicago June 8-10 to &#8230; <a href="http://agwired.com/2010/05/27/basf-to-host-sustainability-summit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Sustainability is the buzz word for agriculture these days, but what it really means on the ground is a matter of perspective.  That&#8217;s why <a href="http://agproducts.basf.us/" >BASF Crop Protection</a> is bringing agricultural thought leaders and media together in Chicago June 8-10 to discuss a grounded approach to agricultural sustainability. </p>
<p><img hspace="9"  vspace="0"  align="right"  class="right"  title="BASF"  alt="basf"   style="float:right;margin: 0 0 0 9px;"/><em>Participants will focus on collaboration between producers and industry stakeholders to improve agricultural sustainability, differing industry and public perception, and continuous improvements shaping the future of sustainable productivity in the U.S. and globally.</p>
<p>The event will feature discussions with BASF senior agricultural leaders, including Stefan Marcinowski, member of BASF’s Board of Executive Directors; Markus Heldt, President of BASF Crop Protection; and Peter Eckes, President of BASF Plant Science, along with representatives from multiple agricultural perspectives. BASF will also share its in-house analysis tool, which can measure the sustainability of products and production processes.</p>
<p>“BASF is creating a forum to discuss agricultural sustainability and practical solutions to help growers,” said Stefan Marcinowski. “Farmers have a tremendous responsibility to produce more than ever while continuing to protect the environment for future generations. Our conversations with representatives from stakeholders throughout the value chain will help to bring together the many visions of agricultural sustainability to a practical point of what growers need from all of us.”</p>
<p>In addition to focused discussions on the scientific and practical aspects of agricultural sustainability, BASF will present a U.S.-based example of its sustainability analysis tool. This scientific model compares the social, economic and environmental profiles of products and production methods. The tool can help provide tailored solutions to help growers run their businesses profitably while keeping the environmental impact of farming to a minimum and meeting the needs of society.</p>
<p>Panelists from throughout the agricultural value chain representing growers, economists, manufacturers, and consumer interests will share their views on sustainability and what it means to farmers. Featured speaker, Roger Thurow, former correspondent of The Wall Street Journal and co-author of “Enough: Why the World’s Poorest Starve in an Age of Plenty,” also will share his perspective.</em></p>
<p>Agwired will be there to share the thoughts and opinions of presenters and panelists, including photos, video and audio interviews.  Next best thing to being there!</p>
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		<title>Become An Urban Farmer</title>
		<link>http://agwired.com/2010/05/25/become-an-urban-farmer/</link>
		<comments>http://agwired.com/2010/05/25/become-an-urban-farmer/#comments</comments>
		<pubDate>Tue, 25 May 2010 19:01:51 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Farming]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=20142</guid>
		<description><![CDATA[If we can have urban cowboys then I guess we can have urban farmers. Following the astounding growth of Urban Farm magazine, and the burgeoning interest in urban farming, BowTie, Inc. announced the launch of UrbanFarmOnline.com. &#8220;The sustainable lifestyle is &#8230; <a href="http://agwired.com/2010/05/25/become-an-urban-farmer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://agwired.com/wp-content/uploads/2010/05/urban-farm.gif" ><img hspace="9"  vspace="0"  align="right"  src="http://agwired.com/wp-content/uploads/2010/05/urban-farm.gif"  alt=""  title="urban-farm"  width="175"  height="108"  class="right size-full wp-image-20141"   style="float:right;margin: 0 0 0 9px;"/></a>If we can have urban cowboys then I guess we can have urban farmers.<br/>
<i><br/>
Following the astounding growth of Urban Farm magazine, and the burgeoning interest in urban farming, BowTie, Inc. announced the launch of <a href="http://UrbanFarmOnline.com" >UrbanFarmOnline.com</a>.</p>
<p>&#8220;The sustainable lifestyle is of interest to a growing number of people,&#8221; said June Kikuchi, Vice President Chief Content Officer. &#8220;People want to live in a manner that encourages energy conservation, healthy foods and supporting local goods and services.&#8221;</p>
<p>UrbanFarmOnline.com will feature a wide variety of topics, including urban livestock, sustainable living, and gardening in an urban environment as well as an online community for sharing tips and ideas for starting your own backyard or patio farm.</p>
<p>To celebrate the launch, visitors have the chance of winning daily prizes from May 18, 2010 to May 28, 2010. Prizes include chicken coops, pens, feeders, garden tools, trimmers, food dehydrators, outdoor grills, work-wear for women and more! Over 40 prizes totaling more than $6,500 in value will be given away in one week.</i></p>
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		<title>Enhanced Efficiency Fertilizers Improve Sustainability</title>
		<link>http://agwired.com/2010/04/06/enhanced-efficiency-fertilizers-improve-sustainability/</link>
		<comments>http://agwired.com/2010/04/06/enhanced-efficiency-fertilizers-improve-sustainability/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 15:36:11 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[AGROTAIN]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Fertilizer]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=19093</guid>
		<description><![CDATA[When it comes to sustainable food production, enhanced efficiency fertilizers are starting to play a role. At the Enhanced Efficiency Fertilizer Conference Charlie Walker, Incitec Pivot Ltd., Australia was on the program to talk about how they&#8217;re using urease and &#8230; <a href="http://agwired.com/2010/04/06/enhanced-efficiency-fertilizers-improve-sustainability/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>When it comes to sustainable food production, enhanced efficiency fertilizers are starting to play a role.  At the Enhanced Efficiency Fertilizer Conference Charlie Walker, <a href="http://www.incitecpivot.com.au/" >Incitec Pivot Ltd.</a>, Australia was on the program to talk about how they&#8217;re using urease and nitrification inhibitors to accomplish this.  If you like a good Aussie accent then you&#8217;ll enjoying listening to Charlie.  He&#8217;s a technical and development manager for his company.</p>
<p>He told the audience that EEF&#8217;s can improve environmental quality.  However, when he thinks of sustainability he also thinks about profitability and minimizing off-target impacts.  He calls it a &#8220;double whammy.&#8221;  It has to not only help the environment but also make sense financially for the farmer.  He recommends working with a well informed agronomist since there isn&#8217;t a one size fits all when it comes to EEF&#8217;s.  He says that in Australia EEF&#8217;s are in the very early stages of adoption.  </p>
<p>You can listen to my interview with Charlie below.</p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157623553347477/" >Enhanced Efficiency Fertilizer Conference Photo Album</a></strong></p>
<p>AgWired coverage of the New Ag International Conference<br/>
on Enhanced-Efficiency Fertilizers is made possible by <a href="http://www.agrotain.com" ><img src="http://agwired.com/wp-content/uploads/2010/03/agrotain-logo-button.gif"  alt=""  title="agrotain-logo-button"  width="100"  height="24"  class="alignnone size-full wp-image-18876" /></a>.</p>
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		<title>Syngenta Announces New Sustainaiblity Team</title>
		<link>http://agwired.com/2010/03/09/syngenta-announces-new-sustainaiblity-team/</link>
		<comments>http://agwired.com/2010/03/09/syngenta-announces-new-sustainaiblity-team/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 01:43:40 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Commodity Classic]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Syngenta]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=18519</guid>
		<description><![CDATA[Syngenta made two announcements during Commodity Classic last week - a new sustainability team and that their water optimization technology is on track. I spoke with Terry Stone who is heading the new sustainability team as well as Tracy Mader, &#8230; <a href="http://agwired.com/2010/03/09/syngenta-announces-new-sustainaiblity-team/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.syngenta.com" >Syngenta made two announcements during Commodity Classic last week </a>- a new sustainability team and that their water optimization technology is on track. I spoke with Terry Stone who is heading the new sustainability team as well as Tracy Mader, Project Marketing Head who is working with the team developing the water optimization technologies.</p>
<p><a href="http://agwired.com/wp-content/uploads/2010/03/Stone.jpg" ><img hspace="9"  vspace="0"  align="right"  border="1"  class="border right size-full wp-image-18527"  title="Stone"  src="http://agwired.com/wp-content/uploads/2010/03/Stone.jpg"  alt=""  width="200"  height="172"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/></a>I asked Stone to tell me what the mission of the new sustainability team was and he explained, &#8220;Our focus is helping growers produce more from less and to realize where they&#8217;re at in terms of not just how much they are producing but now much energy, water, soil loss and other impacts they are having from production.&#8221;</p>
<p>There is a lot of talk now about how the world will need to feed nine billion people in the next 30 years so I asked Stone how sustainability and world food production go hand in hand. &#8220;Farmers are the original stewards of the land and when you think about land, you have to think about soil and the soil is the farmer&#8217;s bread and butter,&#8221; explained Stone. &#8220;They&#8217;ve been very careful about the health of their soil and the more healthy the soil, the more productive it will be.&#8221;</p>
<p><a href="http://agwired.com/wp-content/uploads/2010/03/Mader1.jpg" ><img hspace="0"  vspace="0"  align="left"  border="1"  class="border left size-full wp-image-18528"  title="Mader"  src="http://agwired.com/wp-content/uploads/2010/03/Mader1.jpg"  alt=""  width="250"  height="166"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/></a>Water optimization also goes hand-in-hand with sustainability and Mader gave me an update on their technology that is close to market. &#8220;Our water optimization technology is on track and has made several technical milestones. We plan to introduce this technology in the 2011 planting season for growers in the plains and the Western cornbelt of the United States.&#8221;</p>
<p>Nebraska and California are the two most irrigated states and Syngenta did research in both of these states as well as other regions. However, they are developing the technology to both work during drought conditions and during optimal conditions.</p>
<p>&#8220;We are really committed to two guiding principals,&#8221; said Mader. &#8220;Number one to help the plant maximize its yield based on the available water and number two, when growing conditions are ideal, that the technology doesn&#8217;t offer any yield penalty. And our initial hybrids will meet both of these criteria.&#8221;</p>
<p>Listen below to my back-to-back interviews with Terry Stone and Tracy Mader.</p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157623548609120/" >Commodity Classic Photo Album</a></strong></p>
<p>AgWired coverage of the 2010 Commodity Classic<br/>
is sponsored by: <a href="http://www.agproducts.basf.com" ><img src="http://www.zimmcomm.biz/images/basf/basf-logo-button.gif"  alt="BASF" /> and </a><a href="http://www.newholland.com/na" ><img border="0"  src="http://www.zimmcomm.biz/images/new-holland/new-holland-ag-button.gif"  alt="New Holland" /><br/>
</a></p>
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		<title>Sustainable Definitions</title>
		<link>http://agwired.com/2010/03/05/sustainable-definitions/</link>
		<comments>http://agwired.com/2010/03/05/sustainable-definitions/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:08:42 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ag Group]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Commodity Classic]]></category>
		<category><![CDATA[Corn]]></category>
		<category><![CDATA[NCGA]]></category>
		<category><![CDATA[sorghum]]></category>
		<category><![CDATA[Soybean]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Wheat]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=18335</guid>
		<description><![CDATA[Can you define sustainability? Neither can I. But that was the first task of the panel discussion of commodity group leaders this morning at Commodity Classic. Moderated by Mark Mayfield, the panel discussed what sustainability means to them. Panelists included: &#8230; <a href="http://agwired.com/2010/03/05/sustainable-definitions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"  src="http://www.zimmcomm.biz/images/commodity-classic/cc-10-20.jpg"  alt="Commodity Leaders"  title="Commodity Leaders"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Can you define sustainability?  Neither can I.  But that was the first task of the panel discussion of commodity group leaders this morning at Commodity Classic.  Moderated by Mark Mayfield, the panel discussed what sustainability means to them.  Panelists included: Darrin Ihnen, President, NCGA, Rob Joslin, President, ASA, Karl Scronce, President, NAWG and Gerald Simonsen, Chairman, NSP.</p>
<p>You&#8217;ll hear the panel says what sustainability isn&#8217;t and provide some good reasons why farmers are very much involved with this issue.</p>
<p>You can listen to the commodity group leaders with Mark below.</p>
<p><strong><a href="http://www.flickr.com/photos/zimmcomm/sets/72157623548609120/" >Commodity Classic Photo Album</a></strong></p>
<p>AgWired coverage of the 2010 Commodity Classic<br/>
is sponsored by: <a href="http://www.agproducts.basf.com" ><img src="http://www.zimmcomm.biz/images/basf/basf-logo-button.gif"  alt="BASF" /> and </a><a href="http://www.newholland.com/na" ><img border="0" /></a></p>
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		<title>Animal Ag Sustainability Summit at Poultry Expo</title>
		<link>http://agwired.com/2010/02/01/animal-ag-sustainability-summit-at-poultry-expo/</link>
		<comments>http://agwired.com/2010/02/01/animal-ag-sustainability-summit-at-poultry-expo/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 14:25:55 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Novus International]]></category>
		<category><![CDATA[Poultry]]></category>
		<category><![CDATA[Poultry Expo]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=17482</guid>
		<description><![CDATA[The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta. C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit &#8230; <a href="http://agwired.com/2010/02/01/animal-ag-sustainability-summit-at-poultry-expo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta.</p>
<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"  title="larry pope"  alt="poultry"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage the people and groups who are attacking them. He said that it is important to talk with these individuals and groups to show them the industry’s side of the story. “We need to educate all of the groups that challenge our practices,” Pope said.</p>
<p>Because the public has developed misconceptions about animal agriculture practices, Pope issued a challenge to those involved in the animal agriculture industry &#8220;to make two visits to a community group or school to educate the public on industry practices and to dispel the myths about industry practices that exist now.&#8221;</p>
<p><img hspace="0"  vspace="0"  align="left"  border="1"  class="left border"  title="christian richter"  alt="poultry"     style="float:left;margin: 0 9px 0 0;border: 1px solid #555;padding:0;"/>Also on the program was Christian Richter of The Policy Group, who discussed the regulatory mood in Washington when it comes to animal agriculture.  &#8220;Hyper command and control mode is coming back at EPA,&#8221; said Richter.  &#8220;The current administration is shifting personnel from cooperative voluntary programs to enforcement programs.&#8221;  He notes this represents a major shift in focus from the Bush administration which advocated the role of non-government drivers in prompting more voluntary action on the part of corporations towards sustainable practices.</p>
<p>                                 <a href="http://www.flickr.com/photos/zimmcomm/sets/72157623164729763/" > <strong>2010 International Poultry Expo photo album</strong></a></p>
<p>AgWired coverage of International Poultry Expo is sponsored by:<br/>
<a href="http://www.novusint.com/na" ><img border="0" /></a></p>
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		<title>Agrotain Talks Sustainability at AG CONNECT</title>
		<link>http://agwired.com/2010/01/21/agrotain-talks-sustainability-at-ag-connect/</link>
		<comments>http://agwired.com/2010/01/21/agrotain-talks-sustainability-at-ag-connect/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 21:06:33 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[AG CONNECT]]></category>
		<category><![CDATA[AGROTAIN]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Precision Agriculture]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=17103</guid>
		<description><![CDATA[Sustainable agriculture is a much talked about trend right now and Agrotain International has a product that can help a farmer be profitable and sustainable at the same time &#8211; the Agrotain line of products. Micheal Stegmann, President of the &#8230; <a href="http://agwired.com/2010/01/21/agrotain-talks-sustainability-at-ag-connect/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Sustainable agriculture is a much talked about trend right now and <a href="http://www.agrotain.com" >Agrotain International</a> has a product that can help a farmer be profitable and sustainable at the same time &#8211; the Agrotain line of products. Micheal Stegmann, President of the company, explained to me during the <a href="http://www.agconnect.com" >AG CONNECT Expo</a> what Agrotain does and why it is both economical and sustainable.</p>
<p><img class="alignright size-full wp-image-17105"  title="Agrotain"  src="http://agwired.com/wp-content/uploads/2010/01/Agrotain.jpg"  alt="Agrotain"  width="300"  height="225" />Agrotain is a product to be used with urea fertilizer. &#8220;Urea is a really great product for farmers to be using because it&#8217;s safe and abundant and it&#8217;s relatively inexpensive,&#8221; said Stegmann. &#8220;But it&#8217;s got a problem and that problem is when its applied to the surface, part of it is lost back into the environment.&#8221; A third actually. Stegmann continued, &#8220;When that loss occurs it&#8217;s not only an economic loss to the grower but also represents an environmental issue.&#8221;</p>
<p>Agrotain is not crop specific and can be used with any urea fertilizer. It is actually added to the fertilizer by the dealer and then the farmer applies the product as usual. The benefit to the grower is that it makes the urea more efficient and is a lot less expensive to use than the cost of the loss of nitrogen.</p>
<p>The company is a big believer in sustainability needing to be a big part of their future of agriculture. However, Stegmann notes that sustainability means different things to different people. &#8220;In my opinion, sustainable means a way to endure that reconciles the needs of society, the needs of the environment and economic needs as well.&#8221; He stresses the importance of the general public in understanding that farming is a business and needs to make a profit. &#8220;If we&#8217;re going to meet the growing demands and if we&#8217;re going to do it in a way that is satisfactory to the public, we have to be able to make money in the process.&#8221;</p>
<p>He concludes that regulations or rules or pactices that prevent the industry from being profitable are also going to prevent it from doing the things the public wants them to do &#8212; feed the world.</p>
<p>Listen to my interview with Michael below.</p>
<p><a href="http://www.flickr.com/photos/zimmcomm/sets/72157623058596879/" >AG CONNECT Expo Photo Album</a></p>
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		<title>54.9 Million Acres Irrigated, Says USDA</title>
		<link>http://agwired.com/2009/12/05/54-9-million-acres-irrigated-says-usda/</link>
		<comments>http://agwired.com/2009/12/05/54-9-million-acres-irrigated-says-usda/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 15:31:53 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Government]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=15995</guid>
		<description><![CDATA[As a livestock producer, I like to follow the trends as pastures are converted to cropland. In many places, pastures will always be there, as the land is too steep, hilly or rocky for modernizing or farming. However, the low &#8230; <a href="http://agwired.com/2009/12/05/54-9-million-acres-irrigated-says-usda/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-15997"  src="http://agwired.com/wp-content/uploads/2009/12/usda-logo-300x216.jpg"  alt="usda-logo"  title="usda-logo"  width="200"  height="116" /> As a livestock producer, I like to follow the trends as pastures are converted to cropland.  In many places, pastures will always be there, as the land is too steep, hilly or rocky for modernizing or farming.  However, the low profit margins in the livestock industry are pushing many farmers and ranchers to expand their crop enterprise and decrease their cowherds.  On another note, it seems that water is in short supplies these days, and an increasing number of acres are being irrigated.  Since we have had such a wet, cold year here in South Dakota, I can only imagine the troubles those are experiencing in places of drought.  Check out the statistics from the USDA as printed by the <a href="http://deltafarmpress.com/legislative/irrigation-survey-1204/" >Delta Farm Press</a>.</p>
<p><em>In 2008, farmers and ranchers spent $2.1 billion on expenses related to irrigation equipment, facilities, land improvements and computer technology. USDA’s 2008 Farm and Ranch Survey has found that farmers and ranchers are now irrigating 54.9 million acres farmland across the United States, an increase of nearly 5 percent since 2003. USDA’s National Agricultural Statistics Service (NASS) collected the data for the Irrigation Survey earlier this year.</em></p>
<p><em>“Water is the most critical, limited resource for our nation’s farmers and ranchers,” said Molly Jahn, USDA Deputy Under Secretary for Research, Education, and Economics. “For farmers and ranchers who are looking for more efficient ways to irrigate their land and ways to reduce their expenses, the results of the Farm and Ranch Irrigation Survey provide a valuable tool to help them make informed decisions about the future of their operations.”</em></p>
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		<title>Dirt!</title>
		<link>http://agwired.com/2009/12/04/dirt/</link>
		<comments>http://agwired.com/2009/12/04/dirt/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 20:46:49 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Organic]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=15983</guid>
		<description><![CDATA[Yesterday, at the South Dakota Cattlemen&#8217;s Association&#8217;s Annual Trade Show and Convention, I had the opportunity to listen to Terry Gompert, a University of Nebraska-Lincoln Educator with a speciality in grazing. His presentation was titled, &#8220;Money Saving Ideas Including Extending &#8230; <a href="http://agwired.com/2009/12/04/dirt/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-15984"  src="http://agwired.com/wp-content/uploads/2009/12/9780520248700-200x300.jpg"  alt="9780520248700"  title="9780520248700"  width="200"  height="300" /> Yesterday, at the South Dakota Cattlemen&#8217;s Association&#8217;s Annual Trade Show and Convention, I had the opportunity to listen to Terry Gompert, a University of Nebraska-Lincoln Educator with a speciality in grazing.  His presentation was titled, &#8220;Money Saving Ideas Including Extending the Grazing Season,&#8221; and he offered up tips for producers to consider in <a href="http://www.beefmagazine.com" >cowherd management</a>, improved grazing systems and evaluating calf performance.  </p>
<p>One of his points was derived from a book he is currently reading titled, <a href="http://www.ucpress.edu/books/pages/10599.php" >Dirt</a>, by David R. Montgomery.  He discussed how the book showed him the importance of good soil to societies.  An interesting thought?  Yes, but I think this book looks like it might be worth checking out.  Here is a description of its contents:</p>
<p>&#8220;Dirt, soil, call it what you want—it&#8217;s everywhere we go. It is the root of our existence, supporting our feet, our farms, our cities. This fascinating yet disquieting book finds, however, that we are running out of dirt, and it&#8217;s no laughing matter. An engaging natural and cultural history of soil that sweeps from ancient civilizations to modern times, Dirt: The Erosion of Civilizations explores the compelling idea that we are—and have long been—using up Earth&#8217;s soil. Once bare of protective vegetation and exposed to wind and rain, cultivated soils erode bit by bit, slowly enough to be ignored in a single lifetime but fast enough over centuries to limit the lifespan of civilizations. David R. Montgomery sees in the recent rise of organic and no-till farming the hope for a new agricultural revolution that might help us avoid the fate of previous civilizations.&#8221;</p>
<p>Will you be reading this book?</p>
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		<title>American Meat Institute Unveils New Sustainability Website</title>
		<link>http://agwired.com/2009/11/02/american-meat-institute-unveils-new-sustainability-website/</link>
		<comments>http://agwired.com/2009/11/02/american-meat-institute-unveils-new-sustainability-website/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 00:31:01 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=15314</guid>
		<description><![CDATA[The American Meat Institute recently unveiled a a new website on sustainability. The website opens with its main mission, which states, &#8220;A sustainable meat industry is one that takes a long term view of a business&#8217; impact on natural resources, &#8230; <a href="http://agwired.com/2009/11/02/american-meat-institute-unveils-new-sustainability-website/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-15316"  src="http://agwired.com/wp-content/uploads/2009/11/American_Meat_Institute_Logo.jpg"  alt="American_Meat_Institute_Logo"  title="American_Meat_Institute_Logo"  width="163"  height="92" /> The<a href="http://www.meatami.com/ht/d/ReleaseDetails/i/54562/mo_person_id/00073245/mo_mailing_id/MO-00611" > American Meat Institute</a> recently unveiled a a <a href="http://www.sustainablemeatindustry.org/" >new website </a>on sustainability.  The website opens with its main mission, which states, &#8220;A sustainable meat industry is one that takes a long term view of a business&#8217; impact on natural resources, animal welfare, employees, consumers and the communities in which we work and live. The meat industry is proud of its efforts to be responsible coorporate citizens working to sustain our industry&#8217;s bright future in feeding our nation and the world.&#8221;  The website is available for anyone involved in agriculture or the <a href="http://www.beefmagazine.com" >meat industry</a> and for those dedicated to global sustainability.  Kudos!</p>
<p><em>The site was developed by AMI’s Sustainability Committee chaired by Paul Rutledge of Johnsonville Sausage, LLC, and Leigh Ann Johnston of Tyson Foods Inc.  Information contained on the site is grouped in key areas that fall under the sustainability umbrella:  caring for the environment, caring for livestock, benefiting communities, ensuring safe and nutritious meat and poultry and caring for our employees.</em></p>
<p><em>The site was launched at the close of AMI Chairman Rod Brenneman’s tenure.  Brenneman, the president of Seaboard Foods, initiated an effort to enhance the Institute’s sustainability efforts through expanded education, now underway in Chicago at Worldwide Food Expo; through a benchmarking survey and through a dedicated Web site that consolidates sustainability resources for the meat industry’s unique needs.</em></p>
<p><em>Each section of www.SustainableMeatIndustry.org details industry guidelines and showcases examples of actual programs that have been implemented by industry members.  The site also features a section about communicating about sustainability to various audiences and a resource section for small businesses that are just beginning sustainability programs. On the site’s home page, members of the industry may download a self-inventory to determine what practices they have in place in broad areas and which ones they may wish to explore further and consider implementing.</em></p>
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		<title>Give Up Meat To Save the Planet?</title>
		<link>http://agwired.com/2009/10/28/give-up-meat-to-save-the-planet/</link>
		<comments>http://agwired.com/2009/10/28/give-up-meat-to-save-the-planet/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 18:25:36 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=15265</guid>
		<description><![CDATA[A group called the Vegetarian Society is standing up once again attribute global warming and the end to the universe to meat eaters. The article, Climate chief Lord Stern: give up meat to save the planet, published in Times Online, &#8230; <a href="http://agwired.com/2009/10/28/give-up-meat-to-save-the-planet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-15267"  src="http://agwired.com/wp-content/uploads/2009/10/Fall-Reggie-193x300.jpg"  alt="Fall-Reggie"  title="Fall-Reggie"  width="193"  height="300" /> A group called the Vegetarian Society is standing up once again attribute global warming and the end to the universe to meat eaters.  The article, <a href="http://www.timesonline.co.uk/tol/news/environment/article6891362.ece#at" >Climate chief Lord Stern: give up meat to save the planet</a>, published in <em>Times Online</em>, urged folks to turn vegetarian in order for the world to conquer climate change.  </p>
<p><em>In an interview with The Times, Lord Stern of Brentford said: “Meat is a wasteful use of water and creates a lot of greenhouse gases. It puts enormous pressure on the world’s resources. A vegetarian diet is better.”</em></p>
<p><em>He predicted that people’s attitudes would evolve until meat eating became unacceptable. “I think it’s important that people think about what they are doing and that includes what they are eating,” he said. “I am 61 now and attitudes towards drinking and driving have changed radically since I was a student. People change their notion of what is responsible. They will increasingly ask about the carbon content of their food.”</em></p>
<p>This is absolute bogus and total hypocrisy.  I recently compiled a <a href="http://blog.beefmagazine.com/beef_daily/2009/10/15/blog-action-day-2009-climate-change/" >top ten list</a> of ways that meat production is beneficial to the environment, and I firmly believe that agriculturalists are the original environmentalists, serving as stewards of the land and care givers to the livestock.  And, more importantly consumers should feel confident in serving a well-balanced, wholesome meal (that includes animal protein) to their families. It&#8217;s amazing how a few animal rights activists and trendy green advocates can create a buzz so big with their banter that they can actually change mainstream public perceptions on the good, wholesome food we eat.  Thanks for the soap box.  Now, here is a few statistics from my l<a href="http://blog.beefmagazine.com/beef_daily/2009/10/15/blog-action-day-2009-climate-change/" >ist</a>&#8230;</p>
<p><em>1. American agriculture is sustainable for the future. In the United States, 98 percent of farms are family farms. Today’s American farmer feeds about 144 people worldwide. 2009 versus 1960: 1.8 million less farms are feeding a U.S. population that has increased 61 percent. (Explore Beef</em>)</p>
<p><em>2. According to the Environmental Protection Agency, the entire U.S. agriculture sector accounts for only 6 percent of annual U.S. greenhouse gas emissions. Of this, livestock production is estimated to account for 2.8 percent of total U.S. emissions. (EPA Climate Change Report)</em></p>
<p><em>3. If livestock production disappeared tomorrow, wouldn’t we just be transporting more tofu around? And wouldn’t we just be plowing and fertilizing the land to supply PETA’s vegetarian utopia? (Center for Consumer Freedom)</em></p>
<p><em>4. Grazing animals on land not suitable for producing crops more than doubles the land area that can be used to produce food. If 1955 technology were used to produce the amount of beef raised today, 165 million more acres of land would be needed – that’s about the size of Texas! (Explore Beef)</em></p>
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		<title>Bill Gates Defends Biotech Crops</title>
		<link>http://agwired.com/2009/10/15/bill-gates-defends-biotechnology/</link>
		<comments>http://agwired.com/2009/10/15/bill-gates-defends-biotechnology/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 22:34:41 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Biotech]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[World Food Prize]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=15024</guid>
		<description><![CDATA[At the World Food Prize Forum in Des Moines on Thursday, Microsoft founder and philanthropist Bill Gates spoke out in support of biotechnology to help feed the world. &#8220;We have to develop crops, including new inputs to go with them &#8230; <a href="http://agwired.com/2009/10/15/bill-gates-defends-biotechnology/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>At the <a href="http://www.worldfoodprize.org/" >World Food Prize</a> Forum in Des Moines on Thursday, Microsoft founder and philanthropist Bill Gates spoke out in support of biotechnology to help feed the world.</p>
<p>&#8220;We have to develop crops, including new inputs to go with them that can grow in a drought,&#8221; Gates said.  &#8220;We have to have crops that can survive a flood, that can resist pests and new diseases.  We need higher yields on the same land, despite more difficult weather.  And we will never get there without a continuous and urgent, science-based search to increase productivity, especially focused on the needs of small farms in the developing world.&#8221;</p>
<p><img hspace="9"  vspace="0"  align="right"  border="1"  class="right border"     style="float:right;margin: 0 0 0 9px;border: 1px solid #555;padding:0;"/>Gates took environmentalists to task for having an idealistic attitude that jeopardizes the ability of developing countries to grow enough food.  &#8220;They have tried to restrict the spread of biotechnology into sub-Saharan Africa without regard to how much hunger and poverty might be reduced by it.&#8221;</p>
<p>While Gates said that major breakthroughs in the fight against hunger and poverty are now within reach, he cautioned that progress toward alleviating global hunger is &#8220;endangered by an ideological wedge that threatens to split the movement in two.&#8221; On one side, he said, there are groups that support technological solutions to increase agricultural productivity without proper regard to environmental and sustainability concerns. On the other, there are those who react negatively to any emphasis on productivity.</p>
<p>&#8220;It’s a false choice, and it’s dangerous for the field,” Gates said. “It blocks important advances. It breeds hostility among people who need to work together. And it makes it hard to launch a comprehensive program to help poor farmers. The fact is, we need both productivity and sustainability—and there is no reason we can’t have both.&#8221;</p>
<p>Let&#8217;s put this in the <a href="http://www.blogactionday.org/" >Blog Action Day</a> Climate Change category under the topic of Food Production.  We can have both &#8211; productivity and long term sustainability.  In fact, we already do have both here in the United States.  The majority of our nation&#8217;s farms are models of both productivity and sustainability for the world.  We are using less land, less fertilizer, and less energy to produce more food than ever before.  If developing nations are able to utilize biotech crops, we can and will be able to feed the billion people across the globe who are suffering from malnutrition, as well as the increasing global population.  I&#8217;m not a big fan of Bill Gates, but I have to applaud him today for standing up to radical environmentalists who want us to move backward instead of forward.   </p>
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		<title>Sustainability and Modern Farming</title>
		<link>http://agwired.com/2009/10/09/sustainability-and-modern-farming/</link>
		<comments>http://agwired.com/2009/10/09/sustainability-and-modern-farming/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 21:38:50 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Corn]]></category>
		<category><![CDATA[Farming]]></category>
		<category><![CDATA[NCGA]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://agwired.com/?p=14898</guid>
		<description><![CDATA[The new president of the National Corn Growers Association, Darrin Ihnen of Hurley, S.D., is the star of a new video on the subject of increasing sustainability in agriculture that debuted Oct. 3 on the television program This Week in &#8230; <a href="http://agwired.com/2009/10/09/sustainability-and-modern-farming/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The new president of the <a href="http://www.ncga.com" >National Corn Growers Association</a>, Darrin Ihnen of Hurley, S.D., is the star of a new video on the subject of increasing sustainability in agriculture that debuted Oct. 3 on the television program <a href="http://www.agbizweek.com/" >This Week in Agribusiness</a>. The short video features Darrin and other family farmers telling the story of how better management and modern technology spells good news for both consumers and the environment.</p>
<p>Darrin says, &#8220;The only thing as important as growing a crop and getting a fair price is doing so in a way that is socially responsible and assures opportunities for the next generation of farmers and consumers.&#8221;</p>
<p>Take a look.<br/>
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