Introducing The New Agriculture.com

Chuck Zimmerman

Successful Farming announces the new Agriculture.com. I’m at the headquarters in Des Moines and will be working throughout the day to bring you a behind the scenes look into the new website. Think of it as a live web remote that will features photos and interviews. We’ll learn what Successful Farming has done and why it’s important to farmers and …

Media, Successful Farming

Agriculture.com Turns 15

Chuck Zimmerman

Yesterday was the anniversary of Agriculture.com. I did not know that until Curt Blades sent along this image of the site from way back then. I can remember the Netscape browser. It’s hard to believe the #1 community for farmers launched a decade and a half ago. When we went live, only 46% of farms had computers. Our first measurement …

Media, Successful Farming

Seed Company Loyalty Drops According to New Seed Study

Joanna Schroeder

While most of the seed decisions have come and gone for the 2010 growing season, farmers are always thinking about the next year and marketers are always thinking about how to encourage farmers to buy their seed. This year, Successful Farming (SF) conducted a seed study, (and they also do a Farmer Insight Study each year) one that they have …

Research, Seed, Successful Farming

NAMA Students Take Home Some Cash Awards

Joanna Schroeder

“The check is in the mail” or so the student scholarship winners were told as their names were announced during the student luncheon that was held last week during the 2010 National NAMA conference. Fifteen students won scholarships that ranged from $500 to $4,000 and knowing how college students can be, Curt Blades, with Successful Farming, joked that the envelopes …

NAMA, Successful Farming

New Mexico Wins Student NAMA Competition

Cindy Zimmerman

The Aggies of New Mexico State University were the winners of the student NAMA competition this year. This is the second time the Aggies have won the top honors, but it has been awhile – so they were celebrating big time! Other top winners in the student NAMA awards included Abraham Baldwin Agricultural College, which took first place for Outstanding …

NAMA, Successful Farming

Successful Farming Has Customer Insight

Chuck Zimmerman

Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …

Audio, NAMA, Successful Farming

Student Marketing Competition Finalists Announced

Joanna Schroeder

As the 2010 National Agricultural Marketing Association’s (NAMA) trade show kicked off yesterday, there was a sea of students anxiously waiting to get through the doors. Why? Because they were waiting for the announcement of which teams would make it through the finals for the Student Marketing Competition. On Tuesday, 31 teams from around the country arrived for their chance …

NAMA, Successful Farming

Do You Know What Successful Farming Knows

Chuck Zimmerman

Enter to win a free iPad. I thought that would get your attention. You can enter to win if you stop by the Successful Farming booth at the NAMA Connection Point during the 2010 Agri-Marketing Conference. Successful Farming is once again sponsoring AgWired coverage of the conference and we’re glad to see them helping boost Apple profits! By the way, …

Audio, Media, NAMA, Successful Farming

John Walter is Social Media Superstar

Chuck Zimmerman

Media Industry News selected one of our own as a Social Media Superstar. He’s John Walter, Successful Farming Executive Editor. John knows where we’ve been when it comes to convincing agrimarketers that farmers are like “regular people” when it comes to new and social media. Congratulations to him for this recognition! Walter was one of the founders of Agriculture.com, the …

Media, Successful Farming