This story from eMarketer titled, “Finally, Most Brands Measuring Social Content Effectiveness,” got me motivated to write a few words about the subject. Social media in all of its forms and definitions has become a staple in company marketing plans. It has moved beyond just creating a brand Twitter account or Facebook page. Sponsored content on influential blogs now includes …
Social Media Farmer of the Year Nominations Needed
Do you have a favorite farmer using social media? Are you really engaged in the online conversation yourself? Then get your nomination in for the first Social Media Farmer of the Year Award. This award program, which AgWired is a sponsor of, is being conducted by Phil Lempert, Food Nutrition & Science. You might know Phil as the Supermarket Guru. …
Bayer Brings in Bloggers for Panel
During the Ag Issues Forum ahead of Commodity Classic last week, Bayer Crop Science brought in a panel of bloggers for a session called “Welcome to MY World: Consumers and Growers Seek Common Ground,” a conversation between three bloggers. The panel answered questions such as “What do your followers want to hear, how are they getting their information, and how …
Nominations Open for Social Media Farmer of the Year
ZimmComm New Media is proud to announce sponsorship of the Social Media Farmer of the Year Award. The award program is being launched today by Food Nutrition & Science. The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and …
Social Media in the War Room
Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference. Christina says that the purpose of the session was “to capture the …
USA Pears Sponsors Olymic Athlete Torin Koos
Culinary experts often claim that “what grows together, goes together,” and Olympic cross-country skier Torin Koos proves that this adage rings true. Koos grew up in the heart of Pacific Northwest pear country, home to 84% of the U.S. fresh pear crop. Koos’s approach to healthy diet and fitness inspires all who want to live a healthier lifestyle. In support …
Predicting Social Media Trends
Q: Hey Chuck, what’s the next big thing? A: I dunno. But what I do know is that there’s no stopping social media and its impact on agricultural marketing. For that reason I strive to learn about and try everything I can. Hence the ZimmGlass Project. I don’t really make predictions because things can change so suddenly. However, there are …
I Love Farmers Announces Ag Advocates
The non-profit agricultural advocacy group, I Love Farmers…They Feed My Soul (ILF), has selected their 2013 Agriculture Advocates of the Year. Ryan Goodman of Montana and Malorie Bankhead of California are the two receiving the coveted honor. The organization wanted to recognize and reward young people who volunteer their time advocating for American family farmers and ranchers and established this …
AFBF Convention Social Communicating
An estimated 7,000 farm and ranch leaders from around the country are heading to San Antonio this weekend for the American Farm Bureau Federation’s 95th Annual Convention (Twitter hashtag #AFBF14). The meeting begins January 12 and runs through January 15 in San Antonio. Numerous speakers will be on hand to address topics, ranging from crop and livestock outlooks to farm …
Ryan Goodman Receives Inaugural Comm Award
He’s Agriculture Proud. He’s Ryan Goodman, Manager of Communications for the Montana Stockgrowers Association. The photo is from when Ryan was teaching a blogging class at the 2011 Agvocacy 2.0 Conference. The Montana Stockgrowers Association is proud to announce that Ryan Goodman, MSGA Manager of Communications, is the inaugural recipient of the 2013 Communicator of the Year award, presented by …