Pancake Ray Heats up NAMA

Pancake RayPancake Ray’s secret is out. His secret ingredient for the After the After Party by Rhea + Kaiser is Really Killer Hot Sauce. It’s made with actual blood, sweat and tears. Your face will get burnt off and you will LIKE IT. At least that’s what Ray claims. I’m taking mine home to try out this weekend.

We had some Bad Ass Breakfast Burritos, Chickin and Waffles on a Stick and some OHHHH Jay juice. It was all served out of a wicked looking food truck parked out on the street in front of the conference hotel. Good stuff! You can find more Pancake Ray photos in our photo album and see what a good time everyone was having including student NAMA.

2014 Agri-Marketing Conference Photo Album

Coverage of the Agri-Marketing Conference is sponsored by
Brownfield Ag News and Rhea + Kaiser
Coverage of the Agri-Marketing Conference is sponsored by Rhea + KaiserCoverage of the Agri-Marketing Conference is sponsored by Brownfield Ag News

This Year’s After the After Party with Rhea + Kaiser

pancake-rayThe founders of Rhea + Kaiser have always been true proponents of professional development. That is one reason they are a big sponsor of the National Agri-Marketing Association Conference. Chuck spoke with Diane Martin with Rhea + Kaiser about their coveted After the After Party event.

“In recent years we have been a sustaining partner with NAMA. With that investment we decided to really kick it up a notch to heighten our involvement and presence in an unexpected way, but also provide some level of consistency whether we are sponsoring the National Marketing Conference or regional events.”

Rhea + Kaiser currently sponsors the After the After Party during NAMA. Diane said the inspiration came about five years ago when a R+Ker craved pancakes after a night visiting a few of the parties. This led to their sponsorship of a pancake breakfast.

“We’re taking it outdoors this year since we are going to be in a warmer climate. There’s a new chapter in Pancake Ray’s life. He has been experimenting with the menu so there might not be pancakes this year, but there will still be some good breakfast items. We also have a few new promotional items that will give people something different to take home besides a paper dinner hat.”

Diane believes the success of this event is simply because it’s fun, carefree and no one takes it too seriously. They are also solving a classic need people have after a night of socializing with friends. She also is sending out a warning well in advance to all the single ladies who plan on attending the event. Pancake Ray just might be on the prowl and looking for love.

For every breakfast served Rhea + Kaiser will make a donation to the Agribusiness Educational Foundation (ABEF). ABEF helps young people get started in their professional careers and Rhea + Kaiser believes by supporting the foundation they are supporting future R+Kers.

Diane shared three cornerstones to why NAMA is such a great organization. They are the opportunity for professional development, the chance to create a professional community of friends and the chance to recruit young professionals.

Listen to Chuck’s complete interview with Diane here: Interview with Diane Martin

Your Thoughts on Fiscal Cliff Compromise

Rhea + KaiserBefore we get to results and a new poll we’d like to thank Rhea + Kaiser for being the inaugural sponsor of our ZimmPoll two years ago! We started a trend as we soon saw a number of other entities begin regular online polling!

New Holland AgricultureNow let’s welcome and say thanks to our new ZimmPoll sponsor, New Holland Agriculture. We’ll be working closely with New Holland to develop timely and industry pertinent questions throughout 2013. Please feel free to chime in with your ideas and participate when you can. So, let’s get started.

Our latest ZimmPoll asked the question, ”How would you rate 2012? 1 = Poor, 5 = Excellent”

Our poll results: Thirty percent said 3; twenty six percent said 4; seventeen percent said 5; seventeen said 1; eleven percent said 2. By the looks of our poll most of you thought 2012 was a pretty good year. Hopefully, you will feel the same about 2013.

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Our new ZimmPoll is now live and asks the question, ” How do you feel about the fiscal cliff compromise?” Most early industry comments we’ve seen express disappointment since we only have a temporary extension of the farm bill among other things. What do you think?

2012: A Stellar Year?

Our latest ZimmPoll asked the question, ”What kind of Christmas tree do you have?”

Our poll results: Fifty-one percent said artificial tree; thirty-three percent said real tree; eleven percent said none and four percent said other. It looks as though the majority of you have allergies to real trees like my family!

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Our new ZimmPoll is now live and asks the question, “How would you rate 2012? 1 = Poor, 5 = Excellent” There were a lot of big news items this year: the Olympics; Presidential election; Hurricane Sandy; the death of Whitney Houston; the new iPad and iPhone. But how did the headlines affect your year? Did it make it a stellar year or just a ho-hum kind of year? Let us know, and Happy New Year!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Is your tree real or artificial?

Our latest ZimmPoll asked the question, ”How do you plan to travel this holiday?”

Our poll results: Fifty-seven percent said car; twenty percent said people are coming to my house; nine percent said I’m boycotting the holidays; six percent said other; three percent said plane, bus and walk; and no one is taking the train. Looks like the roads will be full of travelers this holiday season so be safe as they’re talking about the possibility of a white Christmas!

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Our new ZimmPoll is now live and asks the question, “What kind of Christmas tree do you have?” If you have family at your house that are similar to mine, they’re allergic to real trees so ours is, and has to be, artificial. Let us know!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

By Plane, Train or Automobile?

Our latest ZimmPoll asked the question, ” What will expiring biotech patents mean for agriculture?”

Our poll results: fifty-two percent said more options; twenty-one percent said don’t know enough about it; fourteen percent said export concerns; ten percent said nothing and three percent said other.

Learn more about this issue from Cindy’s coverage of last week’s ASTA CSS in Chicago.

Our new ZimmPoll is now live and asks the question, “How do you plan to travel this holiday?” The price of fuel and a plane ticket usually increases around the holiday, so will that change how you travel this year? Or does it really not matter – you’re getting there the quickest way possible! Let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

The Impact of Expiring Biotech Patents

Our latest ZimmPoll asked the question, ”With harvest over what are your winter plans?”

Our poll results: Thirty-one percent said feed and care for animals; twenty-five percent said paperwork!; twenty-five percent also said catch up on sleep; nineteen percent said repair existing equipment; no one responded research/buy new equipment.

Our new ZimmPoll is now live and asks the question, “What will expiring biotech patents mean for agriculture?” This issue has been building for a few years now as the patent for the first generation of Roundup soybeans is set to expire in 2014. Let us know what you think.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

What keeps you busy during winter?

Our latest ZimmPoll asked the question, ” What gadget is on your Christmas wish list?”

Our poll results: Twenty-four percent said other; twenty percent said tablet; ten percent said wide screen TV; seven percent said desktop computer; three percent said smartphone; and three percent said notebook computer. Some of the things falling in the Other category include: Powerball Jackpot, camcorder, desktop hard drive, laser pointer, car and gun.

Our new ZimmPoll is now live and asks the question, “With harvest over what are your winter plans?” During the winter months, you may not see farmers out in the field but that doesn’t mean they’re not busy! So what will you be doing until next year’s planting season? Let us know!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

What’s on your wish list?

Our latest ZimmPoll asked the question, ” What’s your favorite Thanksgiving food?”

Our poll results: Thirty-three percent said turkey; twenty-five percent said other; twenty-one percent said pumpkin pie; fifteen percent said sweet potatoes/yams; and six percent said Cranberry sauce/relish.

Our new ZimmPoll is now live and asks the question, “What gadget is on your Christmas wish list?” Are you hoping for a new smartphone? A new tablet? An upgraded item or nothing at all? Let us know!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

What food are you thankful for?

Our latest ZimmPoll asked the question, “How do the election results make you feel?”

Our poll results: Thirty-two percent said disgusted; twenty-six percent said happy; fifteen percent said afraid; nine percent said sad; seven percent said mad; five percent said depressed/suicidal and four percent said apathetic. So, it looks like there were a wide range of emotions as the votes were being tallied but an almost 50/50 were disgusted while the others were happy. Pretty even with how the election turned out!

Our new ZimmPoll is now live and asks the question, ” What’s your favorite Thanksgiving food?” Turkey will most likely bless the tables of many, but does your family have a special Thanksgiving food that just makes your taste buds dance? Let us know!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Do We Need GMO-Labeled Food?

Our latest ZimmPoll asked the question, “How important will rural vote be in election?”

Our poll results: Sixty-five percent say very important and thirty-five percent said not important. It appears as though the majority of folks believe farmers and ranchers need to cast their vote. So remember, Election Day is Tuesday, November 6, 2012. Less than a week away!

Our new ZimmPoll is now live and asks the question, “Should foods containing GMO crops be labeled?” A great example of this is Prop 37 in California. It is estimated that 70 percent of our food contains GMOs. And with already rising food costs, will this added labeling requirement just increase what consumers pay for food? What do you think? Would it make a difference in the food you purchase?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

How Important is the Rural Vote?

Our latest ZimmPoll asked the question, “Have our efforts to educate consumers about agriculture been successful?”

Our poll results: No one said Yes, real improvement; fifty-two percent said Yes, but long way to go; thirty-five percent said No, minimal impact; three percent said No, no impact; and ten percent said Waste of time. It looks like many believe there’s room for improvement and our work is far from being done.

Our new ZimmPoll is now live and asks the question, “How important will rural vote be in election?” It is a challenging time in agriculture for thousands of farmers and ranchers across the country. As the rural population goes to the poll booth to cast their vote for the candidate they believe supports farmers and ranchers, how important do you think their votes are? Let us know.

And remember, Election Day is Tuesday, November 6, 2012. Go cast your vote!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Are we REALLY educating consumers about ag?

Our latest ZimmPoll asked the question, “What is most important for feeding growing world population? ”

Our poll results: Fifteen percent said Precision ag technology; thirteen percent said Biotech hybrids; nine percent said Crop protection products; seven percent said Information technology; twenty-two percent said Natural resource conservation; six percent said Less government regulation; twenty-three percent said All of the above; and six percent said Other.

There is not a simple answer to this question. We put a number of options up there but through comments others were suggested too. One thing we can all agree on though is that farmers will do all they can to produce the safest, affordable food to feed our growing population that they can!

Some of the suggestions were: Reduce food waste, Reduce post-harvest losses, Unleash the potential of Africa, Develop infrastructure, Improve farmers’ access to market, Give farmers the means to succeed through financing and extension services and Educate consumers to reduce over-consumption. All great ideas!

Our new ZimmPoll is now live and asks the question, “Have our efforts to educate consumers about agriculture been successful?” Agri-marketers continue to try to help educate the growing population of non-ag consumers. Another great example is USFRA, the largest agricultural communications effort of its kind and the goal is to speak with “one voice”. So how are we doing? Let us know here.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

How do we feed a growing world?

Our latest ZimmPoll asked the question, ” What cooperatives play a role in your life/business?”

Our poll results: Ten percent said Electric/water/utilities; ten percent said Farm Credit/credit union; five percent said Farm supplies; twenty percent said Energy/biofuels; three percent said Farm commodity; three percent said Other; thirty-five percent said Two or more of the above; and fifteen percent said None.

Our new ZimmPoll is now live and asks the question, “What is most important for feeding growing world population?” As of today, it is estimated at a little over 7 billion; by 2050 it is estimated it will be slightly over 9 billion. With a steadily increasing population, how do we feed everyone? What do you think?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

School Lunch Program Gets an ‘F’

Our latest ZimmPoll asked the question, “What grade would you give the new student lunch program? Tell us why with a comment.”

Our poll results: seventeen percent said A; six percent said B; nine percent said C; nineteen percent said D; and forty-nine percent said F. Looks like there are a lot of frustrated parents (and kids) on this issue.

Our new ZimmPoll is now live and asks the question, “What cooperatives play a role in your life/business?” October is National Cooperative Month and lots of rural folks rely on local cooperatives for everyday things like fuel and home mortgages. Which ones impact your life? Let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Fuel Prices Are Impacting Farms and Businesses

Our latest ZimmPoll asked the question, “Have high fuel prices had an impact on your farm/business?”

Our poll results: Sixty-four percent said Yes, big impact on our budget; fourteen percent said Yes, minimal impact on our budget; twelve percent said No, not yet; and ten percent said No, don’t expect any.

Our new ZimmPoll is now live and asks the question, “What grade would you give the new student lunch program? Tell us why with a comment.” New government nutrition standards, which went into effect this year in a bid to combat childhood obesity, require schools to serve more variety and larger portions of fruits and vegetables. What do you think – are these new lunches a good thing or will students just toss more food in the trash can?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Minimum Tillage Changes Due to Drought

Our latest ZimmPoll asked the question, ” What tillage practice changes will you make due to drought?”

Our poll results: Thirty-one percent said No change, continue conventional till; 35% said No change, continue conservation till; 15% said Will start conservation till (no-till, strip-till, other) on part of crop; and 19% said Will start conservation till (no-till, strip-till, other) on all of crop.

Our new ZimmPoll is now live and asks the question, ” Do you plan to buy an iPhone 5?” It’s taller, thinner, lighter weight and has a bigger screen. Or do you just love your Android? Or not want a smartphone at all? What do you think?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Look For Decrease in Equipment Sales

Our latest ZimmPoll asked the question, ”How will the drought affect farm equipment sales?” At last week’s Farm Progress Show where there was a lot of new equipment on display and the talk was dominated by weather.

Our poll results: sixty-three percent said sales will drop; six percent said sales will increase and thirty-one percent said no impact.

Our new ZimmPoll is now live and asks the question, ”What tillage practice changes will you make due to drought?” The continued dry conditions are changing a lot of things in agriculture. Are tillage practices one of them? What do you think?

a href=”http://www.rkconnect.com/Home.aspx”>ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Poll Says Increased Feed Costs, Food Prices

Our latest ZimmPoll asked the question, ”Beyond commodity prices, what will this year’s drought have a greater impact on?”

Our poll results: Thirty-eight percent said feed costs; thirteen percent said food prices; eleven percent said fuel costs and crop insurance, respectively; nine percent said crop inputs; eight percent said land costs; and five percent said tillage practices and other, respectively.

Our new ZimmPoll is now live and asks the question, ” How will the drought affect farm equipment sales?” For growers looking to update their fleet, or invest in new equipment and technologies, will they think twice when factoring in drought affects or will their pocketbooks still allow them that purchase – what do you think?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Poll Reveals a Close Presidential Race

Our latest ZimmPoll asked the question, “Which team for President would be best for agriculture?”

Our poll results: Forty-two percent said Romney/Ryan; thirty-five percent said Obama/Biden and twenty-three percent said neither, we need a better choice.

Our new ZimmPoll is now live and asks the question, “Beyond commodity prices, what will this year’s drought have a greater impact on?” From crop insurance to feed and fuel costs, there are a lot of potential items the drought could impact. But what do you think is going to take the biggest hit?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.