I’m only a little behind in saying Happy World Egg Day. Thanks to Novus International for bringing it to my attention. Of course the day is meant to raise awareness of the benefits of eggs and it was officially yesterday but better late than never. The photo below is from the Novus office cafeteria. Here’s part of the message from …
Biosecurity For Birds Photo Contest
Hey bird photographers. Here’s a photo contest you may be interested in from USDA. USDA APHIS’ Biosecurity For Birds campaign is inviting you to enter your best poultry or pet bird photos in the 2009 Biosecurity For Birds calendar photo contest. We are especially interested in photos of all kinds of poultry, gamebirds, wild birds, shorebirds, and pet birds shown …
Novus Increasing Animal Feed Efficiency
Our first main presentation at the Novus International media day was on poultry marketing and research by Dr. Nasser Odetallah, Global Product Manager Enzymes. He says the products he works on help improve feed utilization efficiency in poultry as well as swine and other animals including companion animals. He really wanted to focus on the issue of efficiency and provided …
Association of California Egg Farmers Formed
Proposition 2 in California has created some serious dilemmas for farmers. Egg farmers have had to form a new organization just to deal with policies and implementation regulations from this legislation. The state’s egg producers today announced the creation of the Association of California Egg Farmers (ACEF), a nonprofit statewide trade association to serve as their advocate on state policies …
New in the Novus Line-Up
A new line of products going to bat from Novus International for the poultry industry is CIBENZA feed additives and other Novus enzyme and probiotic products. The coach for this special team is product manager Dr. Nasser Odetallah. Nasser comes from Amman, Jordan, where he earned his Bachelor of Science and Master of Science degrees from University of Jordan specializing …
Columbian Poultry Success Story
As the name implies, the International Poultry Expo is a global event that attracts poultry industry professionals from around the world. I had the pleasure of meeting Jorge Bedoya, president of the Columbian Poultry Industry Association, at the U.S. Soybean Export Council booth and got to talk with him about how soybean producers in this country have helped grow the …
Poultry Industry Outlook
2008 was a year the poultry industry would rather forget, but the outlook for 2009 is brighter, according to Tom Hensley, president of Fieldale Farms in Baldwin, Georgia. He presented “The Industry Outlook: An Executive Management Perspective” at the International Poultry Expo this morning. Hensley is optimistic about this year. “You can’t be in the chicken business unless you’re an …
Coaching the Novus Team
The key to a winning baseball team is a good coach and if Novus International was a baseball team, executive vice president of marketing and sales Giovanni Gasperoni would be that coach. “Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, …
This Ain’t Just Chicken Feed
I have been to quite a few trade shows in my time and the International Poultry Expo could very well be the biggest I have ever seen, with nearly 900 booths. In fact, it ranks 58th out of ALL the trade shows in the United States – not just ag shows, all shows. That’s pretty impressive. The man who makes …
Novus DHA Gold is Rookie of the Year
Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences. DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 …