The American Feed Industry Association recently created iFeeder, the Institute for Feed Education and Research. To learn more about it I spoke with AFIA President/CEO, Joel Newman. He says the mission of the foundation is “To sustain the future of food and feed production through education and research.” He describes the challenge faced by the feed industry which is summed …
Telling Your Story To Consumers
One of the people representing Novus International here at the International Poulty/Feed Expo is Scott Fleetwood, pictured (right) next to Charlie Arnot, Center For Food Integrity. Scott says that Novus has supported CFI’s efforts since the beginning. I asked him about that support. He says that it’s very important to have a third party organization to do research and speak …
From The Lab To The Dinner Table
Giving a keynote address to a Novus International luncheon for poultry industry scientists was Charlie Arnot, Center for Food Integrity. His remarks were titled “From The Lab To The Dinner Table.” He presented consumer trust research they conducted in 2010 that found out some very interesting things including the fact that it was the first time consumers have said their …
Preview of International Poultry/Feed Expo
Welcome to the 2011 International Poultry and Feed Expos. They take place in the Georgia World Congress Center. The trade show portion of the shows gets started on Wednesday. Today there are various meetings going on in the convention center including a board meeting for the U.S. Poultry & Egg Association. I caught up with President John Starkey before the …
The Biggest Poultry Show In The World
It’s time to go back to Atlanta for the International Poultry Expo. I’m hoping for a more friendly weather experience this time! It looks like 50 degrees tomorrow. I am looking forward to that. My coverage of this year’s show is sponsored once again by our friends at Novus International. So besides finding stories for you we’ll meet some very …
International Poultry Expo Guide App
Once again this year the International Poultry Expo makes it easy to navigate with their iPhone/iPad app. The show started this last year. It’s on my iPhone and iPad and I’ll be using it there next week! The IPE Guide App gives you a wealth of information on the International Poultry Expo/International Feed Expo, held in Atlanta, GA, January 26-28, …
Improvement in the Poultry Industry
Attendance at the 2010 International Poultry Expo and International Feed Expo was up over last year at approximately 19,000. In 2009 attendance was just 17,800 due to the overall downturn in the economy and higher input costs. So, things are looking up for the poultry industry right now. At the expo, I had the opportunity to chat about chicken with …
Novus Helps Poultry Producers Optimize
With higher feed costs, it is important for poultry producers to get the most for their money. At the recent International Poultry Expo/Feed Expo, Novus International was talking to producers about how to optimize their poultry diets. “Optimizing the diet does not necessarily mean having a cheap diet,” says Novus product manager Dr. Nasser Odetallah. “They have to make sure …
Novus Stays Close to Customers
Novus International Executive Vice President of marketing and sales Giovanni Gasperoni, pictured here with a delegation from Thailand, seemed to know everyone at the International Poultry/Feed Expo in Atlanta last week and he greeted them all as close friends. His genuine and effusive personality reflects his passion for the business of animal agriculture and the people in the industry who …
Novus Sponsors World Ag Forum Regional Roundtables
During the International Poultry Expo/International Feed Expo in Atlanta last week, Novus International was promoting some World Agricultural Forum (WAF) regional roundtables that will be held during this off year for the World Ag Congress. I talked with Novus president and CEO Thad Simons and World Ag Forum president and CEO Kathy Moldthan about how they are working together on …