The U.S. Poultry & Egg Association and Atlanta Convention and Visitors Bureau thank all of the restaurants who participated and congratulate the 2012 FeatherFest® winners!

He says that because of the growing demand for feed enzymes there will be be nothing but increased demand for high quality and specialized products like those being worked on by the two companies. He says the collaboration with Verenium has helped Novus achieve a desire to diversify their product portfolio while meeting customer needs.

Listen to my interview with Gary here: Interview with Gary Hayen

Besides the new collaboration with Verenium, Novus is re-branding itself with what they’re calling the Triple S Bottom Line. To learn more about it I spoke with Dan Meagher, President for Global Animal Nutrition Solutions business unit. Dan says the goal is “really to align with our customers and our customer’s issues.” He says everything has to be focused on profitability and on sustainability.

Listen to my interview with Dan here: Interview with Dan Meagher

2012 International Poultry Expo Photo Album

I visited with Jared Hux, Product Manager for Enzymes, about CIBENZA®, a “game changing” dietary enzyme formulated to give poultry producers control over their feed ingredients and rations. Jared says that with rising feed input costs, enzymes can help reduce those costs by utilizing nutrients in the feed better and can also improve performance. Jared is pictured on the right.

Listen to my interview with Jared here: Interview with Jared Hux

Another word discussed on the IPE trade show floor is coccidiosis. That’s not even a pretty word and it’s a big disease problem in poultry production since it can cause mortality. On hand to discuss the Novus solution for control of this disease was Marco Quiroz, Poultry Veterinarian. He says this disease is found in all areas of the world.

Marco says the answer is ADVENT®. This vaccine helps prevent the disease and is administered at one day of age for lifelong protection. He says the product is currently available in the United States, Mexico, Argentina and Thailand and they’re working on additional markets.

Listen to my interview with Marco here: Interview with Marco Quiroz

2012 International Poultry Expo Photo Album

Scott says the Summit was an opportunity for Novus and his message was that “if you want to be engaged in sustainability, which Novus believes is core to the future, that you really need to set up a way forward to engage your people and then set your goals and then achieve those goals and report on it.” He says they’ve developed their platform around SEE (Social, Economic and Environmental) which helps employees visualize what they’re doing. Those are linked to their goals. It’s obvious that it is critical to have employees understand and buy in to the company sustainability plan.

Listen to my interview with Scott to learn more about how Novus is working toward sustainability here: Interview with Scott Hine

2012 International Poultry Expo Photo Album

For those who may not know Eggmiester’s story before he joined the International Poultry Expo, following is a brief history of Eggmeister’s life:

After serving probation for six months, his attitude changed by looking at the sunny side of life. He eventually became a good egg. In fact, he was considering becoming a Benedictine monk, but ultimately decided the International Poultry Expo was where he would best be served.

2012 International Poultry Expo Photo Album

Listen to my interview with John here: Interview with John Starkey

2012 International Poultry Expo Photo Album

Richard says this law, which has not yet gone into effect, will create massive regulations for the feed industry and that it will be incredibly costly. Apparently FDA has until this summer to come out with the regs to go along with the law. The law was signed by President Obama a little over a year ago. Of course the industry has been proactively working on a safer feed and food supply for years with the Safe Feed/Safe Food Certification Program. Makes you wonder why we need more laws and regulations doesn’t it?

Listen to my interview with Richard here: Interview with Richard Sellers

2012 International Poultry Expo Photo Album

To learn why and how United Egg Producers worked with HSUS on this I spoke with Gene Gregory, President/CEO, UEP, seen on right with Rod Smith, Feedstuffs. Gene says the agreement came about from a proactive approach by UEP to HSUS to find a way to get rid of all the state ballot initiatives on this subject. The organizations have been adversaries in the past. Surprisingly, he says, they agreed. He says it’s all about trying to save the egg farming industry and UEP has worked to make sure it only addresses eggs and no other commodity. He says they would withdraw support if that were to change.

But, according to AFBF, “The flawed legislation, H.R. 3798, introduced by Rep. Kurt Schrader (D-Ore.), would set a dangerous precedent by establishing federally mandated egg production practices and banning a number of other proven science-based egg production methods, according to AFBF President Bob Stallman.” So there is some obvious industry disagreement on this issue.

Listen to my interview with Gene to get more of his perspective, especially as it relates to concerns of other ag groups here: Interview with Gene Gregory

2012 International Poultry Expo Photo Album

In addition to the next-generation phytase, the collaboration also has three additional products in late-stage development targeted at this market.

I spoke with Thad during the International Poultry Expo to learn more about the collaboration between these two companies. He also discussed the new Novus Triple S Bottom Line, Solutions, Service, Sustainability.

2012 International Poultry Expo Photo Album

All three associations will continue to operate independently, serving their respective constituents and will offer targeted education and networking opportunities that meet the customer needs and compliment the expo. The operations of the show will be handled out of the USPOULTRY offices, and AMI and AFIA will be instrumental in driving attendance promotion and exhibit sales efforts.

2012 International Poultry Expo Photo Album

This is the 64th year for the show and Charles says they’re contracted with Atlanta through 2016 so we get to keep coming back to Atlanta for a while. I just have to say how much I appreciate the great weather we’ve been having. Last year wasn’t quite as nice as I recall.

Listen to my interview with Charles here: Interview with Charles Olentine

2012 International Poultry Expo Photo Album

This is part of the Novus International team here at the International Poultry Expo with one of their decorative chicken balloons that could be found at their social hour last night. You can also see the chicken balloon getting “scanned.” Everyone coming in had their badge scanned which was a very handy way for the company to know who attended. The hand scanner immediately delivers results to a smartphone too btw. I love new technology!

2012 International Poultry Expo Photo Album

To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in this week’s ZimmCast. Scott says he learned a few key things from that presentation, including the fact that academics are the most trusted source of information. Another learning point was that “everybody is empowered, everybody has a voice.” That’s social media.

Another way Novus was involved was with the Animal Ag Sustainability Summit where Scott Hine, Novus Product Management and Operations, spoke about Novus’s commitment to sustainability. I’ll have more on that topic in my interview with Scott coming up soon. Besides these programs Novus is catching up with “old” friends and customers in the trade show.

Listen to my interview with Scott here: Interview with Scott Carter

2012 International Poultry Expo Photo Album

So, it’s IPE Week in Atlanta and I’m here for a couple days. I’ll be working with my sponsor, Novus International, once again and finding stories and interviews where I can.

Of course there’s a photo album started: 2012 International Poultry Expo Photo Album

I spoke with David afterward. He says he talked about what’s next in regards to social media and digital and how some of the technology shifts are being dictated by our behaviors and the ways we now communicate and do business. He especially zeroed in on the changes in media and talks about a Media Cloverleaf (Mainstream, New Media, Social and Owned). He also shared some polling study information from what they call the Trust Barometer. One of the findings was that traditionally academics and technical experts have been perceived as the most trustworthy. Last year the third most trusted individual was a financial industry analyst but this year it’s someone like yours truly ie. someone like you! I think you’ll find some great information in my conversation with David.

Listen in on my conversation with David in this week’s program: Expert Opinion Via Social Media

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

This show is big so there are a lot of resources for you like the Product Locator and Show Planner. Go to the show website for more.

Here are some statistics from last year’s show:

The 63rd annual International Poultry Expo featuring its fifth year with the International Feed Expo produced very impressive attendance numbers.

Countries with the greatest representation in 2011
Canada 767
Mexico 516
Brazil 276
Colombia 256
Venezuela 207
China 203

Coverage of the 2012 International Poultry Expo is sponsored by Novus International

Prize: One (1) Apple iPad (16 mB, wi-fi) will be awarded.

One of the subjects that he loves to talk about is how Novus is helping producers feed a growing and hungry world population. But he says it’s not just about quantity of food but also affordability of food. I think you’ll hear how passionate Gio is about this subject in my interview with him. He takes a very global perspective. He says they are working with producers on three key areas: education, using Novus products that allow for less overall inputs and maximizing the utilization of inputs.

You can listen to my interview with Giovanni here: Interview With Giovanni Gasperoni

2011 International Poultry Expo/International Feed Expo Photo Album

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Bruce says ADVENT is a vaccine for coccidiosis control in broilers. He says that other products are seeing some resistance to the disease and the industry is becoming more open to vaccines. He says they’ve learned that they can use the product in small birds. Coccidiosis is estimated to be the number one disease in broilers in the world.

You can listen to my interview with Bruce here: Interview With Bruce King

2011 International Poultry Expo/International Feed Expo Photo Album

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I spoke with Jared about DHA, an omega-3 fatty acid. He calls it the king of the omega-3 fatty acids. Besides being very healthy for humans it also is for poultry. It helps promote growth and the nutritional value of eggs and meat. According to Jared the “new” comes in with their product TREVERA. This is an algae based omega-3 DHA which they just launched. He says you can find omega-3 eggs in the grocery store now and that you should look for ones that say DHA.

You can listen to my interview with Jared here: Interview With Jared Hux

2011 International Poultry Expo/International Feed Expo Photo Album

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We got started right away with the “what’s new?” question. What’s new is Activate.

ACTIVATE® nutritional feed acid is a combination of Gut Environment Modifiers and HMTBa. ACTIVATE is used for Salmonella reduction programs and as an alternative to antibiotics in vaccination windows and withdrawal diets.

You can listen to my interview with Andres here: Interview With Andres Montoya

2011 International Poultry Expo/International Feed Expo Photo Album

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Shawn says the industry is in a precarious position in the U.S. because demand has declined while input costs have gone up. It’s like a double whammy on producers and Novus is working on products to help on the input side. You can listen to my interview with Shawn here: Interview With Shawn Atkins

Turning to another part of the world I spoke with Albert Van Dijk, Market Manager, Poultry & Swine, EME. Albert handles the European and Middle East territory. He says poultry is a challenging market in the EU right now since growth has stabilized. However, in areas like the Ukraine, Turkey and Russia poultry is growing.

He says that since the best way to reduce feed costs is to reduce the feed conversion ration in the animal and this is where Novus fits in. They can save up to five percent or more on feed costs. Additionally, Albert says that since antibiotics were banned in the EU in animal feed, Novus products have played an important role in the feeding program. You can listen to my interview with Albert here: Interview With Albert Van Dijk

Our next stop on our world tour with Novus is the northern Latin America region. Taking care of business there is Jorge Gonzalez, Sales Manager, LAN. His region includes Mexico. Jorge says the business is big and growing. It has also been expanding beyond poultry into swine and ruminants.

The poultry industry in his territory depends heavily on grains from the U.S. and so the higher costs of late have been challenging. This is why enzyme products like those sold by Novus play a key role in helping them be competitive on the world market. He says a trade show like this one are very important to producers in his area since it’s their opportunity to get first hand knowledge of technology that they can bring home to their operation. You can listen to my interview with Jorge here: Interview With Jorge Gonzalez

Finally, let’s look at the Asian/Pacific market with Craige Allan (pictured right), Regional Marketing Manager, South East Asia. He says all areas are experiencing growth in production/consumption since the population is growing so much. Craige enjoys finding out the needs of his customers and then helping them to formulate a solution. He says this strategy works well for Novus.

In his territory is a range of sizes and types of producers from large integrators like here in the U.S. as well as a lot of smaller operators. He thinks the market area will eventually become an exporter to other countries, particularly in the EU. Some of the customers he’s spoken with here are from Thailand, Sri Lanka, India and Bangladash. That shows the international nature of this show! You can listen to my interview with Craig here: Interview With Craige Allan

2011 International Poultry Expo/International Feed Expo Photo Album

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I learned that there are several organizations attempting to create a type of a label or brand to achieve similar results and that they don’t all see eye to eye. HFAC has created a chart comparing the five main organizations which you can download here (pdf). Personally, I really don’t see the need for an organization like this at all, much less competing ones. Most farmers I know take very good care of their animals. I’d rather see efforts like this aimed at the humane treatment of human beings instead! There are lots of educational resources for farmers that teach them how to take good care of their livestock and if they are or want to be successful then they do.

Adele says she got started on this after visiting farms and seeing conditions she didn’t like. She doesn’t understand why farmers use cages and gestation stalls for example. So she decided to create a certification program after studying one in the UK. She sees a distinction between meeting an animal’s behavioral needs and whether or not they’re producing well. In the first year of the program there were 143,000 animals enrolled in the program. In 2010 that number was 26.5 million.

Learn more about Humane Farm Animal Care in this week’s program: ZimmCast 290 - Humane Farm Animal Care

What do you think? Do we need these types of programs? Adele says the farms enrolled with them make more money. What is your experience if you’ve tried this type of program?

Interestingly, this week’s AgChat topic is animal welfare! It will feature a guest from a different organization, Tim Amlaw, American Humane Certified. So from 8-10pm Tuesday, join in the online conversation.

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page

“We were excited about the number of exhibitors and attendees on the exhibit floor,” said 2011 USPOULTRY chairman Gary Cooper, Cooper Farms, Oakwood, OH. “We were up in numbers in both areas from last year. We are very pleased with the great turn-out for this year, and the excitement on the floor has been tangible.”

This morning I met the Georgia Commissioner of Agriculture, Gary Black, and sat down with him to discuss the impact of the show on the state and hear his outlook for Georgia agriculture. He says that one of his key goals is to help the general public better understand how important agriculture is to the state. One example he points to is making a number of changes in his department’s offices which will provide more in-office educational opportunities working with various farm groups. He also says that they are working on a plan to utilize social media in their efforts to reach out to the non-farm sector. Other subjects we talk about include alternative energy production and challenges to farming.

You can listen to my interview with Gary here: Interview With Gary Black

2011 International Poultry Expo/International Feed Expo Photo Album

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Our goal is to help them increase their contributions in the fight against hunger and poverty in sub-Saharan Africa.

Salome teaches poultry nutrition and management and conducts poultry research. She says she is using her time at Novus to analyze feed stocks since in her country poultry farmers have problems obtaining good feed. They also don’t have resources to do good analysis of potential feed options.

You can listen to my interview with Salome here: Interview With Salome Mutayoba

2011 International Poultry Expo/International Feed Expo Photo Album

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“Innovation with Integrity” is going to be the company theme for the 20th anniversary. They will be celebrating all year long beginning this month, with events and customer appreciation dinners at Asian-Pacific Aquaculture in Kochi, India and here at the International Poultry Expo in Atlanta, Georgia.

“ ‘Innovation with Integrity’ has been a central attribute of Novus’ culture from the beginning. Our heritage has been built on developing innovative, science-based health through nutrition products for livestock, pets and people,” explained Thad Simons, President and Chief Executive Officer of Novus. “We are very proud of our global network of employees, customers and partnerships and excited to embark on a year of celebration with the many people who support our continued growth and success.”

The company was founded in 1991, and today, has employees working in over 90 countries, serving more than 3,000 customers worldwide. Novus has facilities including corporate offices, research and development laboratories, and manufacturing operations in more than 35 countries, as well as offices with field staff in an additional 60 countries.

In my interview with Thad I asked him about the unique design of their exhibit which includes “living walls.” It is a visual testament to the importance of sustainability to Novus. In the photo Thad is standing in front of one of the living panels.

You can listen to my interview with Thad here: Interview With Thad Simons

2011 International Poultry Expo/International Feed Expo Photo Album

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I was able to talk with Dick and he told me about a program he’s very committed to called, Play Clean. He started it with his son a few years ago. Here’s what the mission of Play Clean is.

To educate and encourage high school students to make the right choice of playing clean – that is, training hard, eating well and playing with attitude, instead of resorting to illegal and dangerous steroids and performance enhancing products.

He says attending a poultry show “is kind of unusual” although his parents raised chickens and he did too once upon a time. He pointed out that he’s learned how important it is to the health of chickens to be raised in cages unlike what some animal activist organizations would have you believe. Pictured is the whole Novus team here with Dick.

You can listen to my interview with Dick here: Interview With Dick Butkus

The man signed a lot of autographs as seen in this little video clip:

2011 International Poultry Expo/International Feed Expo Photo Album

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There are several key issues that Novus is addressing in the poultry sector right now that Scott says include feed efficiency, gut health and feed safety. I always like to learn what’s new and he points to their IDEA assay:

IDEA™ assay allows users to determine the protein and amino acid digestibility of feed ingredients. IDEA assay analyzes the ingredients in a formulation in order to optimize feed balance and nutrition. IDEA is an excellent tool to help users screen different batches and sources of a given ingredient and gives them the opportunity to use alternative feed ingredients.

You can listen to my interview with Scott here: Interview With Scott Carter

2011 International Poultry Expo/International Feed Expo Photo Album

AgWired IPE/IFE coverage sponsored by:

Only through education and scientific based research done today will our future generations be able to support the increased world food demand.

Joel says that one of the things the foundation will work on is communication to audiences outside of the industry including the consuming public to help them better understand the safety of the food they eat. Of course social communications plays a role in that!

You can listen to my interview with Joel here: Interview With Joel Newman

2011 International Poultry Expo/International Feed Expo Photo Album

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Scott says that those in the industry do a good job of speaking to themselves but just talking about science doesn’t resonate with consumers. So the work that CFI has done to learn how to communicate with the consuming public is very important. I also asked him about how Novus is doing its own direct communication with the consuming public. He says they are working to do this and social media is playing a role in it.

You can listen to my interview with Scott here: Interview with Scott Fleetwood

2011 International Poultry Expo/International Feed Expo Photo Album

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