School’s back in session so it’s time to think nutrition for children. In this week’s MBIC Report, Alane Lidolph, director of consumer information for the Missouri Beef Industry Council, talks about the ABC’s of back to school nutrition.
Not A Blah ZimmCast
In the ZimmCast you can hear my interview with Cindy Cunningham, vice president for communications, National Porkboard, at the recent Ag Media Summit. The “Other White Meat” campaign continues to run with a new addition to the tagline “Don’t be blah.” You can see the full series of tv commercials and listen to the radio ones here.
Child Nutrition Programs & Beef Checkoff Dollars
In this week’s Missouri Beef Industry Council report we talk about child nutrition programs funded with beef checkoff dollars. Cindy interviews Dean Carroll of Clarence, MO, who just recently attended his last official meeting as an MBIC board member after serving for six years.
Just Mandated Ethanol Discussed On CornTalk
It’s CornTalk time and this week Cindy interviews Missouri Corn Growers Associaton CEO Gary Marshall about Missouri Gov. Matt Blunt’s commitment to getting legislation passed next session that would call for all gasoline sold in the state to be blended with ethanol. Missouri wouldn’t be the first state to pass this legislation and many feel it’s time!
Satellite & Internet Ratings Coming This Fall
According to a post on MediaBuyerPlanner, Arbitron will be reporting satellite radio listening (Sirius and XM) beginning this fall. Next spring they’ll also begin to add a radio station’s internet feed audience to the station’s audience totals. This report comes from Mediaweek.
ZimmCast Features IFAJ Congress Organizer
The International Federation of Agricultural Journalists Congress 2005 is getting closer. In this week’s ZimmCast I interview one of the organizers. He’s Markus Rediger, Agricultural Information Center, from Switzerland. I met Markus at the Ag Media Summit and he clued me in on what we have to look forward to and why he thinks any ag journalist should consider attending.
Subscribing and listening to podcasts is getting even easier. Research Projects Funded By Beef Checkoff
The beef checkoff funds research in addition to promotional projects. In this week’s MBIC Report from the Missouri Beef Industry Council, Cindy interviews Bob Weaber, University of Missouri Extension, about some of the projects being funded by checkoff dollars.
Podshow Obtains $8.85 Million
I know this is a blog about agricultural marketing and you’re wondering why Chuck keeps pushing podcasting. It’s because I can see how valuable this tool is! Besides our very own ZimmCast, you can listen to the MBIC Report or CornTalk (see our sidebar to the left). These are weekly programs that open-minded agricultural organization leaders are having us produce. Doubt they have listener? Don’t. Their files are structured so that I can measure how many times they’re downloaded by the people who use the standard MP3 file link and there are additional downloads from subscribers who are using podcasting software. They have listeners. It’s not big numbers yet but the people who listen “want” to listen! That’s important. They can also listen whenever and wherever they want to.