NEXT ENHANCE is a source of cinnamaldehyde and garlic oil (containing the active ingredient diallyl disulfide), which have been shown to favorably modify rumen fermentation. This allows dietary carbohydrates and proteins to be more efficiently used by the animal.

On hand to discuss NEXT ENHANCE was Jim Gerardot, Executive Director, Global Strategic Marketing for Novus. He explains why this natural product is a great new option to optimize weight gain in cattle.

Listen to my interview with Jim here: Novus Introducers NEXT ENHANCE

2012 Cattle Industry Convention Photo Album

He says that because of the growing demand for feed enzymes there will be be nothing but increased demand for high quality and specialized products like those being worked on by the two companies. He says the collaboration with Verenium has helped Novus achieve a desire to diversify their product portfolio while meeting customer needs.

Listen to my interview with Gary here: Interview with Gary Hayen

Besides the new collaboration with Verenium, Novus is re-branding itself with what they’re calling the Triple S Bottom Line. To learn more about it I spoke with Dan Meagher, President for Global Animal Nutrition Solutions business unit. Dan says the goal is “really to align with our customers and our customer’s issues.” He says everything has to be focused on profitability and on sustainability.

Listen to my interview with Dan here: Interview with Dan Meagher

2012 International Poultry Expo Photo Album

I visited with Jared Hux, Product Manager for Enzymes, about CIBENZA®, a “game changing” dietary enzyme formulated to give poultry producers control over their feed ingredients and rations. Jared says that with rising feed input costs, enzymes can help reduce those costs by utilizing nutrients in the feed better and can also improve performance. Jared is pictured on the right.

Listen to my interview with Jared here: Interview with Jared Hux

Another word discussed on the IPE trade show floor is coccidiosis. That’s not even a pretty word and it’s a big disease problem in poultry production since it can cause mortality. On hand to discuss the Novus solution for control of this disease was Marco Quiroz, Poultry Veterinarian. He says this disease is found in all areas of the world.

Marco says the answer is ADVENT®. This vaccine helps prevent the disease and is administered at one day of age for lifelong protection. He says the product is currently available in the United States, Mexico, Argentina and Thailand and they’re working on additional markets.

Listen to my interview with Marco here: Interview with Marco Quiroz

2012 International Poultry Expo Photo Album

Scott says the Summit was an opportunity for Novus and his message was that “if you want to be engaged in sustainability, which Novus believes is core to the future, that you really need to set up a way forward to engage your people and then set your goals and then achieve those goals and report on it.” He says they’ve developed their platform around SEE (Social, Economic and Environmental) which helps employees visualize what they’re doing. Those are linked to their goals. It’s obvious that it is critical to have employees understand and buy in to the company sustainability plan.

Listen to my interview with Scott to learn more about how Novus is working toward sustainability here: Interview with Scott Hine

2012 International Poultry Expo Photo Album

In addition to the next-generation phytase, the collaboration also has three additional products in late-stage development targeted at this market.

I spoke with Thad during the International Poultry Expo to learn more about the collaboration between these two companies. He also discussed the new Novus Triple S Bottom Line, Solutions, Service, Sustainability.

2012 International Poultry Expo Photo Album

This is part of the Novus International team here at the International Poultry Expo with one of their decorative chicken balloons that could be found at their social hour last night. You can also see the chicken balloon getting “scanned.” Everyone coming in had their badge scanned which was a very handy way for the company to know who attended. The hand scanner immediately delivers results to a smartphone too btw. I love new technology!

2012 International Poultry Expo Photo Album

To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in this week’s ZimmCast. Scott says he learned a few key things from that presentation, including the fact that academics are the most trusted source of information. Another learning point was that “everybody is empowered, everybody has a voice.” That’s social media.

Another way Novus was involved was with the Animal Ag Sustainability Summit where Scott Hine, Novus Product Management and Operations, spoke about Novus’s commitment to sustainability. I’ll have more on that topic in my interview with Scott coming up soon. Besides these programs Novus is catching up with “old” friends and customers in the trade show.

Listen to my interview with Scott here: Interview with Scott Carter

2012 International Poultry Expo Photo Album

The website includes the 2010 Novus Sustainability Report which documents and measures the company’s comprehensive social, environmental and economic sustainability program at a global level following the Global Reporting Initiative (GRI) framework, the most widely used guidelines for sustainability reporting standards.

“This website outlines the goals and progress of our integrated sustainability initiatives worldwide,” said Joyce Cacho, Ph.D., Chief Sustainability Officer at Novus. “This allows us to engage with a diverse group of stakeholders: our customer base, the agricultural industry and the public.”

Novus’s sustainability program forges strong links between performance, food safety, the environment and animal well-being – market drivers shared by urban and rural communities worldwide. In achieving GRI Level B-Check, Novus reports sustainability performance in the areas of economic, environmental, human rights, labor, society and product responsibility.

The website can be found at sustainability.novusint.com.

Novus International is all about World Egg Day. They’ve got a great online resource about eggs at EggTruth.com. So if you need some recipe ideas you can find some here.

“Eggs are an affordable, nutrient-dense food,” said Scott Carter, Ph.D., Poultry Market Manager for Novus International Inc. “In only 70 calories, one large egg provides an impressive six grams of high-quality protein and at least 13 essential vitamins and minerals.”

“We know that working to educate consumers about where their food comes from and the people producing it, helps them make more informed choices for their families,” notes Dr. Carter.

In the photo an elementary school kid is coloring eggs during an educational event conducted by Novus in St. Louis. In the video below you can hear Jared Hux, Novus Product Manager talk about the reasons for World Egg Day.

Our speaker was Thad Simons, Novus International President/CEO. Thad talked about the challenges of feeding a growing world population before giving our group a current overview of Novus and its products.

After lunch the attendees were able to take a tour of the Novus headquarters and learn more about what the company is doing.

I got to add to my Thad Simons interview collection by visiting with him briefly after his remarks. Thad says he wanted our group to realize that we not only have a real need to feed a growing world population but that since the population is increasingly urbanized it is even more challenging. Besides having to produce more food we have to figure out how to get it to the people who need it.

When it comes to Novus, Thad says the company is still celebrating its 20th birthday with the next celebration being held in Spain. I attended the activities held earlier this year at Novus headquarters. Thad is now on his way to Des Moines, IA for the World Food Prize activities.

You can listen to my interview with Thad here: Thad Simons Interview

That is a vision this global animal nutrition company shares with the U.S. soybean industry, with exports around the world accounting for more than half of annual production. “A lot of commonality in that and a lot of opportunity to work together and have complimentary efforts to do the right thing, not only for agriculture and livestock production, but for mankind,” said Novus International Director of Product Management Wendell Knehans, who participated in the US Soybean Export Council Animal Utilization Stakeholders meeting in Seattle this past weekend.

Wendell gave a presentation at the meeting to provide an overview of Novus and possibilities of partnership, explain some of the technical services that Novus provides in the livestock industry, and discuss some of the mutual opportunities.

Listen to my interview with Wendell here. Wendell Knehans with Novus International

USSEC First Animal Utilization Stakeholders Meeting Photos

According to Novus, the Association of American Feed Control Officials (AAFCO) accepted this new feed ingredient definition July 31, during its 2011 Ingredient Definitions Committee Meeting in Austin, Texas.

The Division of Animal Feeds within the U.S. Food and Drug Administration Center for Veterinary Medicine accepted the chelated trace minerals category earlier this year and recommended that AAFCO accept this definition for inclusion in its official publication.

MINTREX Cu, Zn and Mn supply the essential trace minerals copper, zinc and manganese. It can be added to feed for poultry; dairy and beef cattle; and hogs; as well as companion animal and equine diets, to provide for their mineral requirements and help animals perform to their full genetic potential. Because it is a highly bioavailable mineral source, MINTREX is absorbed and used by the animal to a much greater degree than comparable inorganic trace mineral supplements. This enables producers to maintain feeding efficiency with fewer minerals fed and excreted.

Find out more here.

The focus of the partnership will target the development of products using Verenium enzymes for the global poultry, swine, beef, dairy, aquaculture and companion animals markets. “These new enzyme products will give us the ability to offer new solutions to the performance challenges our customers face,” said Novus International president and CEO Thad Simons.

Verenium is an industrial biotechnology company that develops high-performance enzymes for various industries, including biofuels.

“We are extremely enthusiastic about our partnership with Novus, the potential opportunity it represents for the continued development of our pipeline and for Verenium to become a more active participant in the animal health and nutrition marketplace with our suite of high-performance enzyme products,” said James Levine, President and Chief Executive Officer at Verenium.

Read more here from Novus and here from Verenium.

I spoke with Dr. Neves while he was signing books. He says his book analyzes the major effects that are happening in the world that we can’t control. He says they are happening very fast and have major impacts on food companies. He calls it a “book to read and to think.” Dr. Marcos Fava Neves Interview

Novus 20th Anniversary Photo Album

In order to better learn what the needs of their customers are Thad says Novus has brought in people from fifteen countries to share their perspectives. Part of the discussion is looking forward to the next twenty years. As most companies and farmer know, the need for food is going to double in a very short time and Thad says that Novus and their customers take that challenge seriously and are looking for ways to meet the challenge. He says that interaction with international visitors shows how common the challenges are in all countries around the world. Thad Simons Interview

You can watch Thad’s remarks to the Novus 20th Anniversary Celebration in this video:

If you’d rather, you can download or listen to Thad’s remarks here: Thad Simons Celebration Remarks

Novus 20th Anniversary Photo Album

Missouri’s Director of Agriculture, Dr. Jon Hagler, was on the program. Jon says that what Novus has accomplished is a serious benefit to Missouri. He loves the slogan, “Innovation with Integrity,” which “so well suits Novus International. Having a company like Novus here for twenty years make such a difference not only for communities like St. Charles and St. Louis but also for farm families all across the state, all across the nation and frankly if you look around us, all across the world.” I also asked him about the current status of farm disasters from flooding and storms. He points to Missouri Agriculture Disaster Relief Fund as a place that people can get information about how to help those who are struggling to recover. Dr. Jon Hagler Interview

I also recorded his stage comments for you which you can download and listen to here: Dr. Jon Hagler Remarks

Another one of our speakers was Dr. William Danforth, Chairman, Donald Danforth Plant Science Center. He says that it’s great to have a company like Novus that “serves the world.” He calls their growth an “expansion into something very important and that is providing enough food for people to eat.” He says we’ve got great challenges and Novus is going to help solve them. Dr. William Danforth Interview

I also recorded his stage comments for you which you can download and listen to here: Dr. William Danforth Remarks

Novus 20th Anniversary Photo Album

To kick off my coverage I just met with Francois Fraudeau, President, Specialty Business. Francois is moving to the headquarters in St. Louis after having managed Novus business in the European and Asian markets. He says that his new position is part of the recent company organizational changes that have been made to position the company for future growth. He also says that Novus will use “Innovation with Integrity” to help meet the food needs of a growing world population. That he says required the development of new technologies, keeping in mind the need to focus on sustainability. Francois Fraudeau Interview

Novus 20th Anniversary Photo Album

Confirmed to speak at the Novus 20th Anniversary Ceremony:
• Honorable Jeremiah “Jay” Nixon, Governor of the State of Missouri
• Susuma Katagiri, Mitsui and Company, Ltd. (representing Novus’ Board of Directors)
• Thad Simons, President and CEO, Novus International
• Dr. Joe Privott, President of Privotts, LLC and Former President of Novus International
• Dr. Jon Hagler, Director of Agriculture State of Missouri
• Roberto Kaefer, President, Globoaves
• Thanomvong Taephaisithphongse, Executive Vice President, Betagro Group
• Dr. William H. Danforth, Danforth Plant Science Center
• Dr. Marcos Fava Neves, Professor University Sao Paulo, Brazil & Author, The Future of Food Business

During World Pork Expo I spoke with Dan Meagher, President, Novus Global Animal Nutrition Solutions Business Unit. Dan attended the Novus celebration in Brazil and I’m sure I’ll see him today in St. Louis. You’ve got to like a company that has multiple birthday parties in different countries.

Novus has experienced significant growth. Dan says they are a lot closer to accomplishing the company vision which is “helping to feed the world affordable, wholesome food.” In our interview Dan talks about how the company has grown.

Novus was founded in 1991, and today, has employees working in more than 100 countries, serving more than 3,000 customers worldwide. Novus has facilities including corporate offices, research and development laboratories, and manufacturing operations in more than 50 countries.

Dan Meagher Interview

In his area Scott says that although the challenges producers have in his area aren’t unique they are more accentuated than other areas due to higher costs for grain brought in from the midwest. “If in fact $7 to $8 grain costs in the midwest is a problem, $9 to $10 costs is even more of a problem on the east coast,” he says. For this reason Scott says the new Novus Accelerating Finishing Profitability program contains specific elements to help producers deal with challenges, especially on a regional basis. Scott Moore Interview

2011 World Pork Expo Photo Album

The Novus Arkansas site was developed in 2006 to manufacture MHA® feed supplement, a source of methionine, an essential amino acid in premixes and farm feed mills which provides benefits to laying hens and other livestock and companion animals. The new expansion features a 45,000 square foot manufacturing facility for MINTREX®, Novus’ chelated trace mineral products for aquaculture, poultry, pork, beef, dairy and pet nutrition. In keeping with the commitment Novus has to sustainability, the expanded facility earned Silver LEED Certification from the U.S. Green Building Council. The company headquarters in St. Charles, Missouri has earned Platinum LEED Certification.

Stewart Doan stopped by the dedication event happening on his home turf and was able to interview Giovanni Gasperoni, Chief Administration and Strategy Officer, who says the expansion will increase production and their ability to serve customers. “Our customers are all over the world,” Gio said. “Both the family of products produced here will reach the 98 countries we are serving today.”

“It is our motto to feed the world affordable, wholesome food, so we need to help our customers to produce more with less,” said Gio. “This is what we are about.”

Listen to Stewart’s interview here: Giovanni Gasperoni Interview

“It really is an exciting year,” Novus International Chief Sustainability Officer Joyce Cacho said during the company’s recent “Science in Action” day. “We started celebrating in January in India, we’re currently celebrating in China and we will have a really wonderful celebration here at global headquarters with our customers in June and the fun continues throughout the year.”

You can listen to or download my interview with Joyce here: Joyce Cacho

Part of the celebration will be the long-awaited unveiling of Leo the water organ. The students who visited Novus as part of “Science in Action” day got a sneak preview of Leo from Tricia Beal, Global Communications Director.

“Leo is a water organ based on the codexes of Leonardo da Vinci,” Tricia explains in the video. “We are composing music and actually creating a documentary on the history of this water organ.” The instrument, which is really a work of art, will make music depending on the amount of water flowing through the pipes. It will be officially unveiled, with music, May 6 at the Novus Annual Art Walk benefiting the Arts and Education Council.

Novus Science in Action Day 2011 Photos

Get a sneak peak of Leo here:

The science scholarship students from Missouri colleges included: Jacob Cook, Southwest Baptist University; Jania Billups, Avila University; Rebecca Brehe, Central Methodist University; Gina Osburn, Culver Stockton College; A. J. Exner, Southwest Baptist University; Joshua Kling, Westminster College; Andrea Weed, William Woods University; Kristen Bailey, Central Methodist University; and Hannah Crain, Hannibal-LaGrange College. The professors who were able to attend were Dr. Bob Powell, Avila University; Dr. Perry Tompkins, Dean, Southwest Baptist University; Dr. Angela Bowzer, Westminster College and Dr. Katricia Pierson, William Woods University. We already met the FFA representatives Christopher Bell, FFA Regional Director and National Officers Shannon Norris and Landan Schaffert.

Yesterday, I featured some of the career possibilities these participants heard about during the Science in Action day. Today, we hear from the students and the professors about their experience.

Dr. Powell says it was a valuable education for the students to see science-based careers in the private sector. “That’s where many of the jobs are, and the best paying jobs,” he said. Dr. Pierson, who is chair of science and humanities at William Woods, says she learned a lot at the event. “What I found most interesting is that people with science backgrounds don’t get stuck in labs, they do a lot of other things.”

Andrea, a double major in English Literature and Biology, liked meeting the people in different departments at Novus. “It’s been really interesting seeing how passionate they all are,” she said. A.J., who has done mission trips to other countries, was fascinated by the important part that agriculture and companies like Novus play in helping to feed the world. “I’ve seen hunger firsthand, seen the kids on the streets, starving and asking for food,” he said. “And I see the hope in a company like Novus.”

“I learned more about how science really connects with business,” said Gina, who is majoring in biology and chemistry. Jacob, a biology major who hopes to become a teacher, was impressed by the variety of career opportunities. “I enjoyed learning about different things that I can do with science,” he said.

For most of the students, this was their first time taking part in the event and learning more about Novus International, but it was the third time that Hannah attended. “Every year it just gets better,” she told me. “It’s just so interesting to see how Novus is broadening their horizons.”

You can listen to comments from Science in Action participants here: Science in Action Participants

See more photos from the event here: Novus Science in Action Day 2011 Photos

Novus’ Senior Manager of Biology Research Jim Richards gave the students a glimpse into how Novus is using science to develop nutrition solutions to help feed a growing world population. “The thing that’s been been really interesting about being here is learning how I can apply my skills in cellular and molecular biology to very important problems in agriculture,” he said.

Research engineer Oriana Obiri-Ampomah told the students about growing up in Ghana and deciding to become a chemical engineer. “My vision has been to make a lasting impact on people’s lives and growing up in Africa, I know what it means for people to not necessarily have three square meals a day,” Oriana said. “So, to know that everyday the little work I do here will help change someone’s life is so important.”

The students learned about a non-traditional veterinarian job from Dr. Miguel Escobar, Global Director of Animal Utilization with the US Soybean Export Council, who appreciated the effort by Novus to expose science-minded college students to a variety of potential career paths. “I talked about what a veterinarian can do in his or her life,” he said. “It was a learning experience for me because it was the first time I thought about how I can help young people to go to the sciences in the future.”

You can listen to Jim, Orianna and Miquel’s comments here: Jim, Orianna and Miguel

The Novus “Science in Action” day also included a trip to the St. Louis Science Center, where the students heard from five staff members with a variety of different backgrounds in science and responsibilities at the center.

Life Sciences Gallery Lead Beth Prakash (pictured) showed off one of the center’s axolotl, a Mexican salamander. “We’ve got a project called ‘Axolotls in the Classroom’ where we loan these axolotls out to teachers and we provide them with care instructions and lessons plans on a variety of subjects,” she said.

Sarah Schoenlaub, Gallery Leader Physical Science, was a science education major with an emphasis on biology and now has a really fun job. “This has probably been the most fun job I’ve ever had,” she said. “I usually have to stop in the middle of meetings and say ‘Sorry guys, I have to go blow something up on a stage in front of a bunch of kids.”

The students also heard from Ecology and Environment Gallery Leader Kat Golden, who majored in environmental studies at Truman State; David Ritchey, associate director of the planetarium, who always had a love for astronomy even though his first career was in communications; and Jarel Loveless, manager of Annual Giving, who started as a journalist and now is a grant writer for the center.

You can listen to comments from Sarah, Kat, David, Jarel and Beth here: St. Louis Science Center

Next we’ll here from the participants of the 3rd annual “Science in Action” day.

See more photos from the event here: Novus Science in Action Day 2011 Photos

Christopher Bell with the FFA Foundation said it was a good opportunity for the officers to visit an agricultural company that is making a difference in the world. “Novus has put a lot of emphasis on sustainability in agriculture and that’s becoming one of our big initiatives in the FFA is making sure that our 523,000 students are practicing sustainable agriculture,” he said.

“I’m very passionate about agriculture and it’s great to come here today and visit with people from Novus and see the passion that they have for making a difference in the agriculture industry,” said National FFA Secretary Landan Schaffert of Colorado, pictured on the right next to Christopher listening to Novus’ Jim Richards on the laboratory portion of the tour.

Shannon Norris of New Mexico, who serves as Western Region Vice President for FFA, is pursuing a career in agricultural communications and possibly a doctorate in ruminant nutrition so she was very interested in getting to know the people at Novus. “It’s interesting to see how the mission of the company is intertwined with the values of each individual employee,” she said.

You can listen to my interview with Christopher, Landan and Shannon here: Interview with FFA representatives on Novus Science Day

Novus Science in Action Day 2011 Photos

The mission of the Missouri Colleges Fund is to acquire resources to help educate students at 16 member private liberal arts colleges in the state. President Mike Backer says they do that mainly through donations from companies like Novus. “Their first gift to the Missouri Colleges Fund was a check for student scholarships, but after they handed me the check, they said ‘what else can we do?’” Mike said. “This science day gives the students an opportunity to get out of the classroom and get more information about what they can do with their degree after they leave school.”

Each year, the Fund provides Novus with a book that includes student bios and photos and thank you cards, which Mike is shown here presenting to Dr. Joyce Cacho, Chief Sustainability Officer for Novus.

You can listen to my interview with Mike here: Interview With Mike Backer

Novus Science in Action Day 2011 Photos