Novus International Names New CEO

novus-signThe Board of Directors for Novus International has named François Fraudeau as President and Chief Executive Officer (CEO) effective immediately. He replaces Thad Simons who is officially retiring as CEO and will become the Senior Executive Advisor to the Board.

“The Board is grateful for the tremendous leadership and guidance provided by Thad over his many years with Novus,” said Mr. Katsurao Yoshimori, Senior Vice President of Mitsui & Co. (USA), Inc. “Novus has achieved unprecedented success under his direction and we are proud to have had his leadership.” Novus is privately owned by Mitsui & Co. and Nippon Soda Co., Ltd.

novus-francois“Going forward there is no better leader for Novus than François Fraudeau,” noted Thad Simons, member of the Board of Directors. “François is a proven leader with extensive experience in the feed additive industry and ability to bring people together.”

During his career with Novus, Fraudeau has held various positions in Europe, Asia and the USA and has extensive knowledge of methionine and other core Novus technologies. “Novus is a unique company with a truly global footprint in the animal nutrition space, and I am honored to be chosen to lead this company forward,” said Fraudeau. “We have great opportunities in front of us as we deliver on the next chapter in Novus’s continuing legacy of helping to feed the world affordable, wholesome food and achieve a higher quality of life by making a clear difference in sustainably meeting the growing need for nutrition and health.”

Pork Production Summit at IPPE

ippe-14-novus-escobarThe VIV International Pork Production Summit was held as part of the International Production and Processing Expo (IPPE) last week in Atlanta and one of the presenters was Dr. Jeffrey Escobar of Novus International.

Dr. Escobar discussed in detail “Nutrient digestibility and gut health” as well as “Organic trace mineral bioavailability and functional effects in animals” – topics he addressed last summer at the World Pork Expo. He explained how applying nutrient digestibility concepts and the use of certain enzymes, such as Novus’ Cibenza DP100, can help hog producers reduce waste and lower feed costs. “So what Cibenza DP100 will do is help the enzymes already present in the pig and increase the digestibility of the proteins present in the feed with a net gain of more amino acids believed delivered to the animal,” he said.

Listen to a summary of Dr. Escobar’s points in this interview from World Pork: Interview with Novus' Dr. Jeffrey Escobar

International Production and Processing Expo Photos

Sponsored by Novus International Inc

IFAMA and the African Connection

Africa’s agriculture and agribusiness future is at the top of the world’s food and economic growth agendas, so it is appropriate that the International Food and Agribusiness Management Association (IFAMA) will hold its annual Symposium and World Forum in Cape Town this year.

ifama-13-thad“We’re really looking to highlight the needs for agribusiness development and education and careers throughout the African context,” said IFAMA president Thad Simons, who is also president and CEO of Novus International.

The World Forum will have three main themes – The Talent Factor, Feeding the World, and Africa Agribusiness Age of Opportunity. The Symposium portion of the conference features two days of research presentations on topics addressing the global food system that will form the foundation for discussions during the forum. “These are people doing research with regard to economics, marketing, all the parts of agribusiness that are important to understand how we are linking the farmer to the consumer,” Thad told me during an interview at the International Production and Processing Expo last week.

IFAMA is also helping to promote the 40 Chances Fellows program, which was announced at the 2013 World Food Prize. “There’s an open submission process happening right now through the end of May,” Thad explained. “We’re just trying to make sure as many people are putting forth their submissions so we get four really great candidates.”

The fellowships will fund four applicants under the age of 40 submitting a social enterprises plan that addresses issues of hunger, conflict, or poverty in Rwanda, Liberia, Sierra Leone, or Malawi.

Find out more in this interview with Thad – Interview with IFAMA president Thad Simons

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Poultry Part of Novus Past, Present and Future

The vision of Novus International is to help feed the world affordable, wholesome food and achieve a higher quality of life, a global viewpoint that provides the company with a firm foundation in the past and optimism for the future, according to chief information officer and vice president of operations Scott Hine.

ippe-14-novus-hine“It’s something that’s stood the test of time and I think it has a lot of future potential as well,” Scott told me last week at the International Production and Processing Expo. “The products that we produce are really exemplary of continuing to do just that.”

Novus was formed in 1991 when Monsanto sold its feed ingredients division and With two products for the poultry industry to Mitsui and Nippon. Since then, Novus has brought numerous products to the market, including more than 100 over the past decade, but the company remains just as dedicated to the poultry industry as ever. “MHA and ALIMET is the better source of methionine, MINTREX is the most bio-available mineral out there, and our CIBENZA line of products we are continuing to extend,” said Scott. “Poultry is our number one business and continues to be.”

Scott says Novus markets products now in over 100 countries around the world with over 3,000 customers. “We’ve got fantastic global customers as well as fantastic regional customers,” he said, many of whom were at the expo last week. Interview with Scott Hine, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Benefits of Novus MINTREX

mintrexLast fall, Novus International received an important designation for chelated trace mineral products MINTREX® Zn, MINTREX® Cu and MINTREX® Mn from the Organic Materials Review Institute (OMRI), which determined they have met compliance requirements for use in organic production.

ippe-14-novus-galoAt last week’s International Production and Processing Expo, I spoke with Novus director for North America business Ed Galo about MINTREX and its benefits for poultry producers. “MINTREX is a core technology of Novus and one that we have established a critical differentiation from other product offerings,” he said. “It’s a source of trace minerals which are very important for poultry production such as tissue strength, hatchability and bone strength.”

In 2011, MINTREX also achieved a special designation from the Association of American Feed Control Officials (AAFCO) defining a new feed ingredient category for chelated trace minerals.

Listen to Ed explain more about the benefits of MINTREX here: Interview with Ed Galo, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Sponsors Poultry Science Student Lunch

ippe-14-novus-bereshKeeping with the Novus International dedication to supporting scientific careers, the company this year sponsored the Poultry Scientific Forum student luncheon this year as part of the activities at the International Production and Processing Expo in Atlanta.

Bob Buresh, North American Technical Services Manager, says the founding societies sponsoring the student events at the forum set up the luncheon a few years ago and this year Novus came in as a sponsor. “We had 60-65 undergraduate and graduate students participating this year,” Bob said. “We have a strong commitment to developing the next generation of nutritionists, physiologists, geneticists, and sales people.”

Novus also provided a couple of door prizes for a couple of lucky students – nice little Vivitar digital video recorders – in addition to Novus flash drives for everyone, something that is always useful to a college student.

Listen to my interview with Bob here: Interview with Bob Buresh, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Endowed Poultry Professorship

ippe-14-novus-profIn 2003, Novus International inaugurated a new Endowed Professorship in Poultry Science at the University of Arkansas and the first recipient was poultry nutrition professor Park Waldroup.

Last week at the International Production and Processing Expo, Novus honored professor Waldroup for his work and endowed a new professor with the honor – Dr. Casey Owens, who specializes in Poultry Processing and Products. Both are pictured here with Novus chief innovation officer Chris Knight and president Thad Simons. (left to right: Knight, Owens, Simons, Waldroup)

Park says the professorship allowed him to supplement his research program and support graduate students in poultry science. “Over the course of the years I was able to put three graduate students through for their PhD and they all have entered the poultry industry,” he said. “I’m a poultry nutritionist and have worked over the years on just about every aspect of poultry nutrition, focusing on amino acid requirements, energy requirements, you name it.” Interview with University of Arkansas Professor Park Waldroup

This is just one of many ways that Novus supports education and research in the field of animal health. Novus focuses on Solutions, Service and Sustainability for the industry, and Thad notes that people are an important part of sustainability. “The Novus vision is helping to feed the world wholesome and affordable food and improve the quality of life,” said Thad, noting that Novus expands that vision by encouraging young people to pursue scientific and agricultural careers in a variety of ways, from endowments to student support to internships, both in the United States and developing countries. Interview with Novus International CEO Thad Simons

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus International Connects at IPPE

novus-ippeDespite inclement weather conditions, the 2014 International Production & Processing Expo (IPPE) this week had more than 24,000 poultry, meat and feed industry attendees from all over the world and 1,148 exhibitors, including our show coverage sponsor Novus International.

The theme for Novus at the expo was “Understanding the Connections” according to Samson Li, vice president for global business. “We understand the challenges of the processing industry and we bring solutions to our customers,” Samson said.

novus-samsonThose solutions include ALIMET, which optimizes amino acid utilization for better performance during high growth and stress periods; MINTREX, which maximizes shell quality and strength, promotes fertility and hatchability and improves chick quality; and CIBENZA, which increases performance through digestion and absorbtion of nutrients.

“It’s always been the mission of Novus to help the world have affordable and wholesome food and have quality of life,” said Samson. “By bringing our solutions and technology to the industry, we help improve the quality of meat and lower the cost.”

Samson explains more about how Novus helps connect the producer, processor and consumer in this interview: Interview with Samson Li, Novus International

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus Celebrates ALIMET Anniversary at IPPE

novus-alimetIt was 30 years ago this week that the first load of ALIMET® shipped out of the Chocolate Bayou Manufacturing Facility near Alvin, Texas and Novus International was celebrating that at the International Production and Processing Expo (IPPE) in Atlanta.

As an 88% active source of methionine, ALIMET® feed supplement has become the liquid methionine source most frequently used by nutritionists around the world, delivering proven performance and an organic acid effect, reduces nitrogen excretion and supports performance during heat stress.

novus-jeff“Methionine has been a flagship product of Novus since the very beginning,” said Novus Methionine Business Unit President Jeff Klopfenstein. “Liquid ALIMET is the product that works better and provides more value for our customers.”

“For poultry producers, it’s important to get every last edge available,” Jeff said. “To have the methionine benefit of ALIMET, the gut health benefit, the organic acid benefit in terms of feed acidification – all of these applications are part of the ALIMET package.”

Listen to Jeff talk about his favorite subject here: Jeff Klopfenstein, Novus

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Snow Hits the IPPE in Atlanta

ippe-snow2For those of you who were in Atlanta in 2011 for the American Farm Bureau annual meeting and AG CONNECT expo, you know what Atlanta is like when it gets very rare snow. We have it again here for the International Production and Processing Expo.

Restaurants closed, transportation not running, skeleton crews at the conference center, flights cancelled and communication problems – it’s all happening. But the expo is open and there are still plenty of people here so the Novus International booth is getting good attendance.

I have lots to post but internet access is sketchy. Photos did get updated last night. Stay tuned.

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Consumer Demand Drives Poultry Processing

ippe-14-chikinA large Chick-fil-A sign welcomes attendees to the 2014 International Production and Processing Expo in Atlanta, claiming the city to be the “chicken eating capitol of the world” in cow speak. That may or may not be entirely true, but it is certainly the center of the poultry processing world this week.

To kick off the event, Novus International hosted a luncheon for over 150 attendees from around the world featuring remarks by Dr. Shelly McKee of Auburn University on how consumer preferences are driving innovation in poultry processing. “In the United States, poultry consumption is around 82.5 pound per person on an annual basis,” she said, which is higher than beef, pork or turkey. McKee says that’s because it is an economical source of protein that is viewed as healthy and “less intimidating” for young people in particular to prepare.

Good consumer demand for poultry in all forms has led to increased bird size in just the past few years. “Our industry has changed to meet consumer demands for further processed products,” said McKee. “We can take those bigger birds and break those down – we may have a breast fillet and portion it for a smaller serving and then cut fajita strips out of that same breast fillet.”

ippe-14-novus-mckeeMcKee is quick to point out that the industry has achieved these bigger birds through genetics, nutrition and management practices – not hormones since they are illegal in poultry. “We do not use hormones in the poultry but we have other programs that support the growth rate,” she said.

Ten years ago, Auburn developed a two-day “Poultry 101″ workshop with Texas A&M and the University of Arkansas which focuses on poultry processing, industry information, and safety. “We also make products. We take chickens through a processing plant, take the meat and make hot dogs, deli loaves, sausages, smoked birds,” she said. “So the last day the people get to eat the product they made.” Novus is one of the sponsors of the workshop, which rotates between the three universities and attracts a wide variety of attendees including processors, marketers and chefs.

Shelly has recently accepted a new position with USA Poultry and Egg Export Council as director of technical services but she will continue to be involved in the field of poultry promotion and education.

Listen to my interview with Shelly here: Dr. Shelly McKee, Auburn University

International Production and Processing Expo Photos

Sponsored by Novus International Inc

Novus at Production and Processing Expo

novus-ippeOnce again we are pleased to bring you coverage of the International Production and Processing Expo (IPPE) in Atlanta, courtesy of our friends at Novus International.

IPPE is the new name for the combination of International Poultry Expo, International Feed Expo, and International Meat Expo, which all integrated together in 2013. The 2014 IPPE will bring together more than 1,100 exhibitors and over 25,000 attendees in Atlanta this week.

As part of the event, Novus is hosting a full week of events and educational opportunities for the industry, starting with the International Poultry Scientific Forum (IPSF) today which precedes the IPPE tradeshow. Kicking it off will be a luncheon to discuss “How Consumer Preference Drives Poultry Processing” by Dr. Shelly Mckee of Auburn University.

Sponsored by Novus International Inc

DialogueNEXT Panels at World Food Prize

wfp13-thad-panelNovus International president and CEO Thad Simons moderated a two-part panel discussion on the next generation and what technologies will be “enabling smallholder farmers in the future to be part of the agricultural revolution.”

The panels focused on “Capacity and Capitol” in the morning and “Beyond the Big Idea” in the afternoon. “We were happy to be able to show in the morning session how venture capitol is coming in to support entrepreneurs in India and then this afternoon we really got into some of the precision agriculture tools that are being developed right now,” said Thad. The afternoon panel members pictured included Peter Frykman, Founder and CEO of Driptech; Matt Burkhart, VP of the Applied Technology Division for Raven Industries; and Dr. Charity Kawira Mutegi of Kenya, recipient of the 2013 World Food Prize Borlaug Award for Field Research and Application.

wfp13-thadThad was wearing two hats at the World Food Prize symposium, since he is currently serving as president of the International Food & Agribusiness Management Association (IFAMA), which will hold its 2014 World Forum and Symposium in Cape Town, South Africa. “We’ll be talking a lot about how we link smallholder farmers into markets,” he said, adding that IFAMA will include a “Youth Day” to educate young Africans about careers in agriculture. “They’re leaving the farm, they don’t see it as being a good place to work but we’ve heard about all of these great technologies and opportunities,” said Thad.

“The Road to 2050: The African Factor – Meeting Future Needs of Food and Agriculture” is the theme of the 24th Annual IFAMA World Forum and Symposium which will be held June 15-19, 2014 in Cape Town.Interview with Thad Simons, Novus International

2013 World Food Prize photos

Buenos Dias from Buenos Aires!

ifaj-argentinaAgriblogger and Farmpodcaster have arrived in Argentina to blog the 2013 International Federation of Agricultural Journalists (IFAJ) Congress!

Not sure how many Americans are making the trip this year but it’s at least a couple dozen. There are 14 pictured in the photo below taken at Ag Media Summit, plus Chuck – and I know of at least 5 more not pictured.

ifaj-aaea-groupAccording to the organizers, Argentina was once referred to as the “world´s grainery” and has tripled its agricultural production in the last 30 years. Argentinian farmers and ranchers feed over 430 million people each year using advanced technologies and sustainable agricultural practices.

We will be staying in Buenos Aires for two days and then to Rosario and our tours will include grain, livestock, dairy and specialty crop operations. Thanks to our sponsors – DuPont Pioneer and Novus International – for helping us to bring this great event home to you. You can also follow the congress on Facebook and Twitter with the hashtag #IFAJ2013.

Photo album is started – link below – and we will officially surpass 100,000 in our Flickr account with nearly 450 sets since 2005! Buenos Dias!

2013 IFAJ Congress Photo Album

Coverage of the 2013 IFAJ Congress is sponsored by Novus International and Dupont Pioneer

New Addition to Novus Enzyme Solutions Portfolio

novisNovus International, Inc. and Verenium Corporation announced the name of their new phytase enzyme product, CIBENZA PHYTAVERSE. This new innovative phytase is specifically designed to unlock more of the hidden nutritional value in phytate for improved animal growth and well-being.

The two companies, which entered into a strategic partnership in 2011, designed CIBENZA PHYTAVERSE to have specific performance characteristics that offer significant advantages over current phytase products. These performance characteristics include:

  • High in vivo activity under gastric conditions for sustained performance
  • Improved activity at low substrate concentrations to maximize phytate hydrolysis
  • High gastric stability for activity throughout the upper gastrointestinal tract
  • High intrinsic thermotolerance and pelleting stability
  • Improved bioavailability due to the elimination of the need for thermo protective coatings

Animal trial results have demonstrated the superior performance characteristics that CIBENZA PHYTAVERSE provides, based on standard metrics such as weight gain, feed conversion ratios and phosphorus mineralization (tibia ash) versus other available phytase products. These results indicate that inclusion of CIBENZA PHYTAVERSE in monogastric diets can provide improved nutrition and economics to the animal feed industry.

Novus and Verenium expect to launch this product in certain geographical regions beginning in 2013.

Multiplier Effect of IFAMA Student Involvement

ifama-13-studentsA panel at the Student Summit luncheon at the International Food and Agribusiness Management Association (IFAMA) World Forum last week showcased the “multiplier effect” that IFAMA has for the industry. It also shows the tremendous commitment of Novus International to bringing along future talent.

ifama-13-novus-tomasTomas Murtagh has been with Novus International for five years now as a business and financial analyst based in Brazil, after being involved in the student case competition in 2006. “It’s a good chance for students to sit down with industry leaders, with the Novus’, the Monsantos, the Coca Colas out there,” he said. “It’s not just networking, it’s educational as well.” It was through contacts with IFAMA that got the opportunity with Novus.

Listen to Tomas’ comments here Tomas Murtagh, Novus International

ifama-13-novus-internsYiwei Yan and Mingxuan Liu from China were on the 2012 winning student case competition team from Nanjing Agricultural University and are now both interns for the summer with Novus International. Yiwei is working with the HR department of Novus and is attending the University of Georgia, while Mingxuan (Micky), who will receive her PhD next month, was quite active at the forum greeting people and helping them get to where they were going.

“This is a big event for us to help us understand more about the industry,” said Yiwei. “From here we can know how to use our knowledge in reality and not just specialize in one single field.”

Micky’s exuberance and outgoing personality has paid off for her in helping her team win last year at IFAMA in Shanghai and with her internship this year at Novus, which has helped her see different sides of IFAMA. “This year as an intern I have a wider horizon as to what the whole of IFAMA is,” she said. “We can see what the role we are going to play and who we are going to be in the future.”

Listen to comments from Yiwei and Micky here: Novus student interns from China

Also, in case you missed it, be sure to listen to my interview with Novus CEO Thad Simons, new president of IFAMA, in which he talks about how important the IFAMA student program is to Novus and to the industry as a whole. Interview with Novus CEO and IFAMA president Thad Simons

IFAMA 23rd World Forum Photo Album

Danforth Receives IFAMA Award

Dr. William H. Danforth was honored by the International Food and Agribusiness Management Association (IFAMA) with the organization’s inaugural Distinguished Service Award for his significant contributions to education, plant and life sciences, and advancements in agriculture.

ifama-award“Dr. Danforth’s positive influence on agricultural sciences is immeasurable,” said Thad Simons, president and CEO of Novus International, and incoming president of IFAMA. “From the establishment of the Donald Danforth Plant Science Center to his 24-year tenure as Washington University’s Chancellor, Dr. Danforth’s work has inspired young adults, scientists and leaders to pursue solutions that have improved food, agriculture and ongoing efforts to end hunger.”

Dr. Danforth is pictured here (center) with Simons on the left and IFAMA executive director Don Vondriska on the right. (Photo provided by IFAMA)

The IFAMA Distinguished Service Award honors an individual whose pioneering contributions have made significant, transformational impacts to the global food and agribusiness system. The award was presented during IFAMA’s 23rd annual World Forum at the Presidential Awards Banquet hosted at the World of Coca-Cola in Atlanta, Ga.

I took a little break from the IFAMA stories yesterday to work on the farm bill, but there is still lots more to come. This was a great conference and well worth it for any agricultural media to attend. Make sure you check out the post with links to all stories, audio, video and photos on AgNewsWire.

Novus CEO is New IFAMA President

ifama-13-thadNovus International President and CEO Thad Simons will be the new president of the International Food and Agribusiness Management Association (IFAMA) Board of Directors for the next two years. IFAMA made the announcement at its 23rd Annual World Forum and Symposium.

IFAMA is a leading agribusiness nonprofit that brings together the best minds from all sectors of food production and consumption to improve the industry.

During his two-year term as IFAMA’s president, Simons says he will be specifically seeking to focus the organization’s efforts on global talent development for agriculture. I have interviewed Thad many times over the last several years and I can tell you that he is positively passionate about this organization and this mission.

Listen to my interview with Thad here: Interview with Novus CEO and IFAMA president Thad Simons

IFAMA 23rd World Forum Photo Album


ifamaAs this busy week on the agriblogging highway continues, I am leaving the last day of the American Seed Trade Association convention in the young but capable hands of our summer intern Maggie Seiler while I head to the 23rd World Forum of the International Food and Agribusiness Management Association (IFAMA) in Atlanta.

This is an event we have never covered before but it definitely sounds like it will be interesting with the theme of
“The Road to 2050: The Talent Factor – Meeting Future Global Needs of Food and Agriculture.” Speakers will include executives from Monsanto, DuPont, National FFA, the National 4-H Council, Heifer International and more.

Incoming president of IFAMA is a man we know very well – Thad Simons, President & CEO of Novus International – so we are very much looking forward to talking with him about this group and its focus on developing the talent and technologies needed to create sustainable food security solutions.

As always, I will be uploading photos and audio here on AgWired and on AgNewsWire which are available for download to use by the media. Should be some great content coming from this one!

Vaccinator Helps Pigs Drink to Health

wpx13-bivi-pump2Our two sponsors for World Pork Expo this year were both advocating the delivery of some of their animal health products to swine by injecting them into the water supply. For Novus, it was organic acids for improved gut health and for Boehringer Ingelheim it was the easy administration of oral vaccinations.

In both instances, however, it is important to make sure the proper amount of the product is added to the water supply during a certain time frame to ensure that all the pigs get the proper dosage. That’s where the Stenner Vaccinator Pump comes in and I talked with Jesse McCoy, Water Quality division manager for Ivesco Technical Services, about it.

wpx13-bivi-jesse“This pump makes oral vaccination or supplement addition easier and that’s the whole goal,” Jesse said. “The idea behind the pump was have a fixed vaccine amount and run it over the six hours that all the data shows every pig’s going to get a dose.” The pump also takes out the variables of time of day and weather allowing producers much more flexibility.

Jesse says Ivesco not only sells the pumps, they actually helped develop the unique product. “It’s been a really great collaboration between Boehringer Ingelheim‘s team, Stenner’s team and Ivesco’s team to bring it to the market,” he said, noting that they had great response to the product at the expo.

Find out more in this interview with Jesse: Interview with Ivesco's Jesse McCoy

Visit the 2013 World Pork Expo photo album.