Social Networking and Blogs #1 Online Activity

Chuck Zimmerman

This is no surprise to ZimmComm New Media but it may surprise many agrimarketers. According to a post on Nielsen Wire titled, “What Americans Do Online: Social Media And Games Dominate Activity,” social networks and blog dominate people’s web use. Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just …

Blogging, New Media, Social Networking

Do You Have A Social Media Strategy?

Chuck Zimmerman

That question is one I rarely get a yes answer to. In fact, after saying no the question I get back is “How do we create one?” or “Can you provide an example of one?” If you’re wondering about this then today’s eMarketer report is a good read. Recent research has shown that most companies don’t have a strategy or …

New Media, Social Networking

Building Social Media Following

Chuck Zimmerman

This week I’ve had the opportunity to speak to different agricultural communications groups about social media. The interest in this subject is very high. If you’re still somewhat skeptical about social media you should watch this video below. You can find statistics from the video here. Social Media Revolution 2 is a refresh of the original video with new and …

Blogging, New Media, Podcasts, Social Networking

Ethanol Tweeter Recognized for Use of Social Media

Cindy Zimmerman

The Alternative Fuel Vehicle Institute (AFVi) recognized outstanding use of social media in the alternative fuels industry as part of their 16th annual conference held this week in Las Vegas. Robert White, Director of Market Development for the Renewable Fuels Association (RFA), who tweets under the name @fuelinggood, was awarded the 24/7 Blend Award for “his leadership in industry-wide education …

New Media, RFA, Social Networking


Chuck Zimmerman

No. It has nothing to do with tattoos. The Truth About Trade & Technology now has an iPhone app. We are a nonprofit advocacy group led by American farmers – narrowly focused, issue specific – as we support free trade and agricultural biotechnology. The TATT mobile app allows you to stay on top of the latest biotech, trade and agriculture …

New Media, Technology

United Fresh Produce Association Launches UnitedFresh.TV

Chuck Zimmerman

UFPA will launch UnitedFresh.TV with a live broadcast from their Las Vegas Convention. They’ll have daily on-demand video covering their educational sessions. I’m loving how the use of live web streaming and on-demand video is gaining momentum in ag communications! The United Fresh Produce Association will launch a new online media website, www.UnitedFresh.TV, with the first live interactive webcast targeted …

Ag Group, New Media

Social Media Future

Chuck Zimmerman

So we’ve gone from wondering if social media was just a passing fad to a general acceptance of its existence and usefulness. At least most people who haven’t closed their minds to reality have. So, let’s just say your company or organization is in the acceptance mode. What’s the future hold? What do you do next? Many of you don’t …

New Media, Social Networking

On the Sheep and Goat Radio Hour at NFMS

Cindy Zimmerman

2010 National Farm Machinery Show Photo Album I happened to be in the right place at the right time to be a guest on “The Sheep and Goat Radio Hour” live with Ray Bowman from the National Farm Machinery Show on Thursday. Ray is executive director of the Kentucky Sheep and Goat Development Office and does this live internet show …

National Farm Machinery Show, New Holland, New Media

AGCO Shows How To Go Social

Chuck Zimmerman

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a …

AG CONNECT, AGCO, Audio, New Media, Social Networking, ZimmCast

Stream Live From Your iPhone

Chuck Zimmerman

Heads up farm podcasters and agribloggers. The new media game just ramped up a notch. So you’ve got your iPhone and have mastered tweeting photos right? How about streaming live audio/video from it? Now you can thanks to the new app. I’ve already tried it and it works great. It uses either your 3G signal or wifi. It also …

Equipment, New Media