Social Media at Ag HR Roundtable

Cindy Zimmerman

This edition of the ZimmCast features a couple of interviews from the 2011 Ag HR Roundtable held last week in West Lafayette, Indiana where social media in the spotlight – like it is everywhere! One of the featured speakers at the event was Eve Mayer Orsburn, CEO of Social Media Delivered, one of the largest social media optimization companies …

AgCareers, Audio, New Media, Social Networking, ZimmCast

Alltech Discussion Dinners Get Social

Chuck Zimmerman

Discussion dinners on a variety of topics were held last night at the Alltech International Symposium. I attended the Communications dinner which had a focus on social media. Pictured are our discussion moderators (l-r) Damien O’Reilly and Billy Frey. I will be sharing an interview with Billy in next week’s ZimmCast. Our dinner discussion provided an interesting insight into what …

Alltech, New Media, Social Networking

CAMA Ontario Webinar On New Media and Farmers

Chuck Zimmerman

The Ontario chapter of the Canadian Agri-Marketing Association wants to help you come to grips with the new and social media of today and how that connects to farmers. CAMA Ontario will be hosting a one-hour webinar on Wednesday, April 27, 2011 at 2:30 p.m. eastern time. “Engaging Farmers in the New Media Platform” – Join speaker Shaun Haney, owner …

AgChat, New Media, Social Networking

Measuring the Unmeasurable

Cindy Zimmerman

Measuring the effectiveness of social media really is possible – if know what you want to measure and what tools to use. At the Agricultural Relations Council annual meeting in Ft. Myers last week, we had a presentation from The Center for Public Issues Education – or simply the PIE Center – which is located at the University of Florida’s …

ARC, Audio, New Media, Twitter, ZimmCast

Current State of Podcasting

Chuck Zimmerman

Had enough of social networking? How about some information about one of those “old” new media channels – Podcasting. Here’s a recorded presentation from the Blogworld event I couldn’t attend this year. The report is titled, “The Current State of Podcasting 2010.” 2010 Presentation of Edison Research data on podcasting. Originally presented at the Blogworld Expo in Las Vegas, this …

New Media, Podcasts

Advocacy Starts With Weber Shandwick

Chuck Zimmerman

The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …

Agency, Audio, New Media, Social Networking, ZimmCast

Agri-Pulse Pledge to Expand UI Communications Program

Cindy Zimmerman

Agri-Pulse Communications is putting their money where their mouth is to help communications students at the University of Illinois (UI) get the education they need to compete in a new media world. “In today’s 24-7 news cycle, agriculture needs to have highly trained communicators who can write, broadcast, blog, tweet and utilize other types of communication tools in a way …

Education, Media, New Media

Outsourcing Social Media

Chuck Zimmerman

Hopefully the title grabbed some attention. I’ve been meaning to write a post about this for a while. But after seeing some examples this week, both good and bad, I thought it was time. So let’s get started. There is nothing wrong with outsourcing the management of your social media channels. I’m speaking directly to agribusinesses and farm groups. I’ve …

Advertising, Agency, New Media, Social Networking

New Holland Social Media Cow

Chuck Zimmerman

New Holland is going social and in this week’s program you can learn all about it from Digital Brand Engagement Specialist, Rebecca Yates. I spoke with Rebecca at the Farm Progress Show to learn about how New Holland is using social networking channels like YouTube, Facebook and Twitter. One of the components of their launch into the new media world …

Agribusiness, Audio, Farm Progress Show, New Holland, New Media, Social Networking, ZimmCast