Documentary Highlights Ranch’s Commitment to Cattle Health

Carrie Muehling Leave a Comment

A new documentary shares the commitment of a Colorado ranch family to animal health and the environment. “They’re raising their sixth generation on the ranch right now, so it’s a big legacy,” said Scott King, cattle marketing team lead for Boehringer Ingelheim. “They’re totally committed to caring for the land and the sustainability of it, and they’re very passionate about …

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‘Nicely Done, Beef’ Ads Address Misconceptions

Carrie Muehling Leave a Comment

A new series of ads from the National Cattlemen’s Beef Association (NCBA) shares facts about beef with consumers in an open, transparent and conversational way. “For the first time, we’re really getting out there and being more aggressive in defending beef, and specifically addressing some of those myths and common misconceptions when it comes to beef,” said Season Solorio, NCBA …

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Kansas Rancher Named Beef Advocate of the Year

Carrie Muehling Leave a Comment

The National Cattlemen’s Beef Association named Brandi Buzzard Frobose, a Kansas rancher, the 2019 Advocate of the Year. Early in 2019, Buzzard Frobose wrote a letter to New York Congresswoman Alexandria Ocasio-Cortez in response to the proposed Green New Deal, which contained negative connotations towards cattle and misinformation about cattle’s effects on climate change and the environment. She explained more …

AgWired Animal, Animal Agriculture, Audio, Award, Beef, Cattle Industry Conference, NCBA, NCBA Convention

CattleFax Provides Industry Outlook

Carrie Muehling Leave a Comment

Most segments of the beef industry should be profitable in 2020, according to CattleFax. “We’ve got plenty of supply to deal with, not only in beef, but also in pork and poultry supplies will be larger,” said Kevin Good, CattleFax Vice President of Industry Relations and Analysis. “Thankfully, demand is very strong domestically. We see that in beef in particular.” …

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Fake Meat Key Issue for NCBA in 2020

Carrie Muehling Leave a Comment

At the Cattle Industry Convention, the National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion about plant-based fake meat products. Nearly two-thirds of the 1,800 survey respondents believed the fake meat products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Those surveyed also showed misconceptions about key …

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Two Receive W.D. Farr Scholarships

Carrie Muehling Leave a Comment

During the 2020 Cattle Industry Convention last week, the National Cattlemen’s Foundation awarded $15,000 W.D. Farr Scholarships to graduate students Paige Stanley, University of California-Berkeley, and Jessica Sperber, University of Nebraska-Lincoln. Stanley has extensive education in animal science. At Georgia College and State University she designed, conducted and published research on E. coli O157:H7 in ground beef, earning her Bachelor’s …

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New NCBA President Follows His Mother’s Footsteps

Cindy Zimmerman Leave a Comment

Fifth-generation Florida rancher Marty Smith was elected president of the National Cattlemen’s Beef Association (NCBA) at the annual Cattle Industry Convention last week, following in the footsteps of his mother Jo Ann Smith, who served as president of the organization in 1985. The Smith family is pictured here with Jo Ann on Marty’s left. “It’s a tremendous honor to lead …

Audio, Beef, Beef Board, Beef Checkoff, Cattle Industry Conference, NCBA, NCBA Convention

Cattle Industry Welcomes EPA Adminstrator Wheeler

Cindy Zimmerman

EPA Administrator Andrew Wheeler got a warm welcome when he addressed the Board of Directors meeting for the National Cattlemen’s Beef Association (NCBA) Friday and was able to proudly list repeal of the 2015 “Waters of the United States” (WOTUS) in the accomplishments his agency has made for farmers and ranchers. “If you didn’t spontaneously applaud at that one I …

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Florida Ranch Wins Environmental Stewardship Award

Cindy Zimmerman

Blackbeard’s Ranch in Myakka, FL was named the national winner of the 2019 Environmental Stewardship Award Program this week at the 2020 Cattle Industry Convention and NCBA Trade Show, in San Antonio, TX. “My family has been in Florida for six generations,” said Blackbeard’s managing partner Jim Strickland. “We’ve always been in the cattle business, and we’ve always taken pride …

AgWired Animal, Animal Agriculture, Audio, Award, Cattle Industry Conference, Environment, Livestock, NCBA, NCBA Convention

NCBA Announces 2020 Beef Quality Assurance Award Winners

Cindy Zimmerman

Winners of the 2020 Beef Quality Assurance (BQA) Awards were announced this week during the 2020 Cattle Industry Convention in San Antonio, Texas. The awards recognize outstanding beef and dairy producers and marketers who demonstrate high-quality animal care and handling principles and express a strong desire to improve their operations through BQA. 2020 BQA Cow-Calf Award – IX Ranch in …

Audio, Beef, Beef Checkoff, Cattle Industry Conference, NCBA, NCBA Convention