Sally says MustangRED works with a network of industry professionals to provide full service communications services. Sally has been in the business for a long time and really understands a wide variety of types of agricultural businesses, including government relations work. So, if you’re in need, give Sally a call!

We talked with Eric Spell, president of AgCareers.com, at the recent National Agri-Marketing Association annual convention, where the company was actually born 12 years ago as a student presentation by the University of Florida. (Go Gators!)

“It is an exciting time to be in agriculture,” Eric says. “Through the first quarter of 2012 compared to 2011, we’ve seen a 17% increase in the number of jobs, which is great.”

Eric says one of the biggest growth areas in agricultural jobs is in precision. “It’s everything from aerospace to people who can service the equipment within the dealerships,” he said.

The tenth annual AgCareers.com Ag HR Roundtable is coming up August 7-9 on the campus of Tyson Foods in Springdale, Arkansas, which Eric says will also include their sister company, CareersInFood.com. “The speaker lineup will be the best yet and it will be a great celebration,” he says of the educational and networking event. Last year’s conference was attended by a record of nearly 200 participants and they expect this year’s conference to be even bigger. “The first one that we had, I think we had 87 attendees.”

Attendance is limited to 220 and Eric told us at NAMA when registration had just opened that they already had 30 registered – so if you want to be there, it would be good to register as soon as possible. It’s well worth it for agricultural HR people and anyone involved in food or agriculture education. Find out more on the conference website.

Listen to my interview with Eric here: Eric Spell Interview

I asked Walter what he wanted these agrimarketing professionals to take away from his presentation. He says the main message is, “I don’t want them to go back home and be the same professional when they left.” He says his background as a professional athlete taught him to get bigger, stronger and faster. He’s applied that same strategy to his post athletic career and suggests the same for NAMA members.

You can listen to my interview with Walter here: Walter Bond Interview

2012 Agri-Marketing Conference Photo Album

I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. Let’s get started in show order with Peter Sheahan. Peter talked about “Making it Happen: How To Turn Good Ideas Into Great Results.” Peter talks about how you take good ideas and then execute. It’s in the execution that you take those ideas and innovate!

Next we’ll move along to Ross Shafer who spoke on “Are You Still Relevant?” Of course we’d all like to think we’re relevant. One of the first things Ross says that sticks with me is the idea of “quit going to ag meetings.” He highly suggests going to meetings for other industries. He says that you’ll hear ideas in those meetings you’ll never hear in an ag meeting. That might be just what you need to stay relevant!

And finally we’ll visit with Scott McClure, Brighton Agency, who was our Vice Chair of this year’s NAMA Conference Planning Committee. Scott says the success of this year’s Conference is a combination of the enthusiasm in our industry and the coming together of one of the largest gatherings of people we’ve had in a decade. Scott also says he worked on a great planning committee this year and gives them the credit for coming up with a really good program that included speakers like Peter and Ross.

Listen to this week’s ZimmCast here: 2012 Agri-Marketing Conference Program

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team competition much this year so somebody needs to help me out and add a comment about what their product was. Sorry, I just did not get notes of that. However, I did capture the winners on video. Think they’re excited?

The other winners included:

2nd place – University of Minnesota,

3rd place – Kansas State University,

4th place – University of Wisconsin-Madison,

5th place – Arizona State University,

6th place – University of Illinois-Urbana/Champaign.

2012 Agri-Marketing Conference Photo Album

In case you didn’t make it to Chef Ray’s breakfast you can still learn a little etiquette from him.

2012 Agri-Marketing Conference Photo Album

You can listen to my interview with Beth here: Beth Burgy Interview

2012 Agri-Marketing Conference Photo Album

Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity!

It’s also interesting to search the hashtag to see what you can find there.

2012 Agri-Marketing Conference Photo Album

Up first is Best of Show – Advertising

Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller

Audience: Youth and school children in urban and rural areas of South Dakota.

Next up is Best of Show – Public Relations

Client: Case IH, Racine, WI – Julie Rudnick

Audience: Farm owners/operators, farm managers, used equipment purchasers and part-time farmers.

Congratulations to all the Best of NAMA award winners. You can find the complete list in the current issue of AgriMarketing Magazine.

2012 Agri-Marketing Conference Photo Album

You can listen to Greg’s remarks after receiving his award here: Greg Guse Award Remarks

2012 Agri-Marketing Conference Photo Album

You can listen to John’s remarks after receiving his award here: John Becherer Award Remarks

2012 Agri-Marketing Conference Photo Album

But just to show that we do do get our pictures taken together we took pictures of each of us at the same time during the Brownfield Party. So there.

By the way, we’ve added all the photos we’re going to in the online photo album. Hope you enjoy them.

2012 Agri-Marketing Conference Photo Album

You may also be able to figure out who some other people are in the video performance I recorded at Thursday night’s Howl at the Moon event. There are also some photos in our online photo album since it has finally been updated.

2012 Agri-Marketing Conference Photo Album

Now, getting back to the Sheraton and their internet access. After realizing the hotel lobby wireless was about the same quality as rural dialup I tried my hotel room wireless (which I am not being charged for at this point). It worked even worse and the in-room ethernet port did not work at all. So after talking more than once with hotel customer service we had an ethernet cable dropped off that actually had broken connectors on the ends! Not sure why they dropped it off. However, on a follow up phone call I was assured that a technician would show up. He never did even though I waited an extra almost half hour for him. So, being the social guy I am I posted about this on the Sheraton corporate Facebook page. Here’s the exchange:

Chuck Zimmerman
Guest room wireless not worth paying for at Crown Plaza in KC, MO. Only getting .47Mbps down, .21Mbps up right now. Ethernet cable connection doesn’t work at all. Already had one tech look at it. Terrible. Lobby wireless almost non existent too.
20 hours ago · Like

Sheraton Hotels & Resorts Hello Chuck,
Can you please clarify which hotel you are staying at. We have The Sheraton Suites Country Club Plaza, Sheraton Kansas City Hotel at Crown Center and The Westin Kansas City at Crown Center. Once we have this information we will contact the hotel to further address.
Thank you
20 hours ago · Like

Chuck Zimmerman
The Sheraton KC, MO Crown Center. Used to be a Hyatt. Last time I called customer service he promised a technician within 30 minutes. After 45 min I had to leave. No one showed up. Earlier in the day a technician dropped off an Ethernet cable with broken end connectors. It didn’t work. We’ve tried on both PC and Mac.
17 hours ago via mobile · Like

Sheraton Hotels & Resorts
Thank you for this information. A manager will be reaching out to you to further assist. If you would like to discuss this matter further with us please feel free to email us at smassistance@starwoodhotels.com.
16 hours ago · Like

So, at this point it has been 16 hours since that last written promise of contact. Nothing. I at first thought that this was cool. They were responding on a corporate level even though local management wasn’t doing a good job. However, a social media response is not worth much if there is no follow through. It makes for a good lesson in how a company can use social media, or should I say, not use it correctly?

Post Update:

Here’s the rest of the FB thread to this point. And, no, no one left me a message on my room vm. That’s not true.

Chuck Zimmerman No one reached out to me at this point. Never had this kind of service at this hotel. I’m guessing your takeover and management changes are still a work in progress. Oh well. Thanks anyway.
Yesterday at 8:49am · Like

Sheraton Hotels & Resorts Hello Chuck Zimmerman, We understand a manager left a voice mail for you in your guest room yesterday. If you have already checked out and are unable to speak to a manager, please email us at the above address so we can have someone follow up with you directly.
Yesterday at 10:40am · Like

Agri-Marketing Conference Twitter hashtag – #NAMA12.

2012 Agri-Marketing Conference Photo Album

The internet access in the Sheraton is horrendously slow in all forms, including lobby or paid in the room and I have not had much luck with either my AT&T hotspot or Verizon one either. A new batch of photos is uploading from today. Maybe they’ll all be there by tomorrow morning. One can only hope.

Remember to use the conference hashtag in your tweets – #NAMA12.

2012 Agri-Marketing Conference Photo Album

It’s time now for NAMA leaders to freshen up before meeting the students who are all here getting started on their marketing competition. I’ve already seen a number of good friends and NAMA colleagues and can’t wait for the rest of the NAMA games to begin!

Remember to use the conference hashtag in your tweets – #NAMA12.

We’ll be collecting photos to the 2012 Agri-Marketing Conference here: 2012 Agri-Marketing Conference Photo Album

Our AgWired app, sponsored by Raven Industries, is almost two years old now – available for both iPhone and Android users – yet we continue to get new downloads every day and people tell us they use it all the time. It’s a handy way to check the latest posts on all of our websites with just a few clicks. Even those folks who have Blackberries or some other type of phone often download the app to use on their iPad or iPod Touch.

So, in honor of our app, our giveaway this year is the cool “Digi-Clean” handy wipe for all types of screens – from cell phones to cameras to iPads and laptops. What is really cool about this tiny little screen cleaner is that it sticks to your device, then unsticks when you want to use it and re-sticks again! They come in several sizes from REALLY tiny to almost 3.5″ wide, but we went for the tablet size that is still small enough for the phone, but big enough to be used on a good sized laptop screen.

So come on by booth #412 this week at the NAMA conference in Kansas City and get yours. Chuck is already there for NAMA business stuff, but I will be heading that way tomorrow with our youngest lovely daughter Caitlin to help us out this year.

We’ll be “appy” to see you there!

Here’s a little info about Ray:

I’m Ray. Work? Not really into it. But, I do own the Kaiser Roll Diner. And, I’m the resident chef @ the 2012 NAMA Pancake Breakfast..after the AFTER party (Brownfield’s shindig). Midnight. 4/19. Be there. Don’t make me come after you.

Cindy and I will be getting a helping hand from daughter Caitlin and we’ll have some helpful items for you to pick up just for stopping by and saying hello. Our sales manager, Dave Larson, will also be on location with us during the day on Thursday so we hope you’ll get a chance to visit with him too.

Connection Point Hours

WEDNESDAY, APRIL 18
6:00-7:30 p.m. – Best of NAMA Celebration Reception

Thursday, April 19
12:30-2:00 p.m.-Trade Show Luncheon
12:00-1:30 p.m.-Student Mentor Luncheon
3:00-4:00 p.m. – Break
5:00-7:00 p.m. – Trade Show Closing/ABEF Silent Auction

I’ll be the Brownfield photographer again this year so get ready for some great party shots. I mean pictures. Of course.

Cindy and I have our Brownfield party SOLO cups ready to be filled already. Can we use them and then bring them to the party and re-use them? I think so and I’m pretty sure it has already been done!

Just a reminder: The Brownfield NAMA party is for Professional members by invite only. So student NAMA members, keep that in mind and I hope you have a wonderful time in KC, MO. We’re sure looking forward to it.

Please go to the following URL to renew your membership in the ABEF Century Club. Visit http://www.nama.org/abef/centuryclub/signup.htm.

Listen to Peter Sheahan give you a preview of what you’ll find. You might want to be there just to hear his accent!

Beth made a point of saying that this combined event with AAEA is due to NAMA efforts to reach out and work with other industry organizations. This is part of the new strategic plan that we’re trying to implement starting this year. I am serving on the NAMA Exec Committee and was glad to see this collaboration come about.

2012 Commodity Classic Photo Album

2012 Agribusiness Leader of the Year

The National Agri-Marketing Association (NAMA) has named John Becherer, CEO of the United Soybean Board, as the 2012 Agribusiness Leader of the Year. This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2012 Agri-Marketing Conference, “Acres of Innovation,” April 19, 2012, in Kansas City, Missouri.

For nearly 18 years, John Becherer has guided the Board of more than 60 volunteer U.S. soybean farmer-directors through times of growth and change as it evolved from its inception in 1991 to 2011, when the Board marked its 20th anniversary. Soybeans have seen a 140% increase in global demand for the two decades of USB’s existence and Becherer helped build this growth at a pace that has outperformed global demand for any other major U.S. row crop. For example, soybean prices set an all-time record in 2008 and have remained strong ever since, despite the downturn in some of the other U.S. agricultural sectors and the general global economy.

2012 NAMA Marketer of the Year

Greg Guse, President, Paulsen Marketing, has been named the 2012 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2012 Agri-Marketing Conference, “Acres of Innovation” on Thursday, April 19 at 11:00 a.m. in Kansas City, Missouri and is sponsored by Agri Marketing magazine.

Beginning in 2009, Guse’s leadership steered Paulsen to move beyond traditional agency roles to create a consistent ag marketing research program. The result is a number of thought papers and articles released to the industry including: interviews with producers, research in farm communities and outreach to ag companies. These papers generate significant discussion within the industry including numerous requests to present research findings to industry associations, clients and more.

I visited with them briefly before the session to get each of their thoughts on this subject and I think you’ll be interested to hear what they think about the importance of social networks like Twitter and Facebook. Agribusinesses will be interested to note the importance of using these channels to communicate with their farmer customers today!

Get more perspective on producer use of new communications technology in my interview with the panel here: Interview with NAMA Producer Panel

2012 Cattle Industry Convention Photo Album

Guest speaking to the Florida NAMA chapter was Hugh Whaley, USFRA. As I understad it there were nearly 50 in attendance. That’s a fantastic turnout. It’s great to see this chapter that I was once a founding member of doing well!

Last week I met Florida Chapter President Lyn Cacella, Farm Credit. We spoke about the Agri-Marketing Conference coming to Jacksonville, FL in 2014 and the chapter is already working on some ideas for us during our time in the sunshine state. Listen in on my conversation with Lyn and learn more about how Florida NAMA is doing: Lyn Cacella Interview

If your chapter has an event please send along a photo to share here on AgWired and let us know how it’s going. We’d like to feature you.

After the committee meeting today I visited with NAMA President, Beth Burgy, Broadhead. We talked about the conference being in Florida in 2014 and the work that the executive committee is doing. This was my first meeting as a member of the committee and we cranked out a lot of work the last two days.

Listen in to my interview with Beth and learn more about what’s going on with NAMA: Interview With Beth Burgy

The committee will be meeting again tomorrow before finishing up and heading home. I’m really glad to have the opportunity to assist the organization that has meant so much to my career and looking forward to this year’s conference in April. Hope you’ve got it on your calendar!

Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to find out how farmers are making those decisions. The study verifies some of the logical assumptions you might make like how important the input is from older farm family members. They conducted fourteen interviews with farm families throughout the midwest.

Sara says one of the most fascinating thing that came out of their study is that there is a lot of brand assimilation in farm families and there are several reasons for that including, familiarity, consistency, integration and relationships. Basically, it’s influence that comes down through the generations. For agrimarketers, this offers some challenges to break through that influence. She says that decisions are being made throughout the year now without the traditional seasonality that we used to have.

You can listen to my interview with Sara and Heather to learn more about the study here: Paulsen Thought Paper

2011 NAMA Trends in Agriculture Photo Album