The Alltech FEI World Equestrian Games is picking up more sponsors and the latest is MFA Incorporated in Missouri. The announcement was made this evening at the Missouri Equine Council Annual Celebration at the Boone County Fairgrounds.
On hand for the presentation were Alltech’s Tyler Bramble (r) and Dr. Alan Wessler, MFA Inc. MFA is an official animal health and nutrition partner for the games. They join more than 60 other organizations who have also partnered with Alltech for this first time competition in the United States. The games will be held in Kentucky from Sept. 25 to October 10.
I talked to both Tyler and Alan about their partnership and what it means to each company this evening.
You can listen to or download my interview with Tyler here: alltech-mfa-bramble.mp3 mp3 file
You can listen to or download my interview with Alan here: alltech-mfa-wessler.mp3 mp3 file
Missouri is the first state to apply for a Quality Systems Assessment (QSA) program and MFA Incorporated’s Healthtrack program allows a producer to participate. To let them know MFA sent out a Talking News Release.
The Missouri Department of Agriculture (MDA) is currently developing a Quality Systems Assessment (QSA) program that will allow producers to sell source and age verified cattle with third party verification through branded programs such as MFA’s HealthTrack Program, according to Mike John, Director of Beef Marketing for MFA, Incorporated.
“The QSA program is a tool that USDA has provided to the industry to comply with the beef export verification program. And this particular QSA will involve source and age of feeder cattle. So the system that is in place has to be designed such that it gives USDA confidence in proclaiming that they guarantee that the animals are so source and age verified.”
Download Full Release
Here’s the latest from MFA INCORPORATED. They’re a Talking News Release client by the way and when you download the full release you’ll see what I mean.
MFA INCORPORATED’S
“HEALTH TRACK” PROGRAM
GIVES PRODUCERS INSIDE
TRACK FOR ANIMAL ID
(Columbia, MO, March 30, 2005) A beef marketing program originally developed by Missouri-based MFA Incorporated to give cattle producers a competitive edge in the marketplace could also give them an edge when it comes to a national animal identification program.
Use this link for the full release: MFA Health Track
For more information contact Chuck Lay