We had a great going-away party for Steve Taylor today in Columbia, MO. Stevie “Wonder” is going off into the sunset to Moscow, ID. He’s leaving behind the Beef Babes, current and future.
Aren’t they cute? The Missouri Beef Industry Council office was all decorated. We had a bluegrass band, hamburgers and cake. Good luck with the move Steve and great job Beef Babes.
Missouri Beef Industry Council Executive Director Steve Taylor, one of our favorite “cowboys,” just gave us the news that he will soon be riding off into the sunset. He’s heading west to become the CEO of the Appaloosa Horse Club in Moscow, Idaho. Steve has been ED of the MBIC for 19 years so he thinks it’s time to giddy-up and move on. He’s been a horse lover since he was a youngster so he is excited about his new job. He will be sticking around until the end of July and says they expect to have an announcement about his replacement soon.
I just had to post this because of the picture. We just sent out a Talking News Release for long time client, the Missouri Beef Industry Council on the steak sundae. It had me fooled when I first looked at it. I was wondering how beef would go with ice cream. But read on:
April is the “Month of the Young Child” and anyone who has children knows how difficult it can be to get them to eat nutritious foods. To make it a little easier, the Missouri Beef Industry Council (MBIC) offers a fun idea for even the pickiest eaters – the Steak Sundae. According to MBIC marketing director Dawn Thurnau, the treat can be made by alternating layers of mashed potatoes and chunks of steak with warm barbeque sauce or gravy in a sundae dish.
“Then on the top you put your chunks of steak with another little dollop of mashed potatoes and then a cherry tomato on the very top with some green onions. So it looks just like a chocolate sundae, but tastes like an open-face roast beef sandwich,” said Thurnau
Listen to Dawn here: 
Dawn (MP3)
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The Missouri Beef Industry Council’s weekly MBIC Report this week is with Marketing Director Dawn Thurnau who talks about sweepstakes contests for beef lovers that are being promoted in national magazines in addition to regular beef advertising.
You can listen to this week’s MBIC Report here: 
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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The Missouri Beef Industry Council’s weekly MBIC Report this week is with Executive Director Steve Taylor. Steve talks about their presence this weekend at the Missouri Veterinary Medical Association annual meeting in Branson and how veterinarians are partners in the beef industry’s long range plan to increase profitability by assuring a high quality product.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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The Missouri Beef Industry Council’s weekly MBIC Report this week is with David Dick who is the chairman. David provides a preview of the upcoming Cattle Industry Convention and NCBA Trade Show. I’ll be blogging the conference right here and on a new blog that will be announced soon!
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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The Missouri Beef Industry Council’s weekly MBIC Report this week is with Consumer Information Director Alane Lidolf who talks about the upcoming Show-Me Shape Up Program. MBIC is helping to sponsor the shape up program which begins next week. People can sign up for the challenge at http://www.smsg.org/showmeshapeup/.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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It’s the Missouri Beef Industry Council’s newest website project and it’s a blog. It’s MOBeef Update and was the subject of an MBIC Report recently.
I got to conduct a training session with the staff today. Besides Steve Taylor, the executive director, Dawn and Alane can now post their own information. I’m sure we’ll start seeing their content as they become comfortable and find their voice.
It’ll be interesting to see how the board likes the new communications vehicle. I’m planning on giving them a presentation at their next meeting and show them how to subscribe if they aren’t by then.
The Missouri Beef Industry Council’s weekly MBIC Report this week is with director of marketing, Dawn Thurnau. Dawn reviews the marketing activities of the organization for the year, including youth, restaurants and grocery stores.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
Podcast: Play in new window | Download
Just in time for the holidays we’ve got a news release from the Missouri Beef Industry Council that’s sure to get you drooling. The picture is a Salt Crusted Beef Ribey Roast. You can find the recipe on their website.
Like the rare Who-Roast Beast in “How the Grinch Stole Christmas,” roast beef is a big part of the Christmas dinner celebration for Americans. Most of the year sales of beef rib and loin roasts average about four million pounds a month. But, in just the week before Christmas, sales are triple that monthly average, at about 12 million pounds.
Missouri Beef Industry Council Executive Director Steve Taylor says the surprising findings were revealed in a 2004 retail market survey done for the Cattlemen’s Beef Board by Freshlook Marketing. “I was totally shocked to find out that about a third of all the rib and ribeye roasts that people buy during the whole year are purchased during that one week, right before Christmas.” (Full Release)
You can also check out a great holiday recipe on their site for Beef Tenderloin With Easy Cranberry Balsamic Sauce. I’m going to try this one.
The Missouri Beef Industry Council’s weekly MBIC Report this week is with executive director, Steve Taylor.
After interviewing Steve for this week’s MBIC Report I went out and bought a roast to cook for Christmas. Steve quotes some interesting information about how many rib roasts are purchased for this holiday.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
Podcast: Play in new window | Download
The Missouri Beef Industry Council’s weekly MBIC Report this week is with executive director, Steve Taylor.
MBIC is blogging with MOBeef Update! In our interview Steve describes why he’s chosen to use this tool as a new way to communicate with cattle producers who want to keep up to date on the activities of the organization.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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With today’s announcement about the opening up of the Japanese market to U. S. beef the Missouri Beef Industry Council wanted to make sure the word got out about what it means on the local level with this release.
MISSOURI BEEF PRODUCERS STAND TO BENEFIT FROM
REOPENING OF JAPANESE MARKET
Columbia, MO (AgNewsWire) News that Japan is reopening its market for U.S. beef products is good for Missouri beef producers, according to Missouri Beef Industry Council Executive Director Steve Taylor. “With the full export market available to us, there’s an additional 50 to 75 dollars per head added to the value of a carcass, so that translates back to Missouri producers. It does put money on to the value of the cattle that they sell here.” (Full Release)
This is a Talking News Release so you can download the full release which contains the audio links if you want to listen.
The Missouri Beef Industry Council’s weekly MBIC Report this week is with Missouri Beef Council board member John Kleiboeker of California, MO. John talks about the beef industry’s nutrition advertising campaign that will soon be appearing in magazines like Parents, Good Housekeeping, Bon Appetit, Weight Watchers, Shape and Men’s Health.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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The Missouri Beef Industry Council is involved with two different organizations this week in trying to communicate with consumers. Alane Lidolph, Director of Consumer Information, explains what she’s doing with the Miss Missouri USA Contest and the Missouri Coordinated School Health Coalition Conference. She’s also got a beef-related holiday gift idea.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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Although the Beef Checkoff has strong producer approval there is still some confusion about who actually controls it. Missouri Beef Industry Council, executive director, Steve Taylor, explains in this week’s MBIC Report.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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Three newly elected board members for the Missouri Beef Industry Council recently attended their first board meeting. This week we hear from Jay Stahl, region 4, in Southwest Missouri, who is from Lamar.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.
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Three newly elected board members for the Missouri Beef Industry Council recently attended their first board meeting. This week we hear from Jim Freeman, region 3 in Southeast Missouri, who is from Salem.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the newly designed MBIC website.
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Each of the next three weeks on the MBIC Report we’ll be featuring the 3 new board members starting with David “Blue” Geier of Region Two, northeast Missouri, who is from California.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the newly designed MBIC website.
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St. Louis was the location for the unveiling of the new “Healthy Beef Cookbook” at the annual meeting of the American Dietetics Association. This week’s MBIC report from the Missouri Beef Industy Council is with consumer information director Alane Lidolf, who talks about the new cookbook, how it was developed and how it benefits the beef industry.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link in our sidebar or on the newly designed MBIC website.
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