Get Your MBA and Promote Beef Today

Jamie Johansen

The Missouri Cattlemen’s Convention kicked off the morning with the popular Cattlemen’s College. NCBA’s Executive Director of Communications, Daren Williams, presented to the group on defending animal agriculture. We seem to always be fighting an up hill battle in the agriculture industry, so defending our passion and livelihood is vitally important. Beef has recently been under the spotlight and it …

Audio, Beef, Education, Livestock, MBIC

Missouri Rancher New Farm Bureau YF&R Chair

Cindy Zimmerman

The new chairman of the American Farm Bureau Federation Young Farmers & Ranchers (YF&R) committee is a 4th generation cattle producer from Southwest Missouri who is enthusiastic and optimistic about the future of agriculture for his generation and those to come. “I want nothing more than for my children to be the fifth generation on the same property that my …

AFBF, Audio, Beef, MBIC

Missouri Ag Helps Tornado Victims

Cindy Zimmerman

Like so many others in this state, Missouri farmers, ranchers and agribusinesses are doing what they can to help the victims of the tornado in Joplin. In less than 24 hours yesterday, the Missouri Department of Agriculture collected more than $19,000 in donations for relief efforts. Staff members from the Missouri Department of Agriculture spearheaded a donation drive for the …

Ag Group, Audio, MBIC, MBIC Report

Missouri Beef Industry Council Board Meets

Chuck Zimmerman

It’s hard to believe that we’ve been doing work for the Missouri Beef Industry Council for over 6 years. MBIC was the first ZimmComm client and we’re proud to still be working with them and can’t say how much we appreciate their confidence and support. Today the MBIC was doing what all state Checkoff organizations are doing and that’s working …

Ag Group, Beef, MBIC

MO Commodity Groups Step Up To Plate

Chuck Zimmerman

Actually St. Louis Cardinals left-fielder, Matt Holliday, is “Stepping Up To The Plate.” A coalition of Missouri agriculture organizations has launched a summer education campaign with the St. Louis Cardinals. Themed “Stepping Up to the Plate,” the goal of this initiative is to increase consumer understanding of how today’s farmers are using the latest technology to provide safe, affordable, nutritious …

Ag Group, Audio, Beef, Corn, Dairy, General, MBIC, Pork, Poultry, Soybean

A Tour of “Hard Work U”

Cindy Zimmerman

There is a rare treasure nestled in the heart of the Ozarks in Southern Missouri – a college that offers students a degree in hard work. I’ve lived in Missouri for 18 years but never knew about the College of the Ozarks until this week when I joined the Missouri Beef Industry Council (MBIC) for a luncheon and tour at …

Audio, Beef, Education, Food, MBIC, Video

Missouri Thanks Farmers and Ranchers

Cindy Zimmerman

Today is officially Thank a Farmer day in Missouri. Missouri Director of Agriculture Dr. Jon Hagler (right) visited Forck Farms near Jefferson City to present the official proclamation to Kelly Forck, a diversified crop and livestock producer who is president of the Missouri Soybean Association. “It’s an appropriate tribute to the farmers and ranchers across Missouri and across this country …

Audio, Beef, Farming, MBIC, Soybean

Ag Students Key to Correcting Food Critics on Campus

Cindy Zimmerman

College students with agriculture backgrounds are finding the need to defend modern agriculture and correct misinformation about food production that is being worked into class curriculums. Some classes are now requiring students to read books like “Omnivore’s Dilemma,” watch movies like “Food, Inc.” and see presentations by critics of modern agriculture like Michael Pollan. Sarah Downing, a junior at the …

Audio, Beef, Livestock, MBIC

New Media Opportunities for Beef Industry

Cindy Zimmerman

Kendal Frazier with the National Cattlemen’s Beef Association is on the road this year meeting with beef cattle organizations around the country to help them take an objective look at the challenges and opportunities facing their industry. Last week, Kendal spent a day with the board members and staff of the Missouri Beef Industry Council (MBIC). Not surprisingly, the top …

Audio, Beef, MBIC, NCBA

Lunching and Learning About Beef

Cindy Zimmerman

Yesterday I had lunch with 5000 head of cattle – and about 60 people. It was the season kick-off of Missouri’s Lunch and Learn program, a summer series sponsored by all the ag groups in the state where they invite local community leaders to visit agricultural operations. The first event for this summer was held at Circle A Ranch in …

Beef, Farming, Food, General, Livestock, MBIC