This week’s MBIC report from the Missouri Beef Industy Council focuses on some of the food safety research being funded by Missouri beef producer checkoff dollars. Cindy interviews Azlin Mustapha, a food science professor at the University of Missouri.
You can listen to this week’s MBIC Report here: 
The MBIC Report is an AgWired podcast which you can subscribe to using the link in our sidebar or on the newly designed MBIC website.
Podcast: Play in new window | Download
Many Americans are working together to help hurricane evacuees and that certainly holds true of people in agriculture as you can see in my last post. The Missouri Beef Industry Council has made a donation of $5,000 through the National Cattlemen’s Beef Association for a program to send beef products with a long shelf life to aid the people in need. This program was initiated by Heartland Farm Foods (Montgomery City, MO) CEO, Mark Uthlaut. In this week’s MBIC Report, Mark discusses how the program came together and the unique canned beef product his company has made available.
You can listen to this week’s MBIC Report here:
The MBIC Report is an AgWired podcast which you can subscribe to using the link in our sidebar or on the newly designed MBIC website.
Podcast: Play in new window | Download
As I just mentioned in my last post about CornTalk, you podcast subscribers to the MBIC Report should have received it earlier this week. But now it’s also posted for those of you who just like to click and listen.
The MBIC Report is a weekly interview program from the Missouri Beef Industry Council. This week interview Alane Lidolph, director of consumer information about the what she does to get the word out about September being Food Safety Month. Of course if you’ve been following along you will already know that one way is to send out a talking news release!
You can listen to this week’s MBIC Report here:
The MBIC Report is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.
School’s back in session so it’s time to think nutrition for children. In this week’s MBIC Report, Alane Lidolph, director of consumer information for the Missouri Beef Industry Council, talks about the ABC’s of back to school nutrition.
You can listen to the MBIC Report with Alane here:
The MBIC Report is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.
In this week’s Missouri Beef Industry Council report we talk about child nutrition programs funded with beef checkoff dollars. Cindy interviews Dean Carroll of Clarence, MO, who just recently attended his last official meeting as an MBIC board member after serving for six years.
You can listen to the MBIC Report here
The MBIC Report is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
The beef checkoff funds research in addition to promotional projects. In this week’s MBIC Report from the Missouri Beef Industry Council, Cindy interviews Bob Weaber, University of Missouri Extension, about some of the projects being funded by checkoff dollars.
You can listen to the MBIC Report here
The MBIC Report is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
It’s state fair time in Missouri and in this week’s Missouri Beef Industry Council Report, we learn about what the organization is doing to promote beef in Sedalia, MO. Cindy interviews MBIC marketing director, Dawn Thurnau.
You can listen to the MBIC Report here
The MBIC Report is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
In this week’s Missouri Beef Industry Council Report, chairman David Dick of Sedalia talks about consumer confidence and producer attitudes, two recent surveys released by the beef industry. You can see the surveys using these links: Consumer Confidence & Producer Attitudes
You can listen to the MBIC Report here
The MBIC Report is a weekly podcast on AgWired which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
It’s time for the cattle industry leadership to gather in Denver for the annual Cattle Industry Summer Conference. Missouri is well represented and in this week’s MBIC Report, at-large board member for the Missouri Beef Industry Council, Jon Kleiboeker talks about the conference and how cattle producers are involved, including his joint nutrition & health committee work.
You can listen to the MBIC Report here
The MBIC Report is a weekly podcast of AgWired. You can use the link in our sidebar to subscribe.
Podcast: Play in new window | Download
The Missouri Beef Industry Council has a new director of consumer information. Her name is Alane Lidolph. She just started last week and is interviewed in this week’s MBIC Report.
You can listen to our interview with Alane here
The MBIC Report is a weekly AgWired podcast. You can subscribe using the link in our sidebar.
Podcast: Play in new window | Download
In this week’s MBIC Report, executive director Steve Taylor, discusses changes being made in the organization’s website to make it more user friendly and to add to the amount of content available.
You can listen to the MBIC Report here
The MBIC Report is a weekly podcast of AgWired which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
How well do you understand the Beef Checkoff? In the wake of the recent Supreme Court decision to allow the Checkoff to continue it’s a good time to make sure we understand how the Checkoff works. Missouri Beef Industry Council executive director Steve Taylor clears up some common misconceptions he still finds with producers about the Checkoff in this week’s MBIC Report.
You can listen to the MBIC Report here
The MBIC Report is a weekly podcast on AgWired which you can subscribe to using the link in our sidebar.
Podcast: Play in new window | Download
At the end of last week the big news was the BSE announcement by USDA. As big as that news was it’s not something for the public to be alarmed about and that’s the word you can hear in this week’s Missouri Beef Industry Council Report from executive director Steve Taylor. Steve also talks about the upcoming July 4th opportunity to grill beef with your family and friends!
You can listen to the MBIC Report here
You can always subscribe to the podcast version of this report by using the file located in our sidebar.
Podcast: Play in new window | Download
As already posted here on AgWired, the Cattlemen’s Beef Board operating committee has recommended a new budget so that’s what this week’s MBIC Report is all about. In the report, Missouri Beef Industry Council chairman, David Dick, talks about the new budget. David serves on the CBB operating committee that created the recommended budget.
You can listen to this week’s MBIC Report here
The MBIC Report is also available in podcast form by subscribing to the link in our sidebar.
Podcast: Play in new window | Download
In this week’s Missouri Beef Industry Council Report I interview Dawn Thurnau, MBIC director of marketing who provides numerous tips for Daddy Day and a great idea to top off a grilled steak on his day. I’m going to make sure this is done in the Zimmerman household!
You can learn a little more about Father’s Day here. Like, did you know that the first Father’s Day was celebrated June 19, 1910. There’s more interesting information about the day on this site.
You can listen to the MBIC Report here
You can also always subscribe to the MBIC Report podcast using the link in our sidebar.
Podcast: Play in new window | Download
Missouri’s cattle producers are urged to take part in elections for representatives to the Missouri Beef Industry Council. That’s the message in this week’s MBIC Report in which Cindy interviews executive director Steve Taylor.
You can listen to the MBIC Report now
You can also subscribe to the MBIC Report podcast using the link which is always in our “Interviews” sidebar.
Podcast: Play in new window | Download
In this week’s Missouri Beef Industry Council Report (MBIC), now that the question of the future of the national checkoff has been answered, committees can forge ahead with important promotion programs. MBIC Region 2 board member Dean Carroll from Clarence, MO talks about programs to reach young people.
The MBIC Report is an AgriMarketing Pros podcast which you can subscribe to in the “Interviews” sidebar.
Podcast: Play in new window | Download
As I posted earlier, the U. S. Supreme Court decided today to continue the Beef Checkoff. Therefore it was time for a special edition of the Missouri Beef Industry Council Report. I spoke to MBIC Chairman David Dick of Sedalia, MO. David also serves on the Cattlemen’s Beef Board operating committee at the national level.
The MBIC Report is an AgriMarketing Pros podcast which you can subscribe to in the “Interviews” sidebar.
Podcast: Play in new window | Download
The latest Talking News Release from the Missouri Beef Industry Council focuses on that essential part of summer loved by those of us who love the smell of smoke. In fact, I just finished a supper with the family that was cooked over hot coals. Later this week, I’ll be smoking a brisket for an end of the week meal!
MEMORIAL DAY
KICKS OFF SUMMER
GRILLING SEASON
(Columbia, MO) Summertime is upon us and that means it’s time to fire up the backyard grill for hamburgers and steaks.
Missouri Beef Industry Council Marketing Director Dawn Thurnau (turn-HOUR) says the end of May marks the beginning of beef grilling season.
“Memorial Day is actually the biggest beef buying day of the year. Lots of people are in their backyards grilling with their family and friends.” (:07) ( mbic-summergrill-thurnau-cut1)
Beef checkoff funded advertising has already started to generate excitement for the summer grilling season with a new campaign that started the beginning of May that stresses the enjoyment of beef on the grill.
The campaign is expected to reach 94 percent of the beef industry’s target audience with messages like the “Why Man Invented Fire” print ad featuring a strip steak over a camp fire.
You can download the complete release here: Summer Grilling
For more information contact Dawn Thurnau.
In this week’s MBIC Report Cindy Zimmerman interviews Dawn Thurnau about grilling beef this season. Of course with the weather the way it is you could say the season is upon us!
You can listen to the report here: MBIC Report
The most recent MBIC Report is always available in our “Audio Programming” sidebar. It’s set up as a podcast too, so you can subscribe to it. For more information on how, look at our FAQ’s page.
Podcast: Play in new window | Download