AgWired

News From the world of Agribusiness
03.22.2010
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  • Leica Geosystems Announces mojo3D

    Leica Mojo3DLeica Geosystems is represented here at Commodity Classic by Harlan Little, North American Business Manager. He showed me information that has just been released about their new mojo3D which puts mapping and guidance in a “new perspective.”

    Designed to help growers get the job done more quickly and efficiently, the system combines a unique, three-dimensional user interface with rugged, water-resistant metal hardware built to withstand tough rural conditions.

    With a large 7” touch-screen display and high-quality three-dimensional graphics, the Leica mojo3D has been built for ease of use. It has an intuitive, icon-based menu structure and setup wizards to minimize the time it takes to set the controls and get on with the task at hand. Users can change settings quickly and easily by tapping the relevant icon, without having to navigate away from the main guidance screen.

    Harlan LittleUsers can customize the Leica mojo3D to meet individual requirements, with a range of option packs available, including terrain-compensated electric auto-steer via the Leica QuickSteer motor and Leica TWIST terrain compensation unit. Single section or multi-section control to reduce overlap and misses in spraying, spreading and planting applications is also available. Additionally, users have the option to upgrade auto-steer accuracy to 2cm RTK positioning with the Leica mojoRTK.

    The Leica mojo3D may be pre-ordered now, and will begin shipping March 29. For more information about the Leica mojo3D and other ag guidance solutions from Leica Geosystems visit www.AgGuidance.com.

    I interviewed Harlan and you can learn all about the new features and benefits of the new mojo3D in our discussion. He also talks about the mojoMINI which he’s holding in his hands in the photo.

    You can listen to my interview with Harlan below.

    Commodity Classic Photo Album

    AgWired coverage of the 2010 Commodity Classic
    is sponsored by: BASF and New Holland

    Virtual Wrench Speeds Precision Service

    Virtual Wrench is a service offered by Leica Geosystems. For growers using precision applications it’s like having a technical support person in the cab with them. This remote service and support system uses built-in cell data modems and even incorporates Google Earth!

    To learn more about it I spoke with Darren Herstedt, Leica Geosystems service and support manager for North America. This is him sitting in front his computer utilizing Virtual Wrench. He says the customer can hit a couple of buttons and call their server so they can see the customer’s display remotely and guide them through a situation in real time. It saves time and money for both parties. He says that the system is available to almost all growers in the United States since they employ a service that utilizes most cellular carriers. Here’s what the product brochure says:

    With your permission, your local reseller can remotely view and adjust settings, look at your field terrain and base station location, install software upgrades and, ultimately, diagnose and repair 90% of problems.

    You can listen to my interview with Darren here:

    Getting To Know Leica Geosystems

    Leica GeosystemsSince I’ve found that many AgWired fans are not familiar with Leica Geosystems, a new sponsor of ours, I thought it would be helpful to post a little background for you. You can also listen to an interview I did with Rob Kiernan at the recent AG CONNECT Expo. In it he said:

    “Being a late entrant in the precision ag market, we have had the advantage of looking at what the market is seeking and identifying the gaps.” One of the gaps Leica identified was that of timely service. To address this need, Leica developed the Virtual Wrench™ service.

    “Virtual Wrench is the world’s first remote service option. It gives the people who are operating the machinery the ability to reach out to the service team without having to leave the cab. Through cell phone connectivity, our technicians can look right inside that machine and see exactly what the operator is seeing. We’re able to help people with that service very quickly and very efficiently anywhere there is cell phone service.”

    Translated, that means farmers aren’t waiting for a service truck to arrive in their field to fix the problem. Leica has found that about 90 percent of the service calls related to ag electronics can be “repaired” remotely, as it is primarily a matter of adjusting the various settings to the terrain and the task at hand.

    So just what is Leica Geosystems? To start with it’s part of a nearly 200-year-old Swiss company with a long heritage of pioneering measurement solutions around the world. That background has been why they believe they can offer a strong lineup of precision ag products to today’s farmers. (more…)

    Harlan Little North America Business Mgr. For Leica Geosystems

    I’d like to introduce the newest sponsor for AgWired and that’s Leica Geosystems. They are also providing sponsorship on our Precision Pays website as well. We’ll get to know Leica more during the coming year with regularly scheduled posts on the company and the growing part of the industry they serve.

    Today the company announced that Harlan Little has been named the North American Business Manager for Leica Geosystems’ agriculture group.

    Little started with Leica Geosystems in late January, and will be based out of Leica Geosystems NAFTA headquarters in Atlanta.

    With more than 20 years of experience in sales, marketing, management and precision agriculture, Little is a great fit for the Leica agriculture team in North America.

    “Harlan is a great addition to the team and brings with him a wealth of ideas and industry contacts to help grow our business throughout the U.S. and Canada,” said Rob Kiernan, global sales and marketing manager. “We are ready to take our business to the next level with new leadership and a suite of new products being introduced this year.”
    (more…)