Branding Without Fire & Ice

Jamie Johansen

What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …

Advertising, Alltech, Audio, Beef, Dairy, Global 500

Connecting Beef Producers to Data

Jamie Johansen

Alltech’s Global 500 brought beef producers from across the globe together to network and gather information to take home. During the beef breakout session Bob Sand, founder and CEO of The Beef Connection, shared his vision for being a service organization that enables both beef cattle producers and industry suppliers to prosper and become more sustainable. The Beef Connection focuses …

Alltech, Audio, Beef, Global 500

A Worldly Discussion on Beef

Jamie Johansen

A highlight for my first trip to Alltech’s Global 500 was the discussion dinners. Being a beef producer myself, I was excited to attend one on the beef industry. How often do you get the chance to discuss and share ideas about farming with people from around the world. After an intimate steak dinner with about 40 Global 500 attendees …

Alltech, Audio, Beef, Global 500

Social Media – Listen. Talk. Ask.

Jamie Johansen

To help wrap up Alltech’s Global 500 last week Billy Frey, Senior Vice President of the Alltech Ag Network, and David Butler, Alltech’s Web Marketing Manager, discussed the future of communication. What does the future hold in terms of communication? Well, if you ask these guys the answer is social media. People don’t turn to magazines, newspapers or even television …

Alltech, Audio, Global 500, Media, Social Media, Social Networking

Beef Ambassadors Share Love For Beef @ Global 500

Jamie Johansen

There was no way you could miss the National Beef Ambassadors at Global 500. They were the sharp looking young people in matching bright red shirts. I took the opportunity to talk with them and walked away completely motivated by their enthusiasm for the beef industry. These newly selected ambassadors come from all over the US and spend the year …

Alltech, Audio, Beef, Education, Global 500, NCBA, Video

Back To The Future With Dr. Lyons At Global 500

Jamie Johansen

Global 500 has official kicked off with opening remarks by Dr. Pearse Lyons, president and founder of Alltech. He shared his thoughts on the future of farming and proudly compared farmers and ranchers to heroes. “Don’t just think it, ink it,” advised Dr. Lyons while asking us to write down five things he wanted to get us to do. Dream. …

Alltech, Audio, Beef, Dairy, Education, Events, Global 500

Beef Producers Unite for Alltech’s Global 500

Jamie Johansen

It is just a week before Alltech’s 5th Annual Global 500 kicks off. Dairy and beef leaders from across the world will come together to share ideas and educate themselves on new and cutting edge technologies. They are expecting over 500 beef producers to attend this year’s event. Steve Van Dyke, cow/calf producer from South Dakota, attended his first Global …

Agribusiness, Alltech, Audio, Beef, Education, Global 500, NAFB

Dairy & Beef Issues Addressed At Global 500

Jamie Johansen

In just two and a half weeks Lexington, Kentucky will once again open it’s doors to dairy farmers and beef producers from across the world. These agriculturalists are coming together for Alltech’s Global 500. The Alltech community offers an opportunity to find answers to your questions. What are the modern challenges of animal production? Where to invest? How to target …

Alltech, Audio, BASF, Beef, Dairy, Global 500, NAFB