NAFB Names Marketing & Communications Manager

Jamie Johansen

The National Association of Farm Broadcasting (NAFB) has brought Melinda (Mindy) Oberly on as their Marketing and Communications Manager. NAFB Executive Director Tom Brand says, “Mindy’s past experience and knowledge of agricultural marketing, client relationships, project management and communications planning will be beneficial as the association launches the NAFB Planner Tool this year.” Mindy spent the last 12-plus years with …

Communications, Marketing, NAFB

2014 Golden ARC Award Deadline Approaching

Jamie Johansen

The Agricultural Relations Council (ARC) has issued a “call for entries” for the 2014 Golden ARC Awards. The competition includes 35 categories for agricultural public relations activities conducted in full or partially in the year 2013. All entires are due to contest headquarters on or before February 28th. Get on the ball and have your entires postmarked by January 31st …

Ag Group, ARC, Communications, Contest, Marketing, Public Relations

Gill Joins Diamond V Team

Jamie Johansen

Diamond V recently announced the hiring of Clayton Gill as Public Relations and Strategic Communications Manager. Starting at the first of the new year, Clayton will take the reins and be responsible for the global reach of Diamond V, working from the headquarters in Cedar Rapids, IA. “We’re excited that Clayton’s joining the Diamond V team,” said Mike Wright, Global …

Agribusiness, Communications, Public Relations

The ZimmComm Team at NAFB

Cindy Zimmerman

The ZimmComm Team was hard at work during the 70th National Association of Farm Broadcasting Convention. The all girl troop was comprised of our intern Kristyn Stidham, Jamie Johansen, me and Leah Guffey. We adopted the method of ‘divide and conquer’ for this year’s Trade Talk and have many great post that you can look forward to checking out in …

BASF, Communications, FMC, Media, NAFB

American Soybean Association Names New Managers

Jamie Johansen

The American Soybean Association (ASA) adds two new agriculture professionals to their team. Help welcome Michelle Hummel and Jordan Lanham to the agriculture community. Michelle Hummel joins the ASA as industry and stakeholder relations manager. Before joining the team at ASA, Michelle served as the vice president of marketing and communications at the Agricultural Retailers Association. She has almost 10 …

ASA, Communications, Marketing

Educating the Masses at NAMA Boot Camp

Jamie Johansen

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Communications, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Communications, Marketing, NAMA

The Business Value of Social Media

Jamie Johansen

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Communications, Marketing, NAMA, Social Media

ZimmComm Team Welcomes New Intern

Jamie Johansen

Our internship program kicked off at the beginning of the summer, giving a young college student interested in agriculture communications a chance to get their feet wet in the industry. Now the ZimmComm team would like to introduce our new intern for this fall. Kristyn Stidham, grew up raising registered Angus cattle and growing pecans on her family’s farm in …

Blogging, Communications, Education, Internship, ZimmComm Announcement

Swanson Russell Welcomes New Account Supervisors

Talia Goes

Swanson Russell announces the hire of Amy Bugg and Heidi Grunkemeyer as account supervisors in the Omaha office. Bugg focuses on the agency’s agribusiness accounts. A graduate of the University of Illinois in Urbana-Champaign, she holds a bachelor’s degree in agricultural communications with an emphasis on advertising. Bugg previously worked as both a group account lead and team lead for …

Advertising, Agribusiness, Communications, Marketing