Ag Marketing Advice from Buzzfeed VP

Lizzy Schultz

The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former …

Ag Group, Audio, Communications, Marketing, Media, Technology

Why Agribusinesses Should Have a Crisis Plan

Joanna Schroeder

A recent ZimmComm poll asked the question, Does your agribusiness/operation have a crisis communications plan?” and I was surprised and honestly a bit disturbed as a former public relations person, that so many respondents didn’t believe a crisis communications plan was necessary. And this in light of the rise in undercover videos, avian flu outbreaks, meatless Mondays, (cow farts causing) …

Agribusiness, Audio, Communications

Washington Post Columnist at #ASTACSS

Cindy Zimmerman

Washington Post columnist and Cape Cod oyster farmer Tamar Haspel (@tamarhaspel) provided some good food for thought at the ASTA CSS 2015 and Seed Expo Thursday with a session that focused on science communications and influencing public opinion. In a lively discussion with attendees, Haspel stressed the need for the agriculture industry to be more effective when communicating about science …

ASTA, Audio, Communications, Media

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Communications, Company Announcement, Marketing, Public Relations

FCC Update from #NAFB15

Jamie Johansen

Federal Communications Commission’s (FCC) commissioner, Ajit Pai, made a trip to Kansas City, MO to address attendees of the 2015 National Association of Farm Broadcasting’s (NAFB) annual convention. Commissioner Pai’s has been focused on creating a regulatory environment in which competition and innovation will benefit the American consumer. The FCC is committed to adopting policies that will give private firms …

Ag Group, Audio, Communications, NAFB

#NAFB15 Discusses Crisis Communication

Kelly Marshall

AgWired’s intern, Kindra Hall recently attended the 2015 National Association of Farm Broadcasters and caught up with Agi Schafer of ASK-Comm Strategies. Schafer presented a crisis communication seminar at the conference and reminded us that consumers are more interested than ever about the food supply. In a crisis situation farm broadcasters play a very important role. Food information is critical to …

Agribusiness, Communications, Journalism, NAFB

Agri-Pulse Partners with Tom Davis

Kelly Marshall

The well-respected source of farm and rural policy information, Agri-Pulse Communications, Inc., has grown substantially in the last year.  With their online presence experiencing a boom the company has reached an agreement with respected publisher, Tom Davis.  The plan is to enhance the strategic planning, marketing and sales efforts of the fast growing company. “We are very pleased to have …

Agri-Pulse, Agribusiness, Communications, politics

Alltech invests in #AgMedia

Lizzy Schultz

It seems that the minds behind Alltech are under the belief that the leaders of tomorrow are worth investing in today, as they celebrated their third consecutive sponsorship of the Livestock Publications Council (LPC) Forrest Bassford Student Award at the 2015 Ag Media Summit. The Forrest Bassford award honors excellence, professionalism and leadership among students. Each year, following a competitive …

Ag Media Summit, Alltech, Animal Agriculture, Communications, Internship, Journalism, Media, University

Interns at O+B Advocate for Agriculture

Kelly Marshall

Catalina, an aspiring art director from Argentina, sits down beside Laura, a Midwest farmer’s daughter. Nearby, former FFA state officer Jacob rubs elbows with a songwriter-turned-journalist, Zach. What unites this eclectic group? A passion for agriculture and an internship with St. Louis marketing and communications firm, Osborn Barr (O+B). Eighteen of the best and brightest interns joined O+B in St. …

Agribusiness, Communications, Marketing

GROWMARK Staffers Score Communications Awards

Cindy Zimmerman

GROWMARK Corporate and Government Relations and Marketing Communications team members took home several awards from the Cooperative Communicators Association (CCA) during a ceremony held last week in Indianapolis, Indiana. Professional communicators representing cooperatives from across the United States and Canada submitted 703 entries in the (CCA) Excellence in Communications Awards recognizing the best in writing, photography, programs and projects, and …

Award, Communications, GROWMARK