ZimmCast 587 – IFAJ Congress 2018

Chuck Zimmerman

In this week’s program we’ll get a preview of the International Federation of Agricultural Journalists annual Congress which will take place in the Netherlands this year. I spoke via Skype with one of the organizers of the Congress, Jacqueline Wijbenga, Adjunct-uitgever, Eisma Businessmedia. We discussed the program and the theme of this year’s Congress. Here is some more information. The …

Audio, Communications, IFAJ, International, Media, ZimmCast

CCA Institute 2018

Chuck Zimmerman

Cooperative Communicators Association president Nickie Sabo, AMPI, conducted the new member orientation at the start of this year’s CCA Institute in Fort Worth. The last time I attended this conference was in 2010 but I’m here this year as a new member so I’m learning a lot and will be collecting some interviews to help us all learn more about …

Audio, CCA, Communications, Cooperatives

Earn Your Spurs at the 2018 CCA Institute

Carrie Muehling

Its time to register for the 2018 Cooperative Communicators Institute in Fort Worth, Texas. The conference is coming up June 2-5, with presentations on photography, infographics, computer security and more. The “Earn Your Spurs” conference will also recognize the 2018 Graznak and Klinefelter award honorees at the annual awards luncheon. Other available activities include a night out at Billy Bob’s …

Ag Group, Agribusiness, Communications, Events

The Best of the Best at #NAMA18

Jamie Johansen

The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …

Ag Group, Agribusiness, Audio, Communications, Marketing, NAMA

ZimmDot by Echo

Chuck Zimmerman

“Alexa, where in the world is the Golden ZimmComm Microphone?” No, that’s not an Alexa skill yet. But we’re looking into skills for the hottest product of the latest holiday season – the Echo Dot (and the rest of the Echo family). We’re affectionately calling this one you see, the ZimmDot. There are actually quite a few ZimmDots being activated …

Apps, Communications, Technology

Top 4 Trends Impacting Agricultural Communications

Chuck Zimmerman

Are you worried about the direction that agricultural communications has taken in the last year? If so, you’re not alone. I’ve had many conversations with friends in the industry who are having trouble understanding all the changes. I have thought about it a lot since the trends or factors impacting these changes have also affected my business. I’ve come up …

Communications

Agri-Pulse Welcomes Editorial Coordinator

Kelly Marshall

Agri-Pulse is welcoming Sandra Cowherd to their staff as Editorial Coordinator. Cowherd has worked in communications for 15 years, as a news reporter, a production and marketing assistant, and in various other roles for radio groups including social media promotion. Originally from a farm in Missouri, Cowherd holds a bachelor’s degree from Northwest Missouri State University. “As someone who understands …

Agri-Pulse, Communications

CFI Provides Insights for Food & Ag to Earn Trust

Kelly Marshall

The Center for Food Integrity (CFI) conducts an annual consumer study to better understand how to earn consumer trust. Their latest research approach has identified influential consumer groups and made an effort to understand how they not only dictate food trends, but drive conversations that impact the decisions of others. In a first-of-its-kind method, the 2016 survey used digital ethnography that …

Communications, Consumers

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Bayer Partners with ASTA for Communications

Cindy Zimmerman

Bayer’s Crop Science division announced a new partnership with the American Seed Trade Association (ASTA) at last week’s ASTA CSS and Seed Expo in Chicago. David Hollinrake, VP Marketing for North America, says the partnership involves Bayer sponsoring the ASTA Communications Committee and sharing Bayer’s successful AgVocate initiative research and materials. “It’s really about engaging farmers and engaging all agriculturalists …

ASTA, Audio, Bayer, Communications