Agri-Pulse Welcomes Editorial Coordinator

Kelly Marshall

Agri-Pulse is welcoming Sandra Cowherd to their staff as Editorial Coordinator. Cowherd has worked in communications for 15 years, as a news reporter, a production and marketing assistant, and in various other roles for radio groups including social media promotion. Originally from a farm in Missouri, Cowherd holds a bachelor’s degree from Northwest Missouri State University. “As someone who understands …

Agri-Pulse, Communications

CFI Provides Insights for Food & Ag to Earn Trust

Kelly Marshall

The Center for Food Integrity (CFI) conducts an annual consumer study to better understand how to earn consumer trust. Their latest research approach has identified influential consumer groups and made an effort to understand how they not only dictate food trends, but drive conversations that impact the decisions of others. In a first-of-its-kind method, the 2016 survey used digital ethnography that …

Communications, Consumers

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Bayer Partners with ASTA for Communications

Cindy Zimmerman

Bayer’s Crop Science division announced a new partnership with the American Seed Trade Association (ASTA) at last week’s ASTA CSS and Seed Expo in Chicago. David Hollinrake, VP Marketing for North America, says the partnership involves Bayer sponsoring the ASTA Communications Committee and sharing Bayer’s successful AgVocate initiative research and materials. “It’s really about engaging farmers and engaging all agriculturalists …

ASTA, Audio, Bayer, Communications

ARC Develops New Internship Program

Lizzy Schultz

The Agricultural Relations Council (ARC) is creating a unique new collaborative internship program with an ARC member organization for the summer of 2017. ARC will coordinate the internship program and selection under this arrangement, and the member organization collaborating with ARC will host the intern. The internship will be worth $5,000, with $1,000 of the total $5,000 payment to the …

Agribusiness, Communications, Company Announcement, Internship

Kevin Folta Awarded Borlaug CAST Communications Award

Lizzy Schultz

Dr. Kevin Folta was recognized as the winner of the seventh Borlaug CAST Communication Award (BCCA), and was honored with the award at a World Food Prize side event. Folta gave a memorable keynote address, titled “Unveiling Our Halo – Building Trust with a Concerned Consumer.” Volta serves as the Chair of the Horticultural Sciences Department at the University of …

Ag Group, Award, Communications, World Food Prize

Meet the Speakers of AgCatalyst

Jamie Johansen

The brightest minds in social media, marketing, agriculture and food production will soon come together for AgCatalyst November 1-2 in Minneapolis, MN to spark conversations and lead the advancement of agriculture in North America. Keynote speakers include: – Jay Baer, President, Convince and Convert – Jay Baer is a renowned business strategist, keynote speaker and The New York Times best-selling …

Advertising, Agribusiness, Communications, Marketing

AgriLabs Selects Meyocks for Branding, Marketing

Jamie Johansen

AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …

Advertising, Agribusiness, Communications, Marketing

Illinois Ag Communications Releases Promo Video

Lizzy Schultz

Rhea + Kaiser (R+K) has produced a new video that promotes the expected and unexpected opportunities awaiting students and graduates of the Agricultural Communications Program at the University of Illinois at Urbana-Champaign. The video features candid interviews with Ag Communications students and alumni, and will be utilized on social and digital channels as well as recruitment meetings at high schools …

Ag Group, Communications, Company Announcement, University

Research Will Help Farmers Discuss Sustainability

Lizzy Schultz

The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public. Paul Spooner, Manager of Affiliate and Ag Communications for USFRA, sat down with AgWired’s Jamie Johansen …

Ag Group, Communications, Farming, Ranching, Research, Sustainability, USFRA