New CBB Chairman Tom Jones

The last business conducted during the Board of Directors meeting of the Cattlemen’s Beef Board was the electing of new officers. The nominating committee announced their slate and a vote passed their nominations.

New officers include Chairman, Tom Jones, Arkansas (pictured), Vice-Chair, Wesley Grau, New Mexico and Secretary/Treasurer, Weldon Wynn, Arkansas.

I joined with Ron Hayes, Radio Oklahoma Network and Stewart Doane, AgriPulse, in interviewing Tom as the new chairman right after the meeting. Tom says getting to work right away on the new Beef Industry Long Range plan is his priority.

You can listen to our interview with Tom here: Interview With Tom Jones

2011 Cattle Industry Convention Photos

Management Report From Beef Board

During the CBB Update Session at the Cattle Industry Convention Tom Ramey, CEO, gave his management report. He started out by saying that as a new year begins with new members coming onto the board, he can’t imagine any that will work any harder than those he’s had the honor to serve this past year. Tom says that some CEO’s are drivers of change in their organization and forces to be reckoned with. He, however, sees himself as a servant leader, serving all beef producers across the country. He believes he’s put together a professional staff that he’s extremely proud of and thinks producers should be too.

Tom details a number of major projects that have been worked on in the past year and says that the Office of Inspector General has selected the Beef Checkoff for an audit this year. To date though the staff have not received any requests for information or a time frame on when auditors would begin their work.

Tom says that in the last six months he thinks “the biggest challenge we have faced is our own anxiety, of our future, of change, of the unknown.” He says the industry is under siege on many fronts and the future is unclear and this is frightening. But he says that by embracing change and looking to the future confidently while trusting each other and working for the good of the whole amazing things happen.

You can listen to Tom’s report here: CBB Management Report

You can find a lot more reports on Beef Board activities at MyBeefCheckoffMeeting.com, the Cattlemen’s Beef Board Blog!

2011 Cattle Industry Convention Photos

New Beef Ambassadors

Members of the new team of National Beef Ambassadors showed up at the Cattle Industry Convention. Pictured are (l-r) Kelli Fulkerson, Michigan, Jessica Sweet, California, Kristen Stufft, Pennsylvania and Austin Joyce, Texas. Not with us is Maddy Ruble, South Dakota. I interviewed them all together.

I first asked them why they chose to pursue becoming a beef ambassador and you’ll hear some very different answers. The team is obviously very passionate about the beef industry and I think they’ll be good advocates for us. We also talked about the events they’ll be going to and they made a point of saying that if anyone has ideas for a place they should be to please contact the American National CattleWomen. Please check out the Beef Ambassador Blog too!

You can listen to my interview with the new Ambassadors here: Beef Ambassadors Interview

2011 Cattle Industry Convention Photos

Explore Beef Videos

Beef production in action is the focus of a series of videos produced with Beef Checkoff funds. Now let’s see if we can get these seen by someone other than beef farmers!

By utilizing beef checkoff resources, America’s cattle farmers and ranchers last week commissioned Close-Up on Modern Beef Production, a millennial movie-making project that helps consumers understand modern beef production practices. Jennifer Stolp, who manages this issues management project for the beef checkoff, says the project is a collection of three videos made by student filmmakers showcasing different areas of beef production.

Here’s the first of the three video clips.

A Film by Katie Griffith from ExploreBeef on Vimeo.