The Cattle Industry Summer Conference is over. It’s been a great week of cowboys, steaks and following the grass roots process of the work of the NCBA and CBB. Helping me wrap up my coverage is CBB Chairman, Dave Bateman. I want to thank CBB for once again having me in as their Beef Board Blogger. I spoke to Dave …
Baxter Black Is Environmentally Friendly
In a highly applauded encore appearance, Baxter Black, entertained at the CBB annual dinner. Baxter is the voice of Checkoff producer communications radio spots. He says it’s very important for producers to know what’s going on with their investment. One observation he made when I spoke with him is how things get done here. He says it’s stunning to him …
Beef Quality Assurance Awards
The first ever winners of the BQA Award were announced today. Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef …
Joe Schuele Says So Long
In a real show of gratitude, we allowed Joe Schuele, USMEF, to attend the media reception here at the Cattle Industry Summer Conference. We even let him say a few words. We did it because we appreciate all his hard work in the media room for years. Joe let us know how much he enjoyed doing it and said that …
Educating Children About Animal Agriculture
Inspirational speaker and writer, Rebecca Long Chaney, is working on a series of agricultural education books for pre-schoolers and elementary school children. Here she’s seen with her exhibit at the Cattle Industry Summer Conference. The book she’s promoting will be available through her website soon. This first book, which she had for sale, is written from the perspective of her …
Beef Budget Blues
Tom Ramey, CBB’s CEO sure has his hands full dealing with some challenging times for the Checkoff. This morning he made a presentation at the second general session of the Summer Conference. You can listen to his presentation below. I also interviewed Tom and found out that there are two main issues of special importance to the Checkoff here at …
Web Savvy Beef Ambassadors
The red-shirted Beef Ambassadors have been wandering the halls here at the Summer Conference. I spoke with two of them this morning, Leticia Varelas, NM (L) and Jennifer Rassler, PA. They wanted to make sure I pointed people to their blog: Raising The Steaks. I hope you’ll take some time to see what these ambassadors of the industry are doing. …
Profiling Beef Producers
By now you know that the new CBB website is MyBeefCheckoff.com. I just realized that it’s what you get when you type in the old CBB web domain too. One of the features you’ll soon find on the new CBB website will be producer profiles. The idea is to find out what producers (beef and dairy) think about the programs …
MyBeefCheckoff.com Launch and Zimfo Bytes
The Zimfo Bytes you see several times a week have been a very well received feature of AgWired. It allows us to post more nuggets of news to help keep the agrimarketing community informed. Melissa Slage, Cattlemen’s Beef Board, is the author of Zimfo Bytes. She’s pictured with Lynn Heinze at yesterday’s CBB Admin Subcommitte mtg. This morning I talked …
Cattlemen’s Beef Board Down To Business
The Cattlemen’s Beef Board Administration Subcommittee got things started here at the Cattle Industry Summer Conference in Denver today. I spoke with CBB Chairman, Dave Bateman, about what we can expect to see happen during this meeting. Dave says that producers come together here at the summer meeting to do the work of the industry. He says that the committee …