AgWired

News From the world of Agribusiness
02.11.2012
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  • 2012 BlogWorld & New Media Expo

    A growing number of farmers and agribusiness people are becoming not only social media savvy (as in using social media) but proficient in using it to strategically communicate with consumers and each other. But we can all learn more and get better and the 2012 BlogWorld & New Media Expo is one of the places you can go to immerse yourself in social media. Registration is now open.

    BlogWorld is a must-attend social media event, hosting thousands of attendees from 50+ countries, with more than 200 speakers. This will be our second year in New York and we’ve planned 3 days of cutting-edge conference sessions and eye-opening keynotes. It’s not just the conference content that BlogWorld attendees boast about, 2012 attendees will also find a thriving trade show and great evening networking mixers. This is the only industry-wide event bringing the global community of content creators and publishers together all under one roof.

    BTW. This might be a good event opportunity for your company to get some great AgWired branding as our sponsor to cover the event!

    Will You Be At BlogWorld

    Registration is now open for this year’s BlogWorld and New Media Expo. I attended last year and am hoping to do so again this year schedule permitting. If you really want to hone your new media and social networking skills then this is the place to do it. It would be cool to have other ag folks there!

    Join us at the World’s Largest New Media event and learn about Content Creation, Distribution and Monetization strategies, step-by-step techniques and bleeding-edge tools from the most successful Bloggers, Podcasters, Social Media Pro’s, Internet TV and Radio Broadcasters, and Podcasters! From the premier educational sessions at the Social Media Business Summit and BlogWorld Conference, to the resource-rich New Media Expo, to Amazing Networking events…it’s One economical trip, One weekend, One Big Show you can’t afford to miss!

    Social Media Cuts Out The Middle Man

    Rick Calvert BlogWorldThis year’s BlogWorld and New Media Expo was one of the largest gatherings of people involved in new media ever. The founder of the event is Rick Calvert. He says feedback from participants has been overwhelmingly positive. The last number I heard yesterday was 2,200 participants but that may have ended higher. That says a lot in a troubled economy where many shows have seen a decline in participants. I think it’s just another sign of how robust the new media business is today.

    He says the exhibit show has been packed and I can attest to that since I’ve had to wait at times to get an opportunity to speak with an exhibitor. If you weren’t able to attend then put October 14-16 on your calendar when the show will be back here in Las Vegas.

    Rick says that one of the beautiful things about new media is that it allows a company or an event to have a media outlet since most of us are in niche topical areas that may not be “big enough news” for network television. I would say that agriculture fits that description very well most of the time. He says new and social media “cuts out the middle man” and let’s you communicate directly which is how we naturally converse. It’s a tremendous benefit for small business and certainly provides a great opportunity to advocate for agriculture and communicate within the industry.

    You can listen to my interview with Rick below.

    BlogWorld Expo Photo Album

    Trade Show Kicks Off at BlogWorld

    The trade show kicked off this morning here at BlogWorld. I did a walk through video clip for you and for myself to decide which ones I want to go back and spend some time with. So if you’ve never seen what a bunch of geeks getting together looks like, now you’ll know. Video shot and uploaded with my iPhone.

    Activity on the floor was great to get the show started.

    BlogWorld Expo Photo Album

    Blogosphere Is Very Healthy

    Richard Jalichandra TechnoratiDay two of the BlogWorld and New Media Expo is underway. We’re listing to Richard Jalichandra, Technorati, give a preview of this year’s State of the Blogosphere. It will be published next week.

    They surveyed bloggers this past year and he’s showing us some selected statistics. He started out by saying that the blogosphere is very healthy and contrary to media reports otherwise, bloggers are blogging even more than last year. Of the professional bloggers, 40 percent have worked in traditional media. He says, “Blogs are media.” I fully agree with that.

    I caught Richard on his way out after his keynote address and you can listen to my interview with him below.

    BlogWorld Expo Photo Album

    ZimmComm On Location at BlogWorld

    BlogWorld and New Media ExpoHow do you become new media experts? Participate in conferences like BlogWorld and New Media Expo. That’s why I’m here with Carly and Robert our webmaster. In fact, Robert is in this photo somewhere. The Mac in the front row on the left is mine.

    The opening session is underway featuring Laura Fitton, Pistachio Consulting. She’s challenging and inspiring us. And many need that after their first night in Las Vegas!

    Part of her message so far is to be or become lucky and she’s telling her story of how she has become successful through her expertise in “microsharing.” She just said that Twitter has improved her life. Sounds silly right? Well if you don’t understand how that can happen and how a social networking utility like Twitter can improve your business or farm then you probably haven’t invested a little time in learning what it can do for you. But since you’re not here feel free to give me a call and I can conduct a social media training session for you.

    I’ve started a photo album for the conference which I’ll be adding to periodically over the next couple days: BlogWorld Photo Album

    Post Update: I interviewed Laura after her session. Laura says that the main message she wanted people to walk away with was “Be Awesome.” She also wanted to plant the idea of using social networking mechanisms like Twitter to connect with other people and get your ideas out in the world where they might yield awesome results.

    She says Twitter has helped take her from a busy stay at home Mom to giving the keynote here, publishing a book and launching her business. She points out how well Twitter works for business since there are so many Twitter tools.

    Listen to my interview with Laura below:

    Getting Ready For Start of BlogWorld & New Media Expo

    BlogWorld & New Media Expo - Las Vegas Convention CenterThe 2009 BlogWorld & New Media Expo is about to get underway in Las Vegas. Carly, Robert and I are on location (finally).

    I’ll primarily be writing about the conference on ZimmComm.biz but will post here too when I find something you new media farm folks might be interested in.

    My hope is that I can shed a little more light on how and why you and your company should be utilizing new media mechanisms like blogs, podcasts and social networks.