Welcome To Beltway Beef

The National Cattlemen’s Beef Association has just started its first official blog, Beltway Beef. Here’s the first post from blogger Mike Deering.

It is a pleasure to welcome you to the the first-ever blog of the National Cattlemen’s Beef Association. We are excited to engage in this new initiative and sincerely hope you are just as thrilled to have this blog as another resource at your disposal.

NCBA is stepping up its efforts to not only keep you informed, but also engaged. “Beltway Beef” affords you the opportunity to learn and express your views. You can rest assured we’ll be listening. This blog is intended to serve as a sounding board for the U.S. cattle industry. We will be covering mainly policy issues that impact U.S. cattle producers and rural communities. However, we may stray away from strictly policy-related issues from time to time. We also hope to provide a little entertainment now and then!

As we start this new project, feel free to offer any suggestions!

ZimmComm Client Site On Forbes Top 100

Congratulations to Cali Yost. Her website/blog Work+Life Fit made the Forbes Top 100 Websites For Women. Cali has been a ZimmComm client for years and had this to say when she let us know about the distinction:

I thought I would share this with you because my blog was just named one of the Top 100 Websites for Women by Forbes!! And I couldn’t have done it without you! Thank you both.

We’re very proud of what Cali has accomplished. She’s a shining example of what you can do online today if you’re passionate about your subject and willing to be persistent and patient. It doesn’t matter what industry you’re in either. There might just be something to this whole blogging thing, eh? See the complete list on the Forbes website.

To determine which sites and blogs made the cut we looked for compelling and decidedly female-oriented content, outstanding design, an active community and frequent updates. In short, sheer clickyness.

Building Social Media Following

This week I’ve had the opportunity to speak to different agricultural communications groups about social media. The interest in this subject is very high. If you’re still somewhat skeptical about social media you should watch this video below. You can find statistics from the video here.

Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

As you’ll see in the video it’s not a question of using social media to communicate but how well you’re using social media. Folks, you really don’t have a choice. Of course, if you choose not to participate in the online conversation then I guess you could call it a choice not to be in or have a successful business.

One of the questions I received most this week was how to get more traffic for your social media efforts with a blog being the specific channel pointed to. Good question and here are some of my thoughts on that:

1. Write about what you’re passionate and knowledgeable about.
2. Write regularly.
3. Write frequently. I can’t imagine having a blog you don’t post on at least 5x/wk.
4. Write as if you’re having a conversation with someone.
5. Don’t write only about yourself, company or products.
6. Point people to information on your subject they may not have known.
7. Use lots of links to more information, internal and external to your company.
8. Invite comment with questions. Solicit their opinion, questions, ideas.
9. Interact via comments or emails with your audience. Don’t ignore them.
10. Be persistent. Don’t give up. It will take time to develop an audience.
11. Use social networking to point people to your blog posts.

These are just a few ideas. There are more. I would also encourage you to create some objectives up front. How are you going to measure success? Realize that this isn’t about big numbers. This is about engaging your customers or members when and how they want. That will never include everyone. Think of social media as a big online cocktail party. Does everyone at the cocktail party get together in one group to chat? No. They are in many small groups. But those people mingle around and move from group to group. Influence your group and realize your audience will then go join another group and take what they learned from you with them.

The video says there are over 200,000,000 blogs. They’re not dead or no longer relevant. They’re more relevant than ever and I see them as the hub of your social media community. The spokes are Twitter, Facebook, Flickr, YouTube, etc.

Nutrena Creates The Feed Room

Showing that there is a career in professional blogging even for horse enthusiasts Cargill’s Nutrena brand launched a new blog site called The Feed Room that is designed to be a central source for horse enthusiasts to get the latest information on the care and feeding of their horses.

The site will cover a wide range of topics including horse feed, feeding tips, digestive health, weight control for horses, training tips & tricks, and industry events. Visitors can view videos, leave comments, ask questions and subscribe to receive updates via RSS feed or e-mail.

“Every day we engage in conversations with passionate horse owners across the country,” said Jackie Rieck, Nutrena® brand marketing manager. “We wanted to provide a central location for horse enthusiasts to educate themselves, interact with us and find a community of their peers.”

In developing The Feed Room, the Nutrena® brand commissioned a team of experts in the horse industry to blog and respond to site visitors’ questions, with new posts featured weekly. Featured bloggers will include experts from Cargill’s Nutrena® team and industry experts from outside the company.

Will You Be At BlogWorld

Registration is now open for this year’s BlogWorld and New Media Expo. I attended last year and am hoping to do so again this year schedule permitting. If you really want to hone your new media and social networking skills then this is the place to do it. It would be cool to have other ag folks there!

Join us at the World’s Largest New Media event and learn about Content Creation, Distribution and Monetization strategies, step-by-step techniques and bleeding-edge tools from the most successful Bloggers, Podcasters, Social Media Pro’s, Internet TV and Radio Broadcasters, and Podcasters! From the premier educational sessions at the Social Media Business Summit and BlogWorld Conference, to the resource-rich New Media Expo, to Amazing Networking events…it’s One economical trip, One weekend, One Big Show you can’t afford to miss!

Kernel Is In Charge At Corn Corps

The Kernel is in charge at Corn Corps. That’s the Illinois Corn Growers blog. Find out what they think of Chipotle’s support of HSUS.

As Illinois’ corn farmers, we’re proud to power a sustainable economy through ethanol, livestock and nutritious food. We love agriculture, the land and CornBelters baseball. Visit us on www.ilcorn.org, or follow us on Twitter, http://twitter.com/ilcorn.

Hogs On The Hill

Hogs on the hill could mean different things to different people. In this case we’re talking blogging hogs as in the pork industry and Capitol Hill. That’s because Hogs On The Hill is a blog and “The voice of the U.S. pork industry with a swine’s eye view.”

Welcome to Hogs on the Hill, a blog that will offer commentary on issues of importance to the U.S. pork industry. We hope you’ll visit often, and feel free to comment on any of our posts.

Blogging From iPad

Chuck and CindyI’m just playing with my iPad. Got my camera connection kit which includes a USB dock connector as well as an SD memory card dock connector. So I experimented with connecting my compact flash card reader and it works!

Since my Nikon uses compact flash I can now download pics from it to my iPad and edit them with Photogene, upload to Flickr (iPhone version, no iPad version yet) and then add to my post. I’m not using the WordPress app though. It’s not ready yet as I already found out. I’m just logged in via the iPad Safari browser.

Now if I can just figure out an easy way to link to an audio file I’ve edited on here. I’ve got the Caster audio editing app but haven’t figured out how to get that file to a web url. The one added below is the test file I emailed to myself and added from my Mac.

AGCO Blog

You learn things at a NAMA convention. I ran into Sue Otten, AGCO, and learned that they now have a blog.

Could Sue (right) and Jamy Johnson look happier over the fact that they’re now blogging for AGCO?

I’m Sue and we’re thrilled to launch AGCO’s blog. Agriculture is a strong community-oriented industry and a perfect fit for social media. Farmers are not competitive, but quick to help each other. I have early memories of lots of neighbors helping build our cattle shed. Today’s Facebook-YouTube-Blogger sites are becoming the modern-day equivalent of helping neighbors. Farmers visiting these sites help extend agriculture knowledge across the worldwide landscape, offering a helping hand of advice, information, pictures, comments, experiences to global neighbors.

EPA Blog Advocates Vegetarianism

Who knew that there was an “Official Blog of the U.S. Environmental Protection Agency”? And who would have imagined that a federal agency would allow contributions to it by government employees who want to promote their particular lifestyle or agenda?

epa blogAn intern at the Office of Children’s Health Protection (whatever that is) who is a “sophomore studying non-profit management at Indiana University” penned a little missive on the EPA blog today titled “Living Without Meat.” The guest blogger talks about how she “never really enjoyed the taste” of meat, and after seeing “a graphic showing of a pig slaughter” in elementary school she stopped “eating pig” and eventually became a “full-on vegetarian.”

That’s great for her since she doesn’t like the taste of meat or the idea of killing animals. But she then proceeds to give us environmental reasons why no one should eat meat and cites outdated or sketchy sources to back her up. One example, “the British group, VegFarm” (maybe a rock band?) to which she provides no link – and I could not find any in Google searches, although I did find a couple of references to this alleged group. According to our EPA blogger, the authoritative VegFarm says that “a 10-acre piece of land can feed 60 people when used for the production of soybeans, 24 people when used for wheat, 10 people when used for corn, and only a mere 2 people when used for cattle.” She also vaguely cites “a book written by Paul and Anne Ehrlich” – which is probably “The Population Bomb” written in 1968 in which they claimed food production could not keep up with population growth and predicted that “hundreds of millions” of people would starve to death in the 1970’s and 1980’s. Later editions reportedly took out that reference since it never happened.

The EPA blogger/intern concludes that “the easiest way to lessen the environmental impacts is to become a vegetarian or vegan.” What is most astounding about this is that the EPA has a disclaimer on the blog which says, “The opinions and comments expressed in Greenversations are those of the authors alone and do not reflect an Agency policy, endorsement, or action, and EPA does not verify the accuracy of the contents of the blog.”

WTF???!!! That’s like a company having a blog and letting any employee (or intern) write whatever they want on it without supervision, even if it might alienate its customers. And this is paid for with OUR TAX DOLLARS!!!! This is just simply WRONG! No disclaimer can correct that. And this from an administration where officials will hardly give you the time of day, much less an interview, without checking to make sure it’s okay with the higher ups.

Add your comments to the EPA blog post here. And while you’re at it, write your congressman and ask why our tax dollars are being used to fund this.

Ag Leader Launches Precision Point

One of the sponsors of our Precision Pays.com website is Ag Leader Technology. They have just started their own blog!

To enhance their “closest to the farmer” reputation, Ag Leader Technology, Inc., a leader in the development of precision farming solutions, officially launched social media efforts today with the inaugural post to the new blog Precision Point. Not only can Ag Leader fans interact with the company on their blog, but also on various platforms including Twitter, Facebook and YouTube.

“The reality is social media is the way people are communicating today. These platforms allow us not only to inform and educate, but to have a conversation with those interested in precision farming technology,” says Dave King, Marketing Manager. “We can connect with Ag Leader customers around the globe, but also others in the ag industry as well as those who know nothing about precision agriculture.”

Precision Point, found at www.agleader.com/blog, will offer readers a wide variety of topics and precision ag information. The company will share insights into popular questions on getting started in precision technology, trends in the industry as well as international precision ag use.

AgWired High On List of 50 Best Farm/Agriculture Blogs

It’s always nice to receive recognition for your work. Carol Brown of Online Degrees.net notified me last night that AgWired is on the list as well as our AgNewsWire website.

You can find their list of 50 Best Farm and Agriculture Blogs here.

They have some other interesting lists that include 50 Best Beer Blogs and 100 Best College Sports Blogs.

Westfield Ag Week Photo Contest

Westfield Insurance has a blog called Grains of Knowledge. I really like the name and the content looks great. Yes, blogging is alive and well.

One of the things that struck me right away is their tagline, “News and insight from Westfield’s farm and agribusiness insurance team.” Just think about that a minute. “News.” Yes, news. It’s not just for the “media” anymore. In fact, I’ve been saying for a long time that we’re all media. Sounds like Westfield gets it so of course you can follow them on Twitter.

By the way, according to their top post they’re running a photo contest for Ag Week.

To celebrate National Ag Week, Westfield Insurance is hosting an online ag photo contest to honor America’s farmers, ranchers and agribusiness owners who work hard every day to produce safe, affordable food! Please review the rules below and submit your original ag-related photos of kids, animals, landscapes, or agri-business owners to grainsofknowledge@westfieldgrp.com. We will select one grand prize winner and two runners-up to receive a special prize!

Purina Looking For Bloggers

Hey horse loving bloggers. Want to blog the upcoming 2010 Alltech FEI World Equestrian Games? Enter this contest.

Land O’Lakes Purina Feed is excited to announce the Purina® “Live from Lexington” Contest, an opportunity for horse lovers everywhere to showcase their blogging skills for a chance to attend and report live from the 2010 Alltech FEI World Equestrian Games™ in Lexington, Ky. The contest is sponsored by Purina Mills, LLC and co-sponsored by EquiSearch (www.EquiSearch.com) and Active Travel. Contestants can learn more about “Live from Lexington” and enter online at www.LiveFromLexington.com.

“Two grand prize winners of the contest will be our Purina blog-o-spondents and will report to our fans on the latest happenings at the Games,” said Brant Gilbert, marketing manager, Horse Business Group. “We know that Purina has some of the most loyal customers and horse enthusiasts in the industry, and we are excited to find the perfect duo to send to the competition and enjoy the festivities.”

Contest entries can be submitted online at www.LiveFromLexington.com between March 1 and May 31, 2010. To participate, entrants must submit a video of sixty seconds or less explaining why they want to be a Purina® Live from Lexington blog-o-spondent. Videos will be judged based on the entrant’s response, qualifications, articulation, and talent.

CME Launches Open Markets

The CME Group has started a blog.

The exchange launched Open Markets to communicate CME Group’s views and help spark a dialogue on a broad range of issues that affect a diverse, and increasingly interrelated, array of financial markets.

In addition to the blog, content will include testimonies and speeches, white papers and features from CME Group Magazine, video clips and your media articles that cover related issues.

Open Markets’ initial focus will be on the various proposals and discussions taking place in Washington, D.C. among regulators and lawmakers. Over time, content will expand to include a broad range of issues such as market access, technology and globalization.

Follow CME on Twitter and Facebook. Subscribe to the Open Markets with this link.

Working With Celeste Laurent

I had the great opportunity and honor to meet and work with Celeste Laurent at the 2010 Great Lakes Regional Dairy Conference in Frankenmuth, MI. I had first encountered Laurent through the big world of social media, where I have countless online friends across the country who are actively engaged in social networking and who are also passionately involved in the agriculture industry. Laurent is a junior studying animal science and communications at Western Kentucky University, and she found her internship on Twitter!

She is an incredible writer and communicator, and she is dedicated to the beef and pork industries. I know that she has a promising future ahead of her, and I thought I would take the opportunity to introduce this up and comer to the AgWired community.

Celeste discovered her interest in journalism while attending Western Kentucky University. Her animal science adviser recommended she pursue her love of writing along with her passion for agriculture advocacy so she signed up for her first news writing class. Celeste’s career plans now include expanding online agriculture news, promoting youth livestock programs and agriculture literacy.

In the summer of 2009, Celeste was employed by the Michigan State University College of Agriculture and Natural Resources as an Animal Welfare & Animal Agriculture Initiative Communications intern. She was responsible for designing and managing a social media campaign for the Michigan Dairy Expo. Currently, Celeste is continuing her studies at Western Kentucky University and working as a freelance writer, speaker, and social media manager.

Check out her blog, Celeste Laurent – A Farm Girl’s Perspective, and follow her on Twitter, @celestelaurent.

Fillmore Co. Cattlemen’s Banquet

I have been busy traveling the country over the past five weeks, and my last stop on the tour was to Lanesboro, MN for the 2010 Fillmore County Cattlemen’s Banquet. What a beautiful spot in the world! I truly enjoyed my stay in the quaint little town, and I was excited that my dear friend Carol Abrahamzon was able to attend the meeting to listen to me speak.

Abrahamzon is the Project Manager for the National Beef Ambassador Program, and I got to know her when I served on the 2006 team. This year’s Beef Team has a fantastic blog that they post on nearly every day. I encourage you all to check it out and leave your comments of support, questions and ideas for future promotions.

This group is dedicated to promoting the American beef cattle industry through educational efforts in consumer events and through social media. These five young people are truly the future leaders of this industry. Kudos to them and their wonderful leader, Carol!

‘Bout Time For Biodiesel Blogging

After my presentations tomorrow at the Chicago Farmers Farmland Investment Fair I’ll be off to Dallas for the National Biodiesel Conference and I’ll be the Biodiesel Blogger for the 5th year!

I’d like to thank New Holland for their sponsorship of the National Biodiesel Conference Blog this year and their support for the biodiesel industry.

You can subscribe to the Biodiesel Conference Blog using the RSS Feed Link. We’ll also be podcasting our audio interviews again and that subscription link is here.

In addition to my posts on the NBC Blog I’ll also be posting onto our DomesticFuel.com website and even right here on AgWired.

Field To Table Video

How many discussions have you participated in about showing consumers how food gets from the field to the plate? I lost count a while ago. There are many groups and efforts going on to accomplish this. Here’s one I just found from the Canned Food Alliance. They’re using YouTube and MealTimes.org.

Canned food is one of the most versatile options for creating affordable, quick and healthy meals especially during colder months. But common misperceptions persist about the canning process. Within hours of harvesting, top quality fruits and vegetables are simply and naturally preserved for convenience and year-round availability, so you can enjoy tropical fruit even during the cold days of winter. Cans are also one of the safest and most recyclable forms of packaging available. Watch “Canned Food From Field to Table” to get the facts from the people who grow, pack, recommend and cook with canned foods.

The video features food blogger Tom Barritt, authto of food blog, Culinary Types, Associate Director of the Food and Nutrition Practice at Ketchum. Interesting combination. Are you a journalist or a public relations person? I don’t care personally and he is transparent about it. Doesn’t bother me. Does it bother you?

Livestock Publications Council Starting To Blog

lpc-logo-smallThe Livestock Publications Council has implemented a blog element into their website. Let Diane Johnson know if you’ve got information for it. You can subscribe with this link.

Also:

Don’t forget to RSVP for LPC Luncheon at NCBA Convention in San Antonio

For the first time this luncheon is being co-sponsored by Intervet/Schering-Plough Animal Health and will recognize the 2009 LPC Forrest Bassford Student Award Winner, Whitney Wallace, from the University of Missouri. Incoming NCBA President Steve Foglesong has been invited to address the group plus we’ll update you on all of the exciting LPC events planned for 2010. The luncheon will be on Friday, January 29, 2010 at 12 noon at the Marriott Rivercenter Hotel (note there are two different Marriotts close to the Convention Center). The exact location are Conference Rooms 17-18 but the room locations will be posted at the hotel if you forget.

You MUST RSVP by Friday January 22 to Diane; dianej@flash.net or call 817/336-1130. No-shows obviously won’t be charged but will be unappreciated!

A big thanks to Intervet/Schering-Plough for their generosity in support of this event and the student award program for LPC.