If you like Certified Hereford Beef then you’ll want to check out the new website for their customers. Certified Hereford Beef® (CHB) LLC has re-launched a customer-focused Web site, www.herefordbeef.net . This new Web site is equipped with upgraded navigation software to make it more user-friendly for CHBs three publics, consumers, customers (retail/foodservice) and producers. HerefordBeef.net provides users an opportunity …
Sociable Beef Breeds
It’s time to hit the agricultural marketing highway once again. Actually I did that Friday when I did some blog training in Kansas City before attending the Beef Breeds Social. This year it was held at the American Hereford Association offices. It was very well attended and we of course ate some very good beef. Before things got too sociable …
Beef Breed Buddies
The Beef Breeds Social was a lot of fun even if we’re past the holidays. Who says we’re not still in a holiday spirit. All it takes is a little spirits sometimes. The party got started around 6pm and we were able to eat around 7pm. I already posted the menu but I can tell you that Jack Stack BBQ …
KC, MO Beef Breeds Holiday Social
My first road trip of the new year will be tomorrow for the Beef Breeds Holiday Social. This was originally scheduled in December but the date got moved for several reasons. This annual event is being held this year at the American Hereford Association headquarters office starting about 6pm. If you can’t make it then I think you can count …
Talking Beef With The MBIC
I am not ashamed to publicly pronounce my belief that beef is good. That’s why I was so happy to get to work with the Missouri Beef Industry Council on their new “Speaking of Beef” program. Basically we helped the staff at the MBIC prepare materials for a group of initial volunteers to help them conduct public speaking engagements about …
Speaking of Beef Kicks Off
The Missouri Beef Industry Council has just kicked off a new program as I mentioned late last night called, “Speaking of Beef.” This program includes preparing volunteer producers for public speaking on key issues important to their industry and then helping schedule them to speak to local civic groups statewide. It’s just another way for beef producers to connect with …
Speaking of Missouri Beef
Cindy and I had a nice trip to Springfield today to conduct the first training session for the Missouri Beef Industry Council’s new “Speaking of Beef” program. I’ll post more on this tomorrow. Here you can see Cindy going over the basics when it comes to public speaking. That’s what these cattle producers will be doing over the next year …
Beef Promotion Board Appointments Made
Acting Agriculture Secretary Chuck Conner announced 39 appointments to the Cattlemen’s Beef Promotion and Research Board. All appointees will serve 3-year terms beginning Feb. 3, 2008. Appointed members representing cattle producers by state are: Max Bozeman, Jr., Alabama; Weldon D. Wynn, Arkansas; Manuel Rodrigues, California; Harold A. Wick, Colorado; Sidney L. Sumner, Florida; Dan D. Hinman, Idaho; Paul L. Kent, …
Organic Beef or Green Beef?
A new Beef Eco-Report suggests that “green” food isn´t necessarily organic food and conscious consumers might have to start choosing between the two. Analysts at the Hudson Institute‘s Center for Global Food Issues say that beef produced with grains and growth hormones produces 40 percent less greenhouse gas emissions and saves two-thirds more land for nature as compared to organic …
Spending Quality Time With Certified Angus Beef
This is just a heads up that I’ll be doing some highway miles on Tuesday to meet with the folks at Certified Angus Beef. We’ve been collaborating for some time on the use of audio in their communications plan. Their Quality Time audio news releases were started after we discussed our Talking News Releases several years ago for example. So, …