“Rev It Up” My ROI Checkoff Challenge

Jamie Johansen

The Beef Checkoff Program has a unique opportunity to encourage checkoff investors to share how they personally benefit from checkoff efforts, thanks to a generous donation from Yamaha of a three-passenger VikingT EPS 4×4 with specialized accessories and a total value of $21,728.07? Starting March 16, beef and dairy producers can enter the “Rev It Up” My ROI Checkoff Challenge …

Ag Group, Beef, Beef Checkoff

USDA Seeks Input on New Beef Checkoff

Cindy Zimmerman

The USDA Agricultural Marketing Service is seeking input on the development of a new industry-funded promotion, research and information order for beef. The new order would be in addition to the existing beef checkoff program, providing American beef producers with more resources for the marketing of their products and research to help strengthen the country’s beef industry. “Beef industry representatives …

Beef, Beef Checkoff, USDA

2015 National Beef Ambassadors Selected

Talia Goes

Rachel Purdy (Wyoming), Will Pohlman (Arkansas), Alicia Smith (Texas), Kalyn McKibben (Oklahoma), Demi Snider (Ohio) were chosen as the 2015 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the beef checkoff and managed by the American National CattleWomen, Inc, contractor to the beef checkoff. Contestants from throughout the country vied for …

Agribusiness, Beef Checkoff

NCBA CEO Expresses Upbeat Spirits Towards Next Fiscal Year

Jamie Johansen

Cattlemen’s grassroots organization, National Cattlemen’s Beef Association (NCBA), held their annual Cattle Industry Summer Conference in Denver, CO. last week. Producers and state organizations gathered to tackle and plan the coming year. Forrest Roberts, NCBA CEO, commented on the event and shared what we can see throughout the next fiscal year in terms of policy and markets. “This conference is …

Ag Group, Audio, Beef, Beef Board, Beef Checkoff, Cattle Industry Conference, NCBA

James Garner Original Beef Spokesman

Cindy Zimmerman

With the passing of film and television actor James Garner over the weekend, many are remembering his popular roles such as Bret Maverick in the 1950s western-comedy series Maverick and Jim Rockford in the 1970s detective drama The Rockford Files. One great role he played for the Beef Checkoff was the voice and face for some of the very first …

Beef, Beef Checkoff, Video

Texas Beef Producers Approve Beef Checkoff Program

Jamie Johansen

The Texas Department of Agriculture (TDA) announced that Texas beef producers have voted to establish a state-level Beef Checkoff program. TDA conducted this referendum upon petition by cattle industry organizations under the authorities designed by the Texas Legislature. “Texas is the largest cattle producing state in the nation, and our beef is among the highest-quality in the world,” says Agriculture …

Ag Group, Animal Agriculture, Beef, Beef Checkoff