Understanding Beef Board Committee Structure

Chuck Zimmerman

Polly Ruhland, CEO of the Beef Board, is making a point in answer to a question during the first Beef Board business session in this photo. I spoke with Polly to get a better understanding of the new committee structure that was approved during that session. Polly explains the process that led to the proposal for restructuring that was presented …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB

New Beef. It’s What’s For Dinner. Commercials Debut

Melissa Sandfort

Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week. The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a …

Advertising, Beef, Beef Board

10th Anniversary of Beef Industry Safety Summit

Melissa Sandfort

Consumers expect the beef they buy to be safe, every time. That’s why the beef checkoff supports the annual Safety Summit — to bring every segment of the beef industry together in one room to focus on ways to improve beef safety. 2012 marked the 10th anniversary of the Safety Summit and participants recognized that milestone by re-affirming the commitment …

Beef, Beef Board, CBB

Busy Year for Federation of State Beef Councils

Cindy Zimmerman

There was a changing of the guard for the Federation of State Beef Councils during the Cattle Industry Convention last week after a busy year for the leadership working on changes in the Joint Committee structure between the National Cattlemen’s Beef Association (NCBA) and the Cattlemen’s Beef Board (CBB). “It’s obviously been a year of identity,” said outgoing Federation chairman …

Audio, Beef, Beef Board, Cattle Industry Conference, CBB, NCBA

Beef Board Wrap-up

Chuck Zimmerman

Right after the conclusion of the CBB portion of the joint board meeting at the end of the Cattle Industry Convention I spoke with Chairman, Wesley Grau. Wesley says the 2012 Cattle Industry Convention has been “very positive.” The record turnout of 8,217 registered has been a sign of that positive mood in the industry. He says “everyone is moving …

Beef Board, Cattle Industry Conference, CBB

Best of Beef Awards

Cindy Zimmerman

Kyle Bauer, general manager of KFRM radio in Kansas was the emcee of the “Best of Beef 2012” awards Thursday morning at the Cattle Industry Convention in Nashville. Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and …

Beef, Beef Board, Cattle Industry Conference, CBB, NAFB, NCBA, NCBA Convention, ZimmComm Announcement

Amazing Attendance at Cattle Industry Convention

Cindy Zimmerman

At about 9:00 this morning, Jesse Womack from San Antonio, Texas was filling out an on-site registration form to attend his very first Cattle Industry Convention. Little did he know that he would become the 6,836th registrant for the convention – a new attendance record that will be beat many more times over today as the line for on-site registration …

Audio, Beef, Beef Board, Cattle Industry Conference, CBB, Livestock, NCBA, NCBA Convention

Beef Board Chairman Welcomes Convention Attendees

Chuck Zimmerman

The opening general session of the Cattle Industry Convention featured welcoming remarks from the Bill Donald, President of NCBA, as well as Wesley Grau, Chairman of the Cattlemen’s Beef Board. Wesley quoted CBB CEO, Polly Ruhland, from last summer’s meeting saying, “We are truly blessed.” He encouraged everyone to take full advantage of all the opportunities this convention provides. He …

Ag Group, Audio, Beef Board, Cattle Industry Conference, CBB

Better Beef Sales Launched at Cattle Convention

Cindy Zimmerman

The National Cattlemen’s Beef Association and the Beef Checkoff have partnered with Merck Animal Health to launch new online retail-training program for Better Beef Sales. The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes …

Animal Health, Audio, Beef, Beef Board, Cattle Industry Conference, CBB, Livestock, NCBA, NCBA Convention, Video

Previewing Beef Board Activities

Chuck Zimmerman

To get a look at the work of the Beef Board during the 2012 Cattle Industry Convention I spoke with Polly Ruhland, CEO. Once again I’m the Beef Board Blogger and will be mostly posting on the CBB MyBeefCheckoffMeeting.com blog, something I’ve been doing since January of 2006! Polly says there are two main governance issues being dealt with by …

Ag Group, Audio, Beef Board, Cattle Industry Conference