Busy Year for Federation of State Beef Councils

Cindy Zimmerman

There was a changing of the guard for the Federation of State Beef Councils during the Cattle Industry Convention last week after a busy year for the leadership working on changes in the Joint Committee structure between the National Cattlemen’s Beef Association (NCBA) and the Cattlemen’s Beef Board (CBB). “It’s obviously been a year of identity,” said outgoing Federation chairman …

Audio, Beef, Beef Board, Cattle Industry Conference, CBB, NCBA

Beef Board Wrap-up

Chuck Zimmerman

Right after the conclusion of the CBB portion of the joint board meeting at the end of the Cattle Industry Convention I spoke with Chairman, Wesley Grau. Wesley says the 2012 Cattle Industry Convention has been “very positive.” The record turnout of 8,217 registered has been a sign of that positive mood in the industry. He says “everyone is moving …

Beef Board, Cattle Industry Conference, CBB

Best of Beef Awards

Cindy Zimmerman

Kyle Bauer, general manager of KFRM radio in Kansas was the emcee of the “Best of Beef 2012” awards Thursday morning at the Cattle Industry Convention in Nashville. Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and …

Beef, Beef Board, Cattle Industry Conference, CBB, NAFB, NCBA, NCBA Convention, ZimmComm Announcement

Amazing Attendance at Cattle Industry Convention

Cindy Zimmerman

At about 9:00 this morning, Jesse Womack from San Antonio, Texas was filling out an on-site registration form to attend his very first Cattle Industry Convention. Little did he know that he would become the 6,836th registrant for the convention – a new attendance record that will be beat many more times over today as the line for on-site registration …

Audio, Beef, Beef Board, Cattle Industry Conference, CBB, Livestock, NCBA, NCBA Convention

Beef Board Chairman Welcomes Convention Attendees

Chuck Zimmerman

The opening general session of the Cattle Industry Convention featured welcoming remarks from the Bill Donald, President of NCBA, as well as Wesley Grau, Chairman of the Cattlemen’s Beef Board. Wesley quoted CBB CEO, Polly Ruhland, from last summer’s meeting saying, “We are truly blessed.” He encouraged everyone to take full advantage of all the opportunities this convention provides. He …

Ag Group, Audio, Beef Board, Cattle Industry Conference, CBB

Better Beef Sales Launched at Cattle Convention

Cindy Zimmerman

The National Cattlemen’s Beef Association and the Beef Checkoff have partnered with Merck Animal Health to launch new online retail-training program for Better Beef Sales. The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes …

Animal Health, Audio, Beef, Beef Board, Cattle Industry Conference, CBB, Livestock, NCBA, NCBA Convention, Video

Previewing Beef Board Activities

Chuck Zimmerman

To get a look at the work of the Beef Board during the 2012 Cattle Industry Convention I spoke with Polly Ruhland, CEO. Once again I’m the Beef Board Blogger and will be mostly posting on the CBB MyBeefCheckoffMeeting.com blog, something I’ve been doing since January of 2006! Polly says there are two main governance issues being dealt with by …

Ag Group, Audio, Beef Board, Cattle Industry Conference

Cattle Industry Convention Hashtag Controversy

Chuck Zimmerman

Who would have thought that we’d have a “controversy” over the Twitter hashtag for the Cattle Industry Convention? Really? Well, it might not be a full blown controversy but it’s at least interesting. The official hashtag is #CIC12. Makes sense. The CIC is not just one organization. You’ve got the National Cattlemen’s Beef Association (NCBA), the American National CattleWomen (ANCW) …

Ag Group, Beef Board, Cattle Industry Conference, NCBA

Beef Checkoff Launches “Cow Chow”

Cindy Zimmerman

Move over FarmVille – there’s a new game in town. The beef checkoff has launched a super cool, clever and creative way to educate people about what cows eat. It’s called “Cow Chow” (you have to love that!) and it’s an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos …

Beef, Beef Board, CBB, New Media

Cattlemen’s Beef Board Update

Chuck Zimmerman

The Cattlemen’s Beef Board is enjoying the best relationships with its contractors in years according to new CEO Polly Ruhland. I spoke with Polly, pictured on the right, at the NAFB Trade Talk session to find out how things are going after some of the recent changes. Polly says that the Beef Board is taking a look at the structure …

Ag Group, Audio, Beef, Beef Board, NAFB