The Blogging Beef Board CEO

Chuck Zimmerman

The CEO of the Cattlemen’s Beef Board, Polly Ruhland, is blogging during her 2013 Eisenhower Fellowship for International Leaders which is taking her to Japan and Taiwan. The blog is, pencilplow. “Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from a cornfield.” ~ Dwight D. Eisenhower Here’s an excerpt her most recent post …

Ag Group, Beef Board, Blogging, CBB

New Names for Beef & Pork Cuts

Talia Goes

The National Pork Board and Beef Checkoff Program received unanimous approval from the Industry-Wide Cooperative Meat Identification Standards Committee to introduce updated Uniform Retail Meat Identification Standards nomenclature for fresh beef and pork for retailers to use on pack. Changes to the beef and pork common names were the culmination of extensive consumer research which showed an opportunity for retailers …

Agribusiness, Beef, Beef Board, Pork

Beef Checkoff Responds to OIG Report

Talia Goes

Statement by Weldon Wynn Cattlemen’s Beef Board Chairman & Cattle Producer from Star City, Ark.: April 2, 2013 “We are gratified that the Office of Inspector General (OIG) audit of the Beef Checkoff Program for the years 2008-2010 identified no audit issues and reported full compliance by the Beef Board and its contractors. “In quoting directly from the report: ‘The …

Agribusiness, Beef Board

New Beef Board Leadership

Chuck Zimmerman

The 2013 Cattle Industry Convention is coming to a close but we’ll have more stories to share over the next several days. Today was business meeting day for the CBB, Federation and NCBA. The Cattlemen’s Beef Board now has a new Chairman, Weldon Wynn. Here’s now past Chairman, Wesley Grau, passing the gavel to Weldon. Other officers elected were Kim …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference

Joann Smith Looks Back at Start of Beef Checkoff

Chuck Zimmerman

One of my favorite people from Wacahoota, FL is Joann Smith. I am proud to say that I have been to Wacahoota! Joann was the first woman president of the National Cattlemen’s Assocation, now NCBA. During the Cattlemen’s Beef Board luncheon yesterday Joann was asked to take a look back at how the Beef Checkoff was started and to offer …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB

Federation Adds $6.6 Million to Checkoff Efforts

Melissa Sandfort

Beef producers serving state beef council boards throughout the country have chosen to supplement national and international research, education and promotion programs funded by the Beef Checkoff Program by about $6.6 million in fiscal year 2013, which began Oct. 1. The supplemental funds, invested through the Federation of State Beef Councils, are to be added to $40.3 million invested through …

Agribusiness, Beef, Beef Board, CBB, NCBA

2013 National Beef Ambassadors Announced

Melissa Sandfort

Erin Morrison (Minnesota), Katie Stroud (California), Emma Jumper (Arkansas), Jacquelyn Brown (Oregon) and Chandler Mulvaney (Alabama) were chosen as the 2013 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the beef checkoff. Twenty-two senior contestants ages 17-20, were judged in the areas of consumer promotion, classroom presentation, media interview technique and …

Agribusiness, Beef, Beef Board, CBB

Understanding Beef Board Committee Structure

Chuck Zimmerman

Polly Ruhland, CEO of the Beef Board, is making a point in answer to a question during the first Beef Board business session in this photo. I spoke with Polly to get a better understanding of the new committee structure that was approved during that session. Polly explains the process that led to the proposal for restructuring that was presented …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB

New Beef. It’s What’s For Dinner. Commercials Debut

Melissa Sandfort

Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week. The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a …

Advertising, Beef, Beef Board

10th Anniversary of Beef Industry Safety Summit

Melissa Sandfort

Consumers expect the beef they buy to be safe, every time. That’s why the beef checkoff supports the annual Safety Summit — to bring every segment of the beef industry together in one room to focus on ways to improve beef safety. 2012 marked the 10th anniversary of the Safety Summit and participants recognized that milestone by re-affirming the commitment …

Beef, Beef Board, CBB