Beef Checkoff Sets FY2014 Plan of Work

Talia Goes

The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board. In action concluding its two-day meeting in Denver this week, the Operating …

Agribusiness, Beef, Beef Board, NCBA

CBB Chairman Moving Forward

Jamie Johansen

Our Beef Board Chair, Weldon Wynn, spoke with Chuck during the committee meetings during the recent Cattle Industry Summer Conference. Weldon was enthusiastic about the new committee structure and gave a positive outlook into the 2014 budget approval. Some committee rooms had standing room only and that can only mean that members are more excited than ever to not only …

Audio, Beef, Beef Board, NCBA

2013 W.D. Farr Scholarships Awarded

Jamie Johansen

During the 2013 Cattle Industry Summer Conference, two recipients were awarded the W.D. Farr Scholarship from the National Cattlemen’s Foundation (NCF). THe $12,000 award recognizes superior achievement in academics and leadership and will allow the students to further their study in fields that benefit the cattle and beef industry. Benjamin Turner is from Rapid City, South Dakota. He is a …

Agribusiness, Audio, Beef, Beef Board, Cattle Industry Conference, NCBA

Why Are You Here Cattlemen?

Chuck Zimmerman

During the Cattlemen’s Beef Board meeting at the end of the Cattle Industry Summer Conference we heard a great speech in the form of the report given by CEO Polly Ruhland. She had a very heartfelt and powerful message which I believe shows you the quality of the people representing cattle producers on the staff of the Beef Checkoff. You …

Ag Group, Audio, Beef Board, Cattle Industry Conference, CBB

Beef Board CEO Reports at Summer Conference

Chuck Zimmerman

The CEO of the Cattlemen’s Beef Board, Polly Ruhland, was on stage this morning for the second general session of the Cattle Industry Summer Conference. I talked with her afterward. She says the new committee structure and format for the conference have generated good feedback. Condensing the agenda into a shorter time frame means that volunteer leaders have to spend …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB

Beef Was For Dinner at Buffalo Chip Campground

Chuck Zimmerman

I had no idea until last night that you could find a good steak and a lot more for a rustic sit down dinner at the Legendary Buffalo Chip Campground. It’s the Sturgis Buffalo Chip’s Surf-N-Turf Steakhouse located in The Historic Barn. There are other choices like lobster, chicken, ribs and huge pork chops. But I’m heading to Denver today …

Ag Group, Beef, Beef Board, Cattle Industry Conference, NCBA, New Holland

Connecting Beef Checkoff Funds With LMA

Jamie Johansen

Everyone involved in the beef industry understands the importance of the beef checkoff program. And what better time to inform producers of this beef promotion tool then during the 2013 Livestock Marketing Association’s Annual Meeting & World Livestock Auctioneer Championship. Jimmy Maxy, Secretary/Treasurer for the Cattlemen’s Beef Board and cattleman from California, took in the event and spoke with Chuck …

Audio, Beef, Beef Board, Livestock, LMA

New Beef Ad Campaign Launched

Melissa Sandfort

You may be seeing and hearing new “Beef. It’s What’s for Dinner.” advertising this summer. The beef checkoff has updated the popular campaign and rolled out new print and radio ads. Watch and learn more about the strategy behind the beef ad campaign and one of the beef producer-leaders involved. The new campaign targets millenial and Gen-X consumers ages 25-44, …

Agribusiness, Beef, Beef Board, Video

Checkoff Launches New Advertising Campaign

Talia Goes

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …

Advertising, Agribusiness, Beef Board