Small Numbers But Growing Market

Jamie Johansen

Herd numbers are down this year in the beef community, but enthusiasm is high. Cattlemen’s Beef Board (CBB) Chairman, Weldon Wynn was on hand at this year’s Trade Talk during the NAFB Convention. There is no doubt that the checkoff dollar is slim, but Weldon said they are making that dollar stretch. Weldon went on to discuss our international market, …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, Media, NAFB, NCBA

Checkoff Changes Marketing Direction in FY14

Melissa Sandfort

Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction …

Agribusiness, Beef, Beef Board, Marketing

New National Beef Ambassadors

Chuck Zimmerman

We have a new team of National Beef Ambassadors and here they are. This weekend the competition in Arkansas took place and I had the honor to be a judge once again even though it was from home. I’ll update this post when I get the names of these new beef agvocates. I was a judge of the essay writing …

Ag Group, Beef, Beef Board

Beef Checkoff Sets FY2014 Plan of Work

Talia Goes

The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board. In action concluding its two-day meeting in Denver this week, the Operating …

Agribusiness, Beef, Beef Board, NCBA

CBB Chairman Moving Forward

Jamie Johansen

Our Beef Board Chair, Weldon Wynn, spoke with Chuck during the committee meetings during the recent Cattle Industry Summer Conference. Weldon was enthusiastic about the new committee structure and gave a positive outlook into the 2014 budget approval. Some committee rooms had standing room only and that can only mean that members are more excited than ever to not only …

Audio, Beef, Beef Board, NCBA

2013 W.D. Farr Scholarships Awarded

Jamie Johansen

During the 2013 Cattle Industry Summer Conference, two recipients were awarded the W.D. Farr Scholarship from the National Cattlemen’s Foundation (NCF). THe $12,000 award recognizes superior achievement in academics and leadership and will allow the students to further their study in fields that benefit the cattle and beef industry. Benjamin Turner is from Rapid City, South Dakota. He is a …

Agribusiness, Audio, Beef, Beef Board, Cattle Industry Conference, NCBA

Why Are You Here Cattlemen?

Chuck Zimmerman

During the Cattlemen’s Beef Board meeting at the end of the Cattle Industry Summer Conference we heard a great speech in the form of the report given by CEO Polly Ruhland. She had a very heartfelt and powerful message which I believe shows you the quality of the people representing cattle producers on the staff of the Beef Checkoff. You …

Ag Group, Audio, Beef Board, Cattle Industry Conference, CBB

Beef Board CEO Reports at Summer Conference

Chuck Zimmerman

The CEO of the Cattlemen’s Beef Board, Polly Ruhland, was on stage this morning for the second general session of the Cattle Industry Summer Conference. I talked with her afterward. She says the new committee structure and format for the conference have generated good feedback. Condensing the agenda into a shorter time frame means that volunteer leaders have to spend …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB

Beef Was For Dinner at Buffalo Chip Campground

Chuck Zimmerman

I had no idea until last night that you could find a good steak and a lot more for a rustic sit down dinner at the Legendary Buffalo Chip Campground. It’s the Sturgis Buffalo Chip’s Surf-N-Turf Steakhouse located in The Historic Barn. There are other choices like lobster, chicken, ribs and huge pork chops. But I’m heading to Denver today …

Ag Group, Beef, Beef Board, Cattle Industry Conference, NCBA, New Holland