NCBA Concerns About Beef Checkoff

Cindy Zimmerman Leave a Comment

Agriculture Secretary Tom Vilsack met earlier this week with the Beef Checkoff working group and reportedly told them he’s planning on implementing a new checkoff program for the industry by January, 2016. The action would be taken under the 1996 Commodity Promotion, Research and Information Act, also called the “generic checkoff act,” and would be separate from and in addition …

AFBF, Audio, Beef, Beef Board, NCBA, USDA

NCBA’s Update From Washington

Jamie Johansen Leave a Comment

NCBA’s Director of Legislative Affairs, Kristina Butts, was on-hand during last week’s Cattle Industry’s Summer Conference to update producers on current and future issues the Washington office is tackling. “Washington is always an interesting place in a midterm election year. The one thing NCBA is really focused our efforts on this year is more on the regulatory side of a …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, CBB, NCBA

NCBA CEO Expresses Upbeat Spirits Towards Next Fiscal Year

Jamie Johansen Leave a Comment

Cattlemen’s grassroots organization, National Cattlemen’s Beef Association (NCBA), held their annual Cattle Industry Summer Conference in Denver, CO. last week. Producers and state organizations gathered to tackle and plan the coming year. Forrest Roberts, NCBA CEO, commented on the event and shared what we can see throughout the next fiscal year in terms of policy and markets. “This conference is …

Ag Group, Audio, Beef, Beef Board, Beef Checkoff, Cattle Industry Conference, NCBA

Small Numbers But Growing Market

Jamie Johansen Leave a Comment

Herd numbers are down this year in the beef community, but enthusiasm is high. Cattlemen’s Beef Board (CBB) Chairman, Weldon Wynn was on hand at this year’s Trade Talk during the NAFB Convention. There is no doubt that the checkoff dollar is slim, but Weldon said they are making that dollar stretch. Weldon went on to discuss our international market, …

Ag Group, Audio, Beef, Beef Board, Cattle Industry Conference, Media, NAFB, NCBA

Checkoff Changes Marketing Direction in FY14

Melissa Sandfort Leave a Comment

Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction …

Agribusiness, Beef, Beef Board, Marketing

Beef Checkoff Sets FY2014 Plan of Work

Talia Goes Leave a Comment

The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board. In action concluding its two-day meeting in Denver this week, the Operating …

Agribusiness, Beef, Beef Board, NCBA

CBB Chairman Moving Forward

Jamie Johansen Leave a Comment

Our Beef Board Chair, Weldon Wynn, spoke with Chuck during the committee meetings during the recent Cattle Industry Summer Conference. Weldon was enthusiastic about the new committee structure and gave a positive outlook into the 2014 budget approval. Some committee rooms had standing room only and that can only mean that members are more excited than ever to not only …

Audio, Beef, Beef Board, NCBA

2013 W.D. Farr Scholarships Awarded

Jamie Johansen Leave a Comment

During the 2013 Cattle Industry Summer Conference, two recipients were awarded the W.D. Farr Scholarship from the National Cattlemen’s Foundation (NCF). THe $12,000 award recognizes superior achievement in academics and leadership and will allow the students to further their study in fields that benefit the cattle and beef industry. Benjamin Turner is from Rapid City, South Dakota. He is a …

Agribusiness, Audio, Beef, Beef Board, Cattle Industry Conference, NCBA