The definition of the word “Novus” is new – and that describes Novus International‘s cutting edge approach to animal health as well as the company’s involvement with NAMA this year. Novus was one of our two NAMA coverage sponsors this year and we were happy to see Stephanie Gable and Jeremy Lutgen when they stopped by our trade show booth. …
Farmers Using Media Successfully
Cindy and I are in post-NAMA recovery. However, we may be physically tired but we’re emotionally charged. Those of you in agricultural marketing and communications will be too once you hear this week’s program which features an interview with Curt Blades, Successful Farming. They just finished the 2009 Farmer Use of Media Study and Curt shares some of their findings. …
Use Social Media To Separate Yourself From Competitors
The opening general session keynote speaker at the NAMA convention was Scott McKain, pictured here in front of the flames of ???? (you supply the description). The flames actually made for a very cool stage background and conversation topic throughout the event. Scott is Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse …
Social Media – Beyond The Decision
In this week’s program I interview the panel members of the NAMA breakout session I’m moderating at the end of the week – “Social Media DOES Fit in Your Marketing Decision – Moving Beyond This Decision.” The panel members include David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General …
My Lady’s Manor Steeplechase Race
I saw my first steeplechase races live and exciting today in Monkton, MD thanks to the John Deere Drive Green Utility Tractor Show. It was a wet and wild day at My Lady’s Manor Steeplechase races. Can you say “mud?” I left after the main race which you can see the winner of here. I got very lucky and was …
Money Farm on MGEX Commentary Call
Every time the USDA issues an important crop report, the Minneapolis Grain Exchange hosts a conference call for reporters with a market commentator. We have been responsible for recording and uploading that call to their server for the past couple of years now. Today the call focused on the April Supply Demand report and the commentator was Mike Krueger from …
The Derry Brownfield Show
I had a very enjoyable lunch today with my good friend Derry Brownfield. I know a lot of you know of Derry. He’s that farm broadcaster who is rude, crude, obnoxious, politically incorrect . . . (self description). I worked with Derry for almost 10 years and we covered a lot of miles together. Derry is still hosting his daily …
Spot Your Career Online
Clint Deitch has kicked off AgCareer Spotter and Cindy spoke to him about it by phone last week. So you can hear all about it in this week’s program. BTW. You can find Clint’s job listings via Twitter. Careerspotter.com, provider of online industry specific career centers, recently launched AgCareerSpotter.com targeting the agribusiness industry. Developed by agriculture human resources recruiters, AgCareerSpotter.com …
Cellulosic Ethanol To Bridge The Gap
Commercializing Gasification/Fermentation Technology was the topic of comments made by Mark Dietzen, INEOS Bio, at the Farm Foundation Transition To A Bio Economy Conference. He says that they have a practical technology that they’re in the process of implementing to be online by 2011 to produce cellulosic ethanol. He thinks that it will help bridge the gap between what’s possible …
Biotech Playing Key Role In Production Of Biofuels
I spoke with Paul Willems, BP Energy Biosciences Institute, one of our speakers at the Farm Foundation Transition To A Bio Economy Conference. I had met him previously at an earlier conference in the series. Paul says the BP Energy Biosciences Institute was created as a place to apply modern biology to energy problems. He told us that from their …