Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …
Leading Chapter Leaders
Chapter leaders attending the NAMA convention get some special motivation and training. This year one of people doing the training was Luann Pisarik, J. L. Farmakis (left). I’m just guessing by all the road signs in the room that they were navigating road blocks to get to their destination. Luann says they had a varied group and their goal was …
NAMA 2010 Marketer of the Year
With all the focus on new media and new ways of marketing, the winner of this year’s NAMA Marketer of the Year is one who uses the oldest method of marketing known to man, and the one that still works the best – word of mouth. Stephanie Liska, co-founder of Beck Ag, grew up on a farm in Iowa and …
MO Colleges Fund President: Novus Gives Students Look at Real World
Some students in Missouri are getting a look at the real world of agriculture during Novus International‘s 2nd annual “Science: A Foundation for Dynamic Careers” days at the company’s St. Louis-suburb headquarters. During tonight’s welcoming mixer, Mike Backer, President of the Missouri Colleges Fund … a group that helps get money and resources for students at the state’s 16 private …
Novus Welcomes Students to 2nd Annual Science Day
Hello, and welcome from St. Louis! I’m here to follow Novus International‘s 2nd annual “Science: A Foundation for Dynmamic Careers” days. This two-day event for Missouri Colleges Fund Scholars (more on that in a bit) who have received funding from Novus for their schooling will give the students a chance to see Novus’ operations in the St. Louis suburb of …
A Moment with the Student Marketing Competition Judges
Last night, I attended the NAMA reception for the dozens of professionals who will be judging the Student Marketing Competition that is sponsored by Monsanto. The volunteer judges, along with the student competition committee, are integral to the success of the program. But the program doesn’t just give students experience in developing products and marketing campaigns it is also an …
Get Over Your Fear of Social Media
Are you afraid of social media? Is the leadership in your company afraid of it? Then you need to visit with David Meerman Scott. He’s a recovering VP of Marketing and author of the book World Wide Rave. He is conducting the NAMA Pre-Conference Workshop, “Conquering the Fear of Social Media.” David will also be the keynote speaker at tomorrow’s …
Do You Know What Successful Farming Knows
Enter to win a free iPad. I thought that would get your attention. You can enter to win if you stop by the Successful Farming booth at the NAMA Connection Point during the 2010 Agri-Marketing Conference. Successful Farming is once again sponsoring AgWired coverage of the conference and we’re glad to see them helping boost Apple profits! By the way, …
Four Years of Forage Forum
I can’t believe it has been almost four years since we started producing the Forage Forum podcast for Pioneer on World Dairy Diary. When we started it in July of 2006, it was the very first dairy nutrition podcast for livestock producers. We’ve done over 70 podcasts since that time. Each one features news and information important to dairy professionals …
Passionate Pressure At IFAJ Congress
The Chair for this year’s International Federation of Agricultural Journalists 2010 Confress is Jef Verhaeren. I spoke with him via Skype to get a preview of the conference before I get there later this week. I’ll be rolling in to Ostend, Belgium on the weekend. I first met Jef years ago at the Green Week event in Berlin and we’ve …