This year the National Agri-Marketing Association presented Professional Development Awards of Excellence to four people. Pictured are (l-r) Marvin Kokes, NCBA (Sales), Sue Otten, AGCO (Public Relations), Scott McClure, Brighton Agency (Marketing Communications) and not pictured Elena Lindemann, Land O’Lakes Purina Feed (Product/Species Management). I spoke with Marvin, Sue and Scott about their award and how the theme for the …
Agvocate About Feeding The World
Capping off the first day of the NAMA Trends In Agriculture conference was Dr. Jay Lehr, The Heartland Institute. He started out his presentation on feeding the world with a video of him promoting agriculture and fertilizer to consumers on the streets of San Francisco. It was actually pretty funny to see people’s reactions from cab driver to old man …
World Outlook For Agriculture
Our kick-off speaker at the NAMA Trends In Agriculture conference this afternoon was Mark Pearson, Market To Market. Mark is a lot of things, including farmer and stockbroker in addition to his hosting of the tv show. He was here to talk about what he sees as trends in agribusiness which means looking forward but also backward. Mark looks at …
Kicking Off NAMA Trends In Agriculture
The National Agri-Marketing Association, Trends In Agriculture conference has a big crowd in Minneapolis. Welcoming us was committee chair, Lacy Carroll, Colle+McVoy. She introduced our kick-off speaker Mark Pearson, Market To Market. I’ll have an interview posted with Mark soon. I’m on my Verizon Mifi and it’s not real fast right now, especially since I’m uploading photos to get the …
What’s New At Rhea + Kaiser
This week I’m beginning an informal series for the ZimmCast to learn what’s new at marketing and communications agencies. To get things started this week I’d like to share a conversation with Diane Martin, President/CEO, Rhea + Kaiser. So let’s start out by asking, “Who is Rhea + Kaiser?” In their words, “We’re an agency of highly collaborative, creative problem-solvers …
Reining Lesson Couresy of John Deere At WEG
Visitors to The John Deere Place at the Alltech FEI World Equestrian Games are treated to scheduled reining demonstrations each day. This week the media had their own opportunity that included being able to sign up to try it yourself. Although I do enjoy riding occasionally I stayed on the ground with my camera and took a picture of Sarah …
Full Line of John Deere Equipment on Display at WEG
You might think that an equipment company exhibiting at the Alltech FEI World Equestrian Games would only display equipment to use on horse farms. You might think wrong. In fact, WEG sponsor, John Deere, is displaying their full line of equipment from consumer to ag to commercial. Earlier this week I spoke with Barry Nelson, Manager, Media Relations, about what …
Alltech Café Citadelle Helping Haitians
If you’re a coffee lover and want to support a good cause then consider Alltech Café Citadelle. I bought two pounds at the Alltech FEI World Equestrian Games where Carlos Ronchi was pouring for attendees. Carlos says that a cooperative in Haiti is producing the coffee and they’re re-building after the devastating earthquake earlier this year. Attendees at the WEG …
Andre Pater and John Deere Support Race For Education
Polish born artist Andre Pater was on hand at the John Deere media reception at the Alltech FEI World Equestrian Games. He was signing prints of one of his four paintings that he produced for the Race For Education. You can purchase one of them online. I spoke with him about his work and support for the Race For Education. …
Fabulous Farm Babe at Dairy Expo
The weather has been fabulous so far this week for the 2010 World Dairy Expo and Wisconsin’s own Fabulous Farm Babe (Pam Jahnke) has been hard at work as usual. She was the first person I saw when I walked in the door yesterday morning, so I figured she would make a great first interview for the expo since she …