American Hereford Beef Is What’s For The Media

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Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …

Ag Group, American Hereford, Audio, Beef, ZimmCast Chuck ZimmermanAmerican Hereford Beef Is What’s For The Media

Hereford Product Best In Years

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Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun. Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed …

American Hereford, Audio Chuck ZimmermanHereford Product Best In Years

National Beef Sells Certified Hereford Beef

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One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …

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Managing Certified Hereford Beef

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The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …

American Hereford, Audio Chuck ZimmermanManaging Certified Hereford Beef

Certified Hereford Beef

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Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …

American Hereford, Audio, Beef Chuck ZimmermanCertified Hereford Beef

Overview of the American Hereford Association

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The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at City Tavern is Craig Huffhines, EVP of AHA. I talked to Craig before we ate and he explains the history of the Hereford breed and AHA. He says they’ve got about 40 employees working in 4 major divisions in …

American Hereford, Audio Chuck ZimmermanOverview of the American Hereford Association

Hereford World Magazine

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We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication – Hereford World. So attending along with us is Angie Stump Denton, Editor. Here’s where you can find the latest issue. Hereford World magazine is published for conscientious Hereford breeders and commercial cattlemen who make their living in the beef industry. Timely articles and …

American Hereford, Publication Chuck ZimmermanHereford World Magazine

Hereford vs. Angus Heterosis Research

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Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting. I’m going to interview him and have him explain this since you may not be familiar with the term. I know I wasn’t. Basically this is an effort to document the value …

American Hereford, Beef Chuck ZimmermanHereford vs. Angus Heterosis Research

Welcomed By Craig Huffhines

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The Executive Vice President of the American Hereford Association is Craig Huffhines. He welcomed us to the media day event and reviewed our day’s activities. I’m going to interview Craig on our break to learn more about him and what he’s trying to accomplish in his leadership position with the organization. Craig’s been with AHA since 1992 when he started …

American Hereford Chuck ZimmermanWelcomed By Craig Huffhines

Hearing About Herefords

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Class is in session at the American Hereford Association offices for agricultural journalists. I think this is the first time for most of us to actually visit the AHA office. Our program includes topics like new heterosis research, the resurgence of an industry icon, answering the performance call and creating Hereford demand through consumer satisfaction. AHA Media Day Photo Album

American Hereford Chuck ZimmermanHearing About Herefords