Using Data to Create Change

Jamie Johansen

Record markets and expansion in the beef industry and especially in the Hereford breed has provided opportunity for investments. The American Hereford Association jumped at this and put together an educational event for their breeders. The Hereford Genetic Summit took place last week at Missouri State University’s Darr Agricultural Center and breeders flooded in with open ears. “We are really …

Ag Group, American Hereford, Audio, Beef, Education, Events

Hereford Breeders Unite for Genetic Summit

Jamie Johansen

I am headed to Springfield, MO today for the Hereford Genetic Summit being held at the Christopher S. Bond Learning Center located at the Darr Agricultural Center on the Missouri State University campus. As a Hereford breeder, this event is near and dear in my heart. Tune in for audio and photos as I capture all the happenings here on …

Ag Group, American Hereford, Animal Health, Beef, Education

American Hereford Beef Is What’s For The Media

Chuck Zimmerman

Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …

Ag Group, American Hereford, Audio, Beef, ZimmCast

Hereford Product Best In Years

Chuck Zimmerman

Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun. Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed …

American Hereford, Audio

Managing Certified Hereford Beef

Chuck Zimmerman

The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …

American Hereford, Audio

Certified Hereford Beef

Chuck Zimmerman

Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …

American Hereford, Audio, Beef

Hereford World Magazine

Chuck Zimmerman

We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication – Hereford World. So attending along with us is Angie Stump Denton, Editor. Here’s where you can find the latest issue. Hereford World magazine is published for conscientious Hereford breeders and commercial cattlemen who make their living in the beef industry. Timely articles and …

American Hereford, Publication

Hereford vs. Angus Heterosis Research

Chuck Zimmerman

Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting. I’m going to interview him and have him explain this since you may not be familiar with the term. I know I wasn’t. Basically this is an effort to document the value …

American Hereford, Beef