Tuesday night at the Alltech International Symposium was discussion dinner night. While Chuck was sitting in on the Marketing discussion, I got to participate in the Beef 2020 dinner and discussion. Participants in the conversation were from a wide range of backgrounds and geographies including people from the United States, South America and Europe. The topic of discussion for the …
Chaney’s Dairy Barn
The World Market at the Alltech International Symposium played host to several companies. Walking through the market an attendee had the opportunity to taste test meat, bread or cheese, but one of the most popular attractions was the Chaney Dairy Barn ice cream. The Chaney family dairy is located in Bowling Green, Kentucky. The dairy farm has been in the …
Alltech Lyons Glimpse the Future
A pair of Dr. Lyons bid us goodbye from the 2013 Alltech International Symposium. Here are son/father, Dr. Mark Lyons and Dr. Pearse Lyons. Dr. Mark Lyons, vice president of corporate affairs at Alltech, talked to us about the importance of food safety as he shared the company’s vision for helping expand agricultural production in China. According to Lyons, food …
Alltech Symposium Tweetup
It was tweetup time at the Alltech International Symposium last night at the Lexington Brewing location downtown. We had a big crowd show up to meet each other in person and enjoy some fun and fellowship. Alltech played a lot of what I would call farmer agvocacy film clips, many of which I had never seen. Most were funny and …
Discussing Different Topics at Alltech Dinners
At the end of the second day’s program here at the 2013 Alltech International Symposium a series of discussion dinners are held on a variety of topics. I chose Crisis Management which ties in to a full session on the topic that I participated in earlier in the day. I’ll have more on that in a later post. Our dinner …
Re-imagining Nutrition
The emerging change in the culture of nutrition was one of the topics of discussion in the afternoon session of the Alltech International Symposium. The session featured areas of research that are revolutionizing the world of nutrition. Among the interesting topics discussed were the use of enzymes as a feed additive for beef, neonatal nutritive programming in chickens and feeding …
Food Branding Important in Reaching Consumers
One of the Tuesday morning sessions at the Alltech International Symposium included a Food Branding Panel. The panel was made up of individuals with experience in the restaurant business, retail, local foods, social media, and science. According to Dr. Mark Lyons, Vice President of Corporate Affairs for Alltech, the panel was a really good opportunity to talk about miscommunications and …
An Alltech Marketing Forum
We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand. One of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee …
Kentucky Night Interviews
Last night at Kentucky night, I had the opportunity to catch up with a few of this year’s symposium attendees and ask them why they chose to come. The first person I caught up with was Clark Springfield division manager with O.H. Kruse Grain and Milling. Springfield is attending the Agribusiness Summit at symposium. The summit is a discussion opportunity …
Alltech Kentucky Night
A highlight of the Alltech International Symposium is the Kentucky Night dinner at the Kentucky Horse Park in the Alltech Arena. After a busy day of conducting business and attending sessions we get casual and relaxed with good food and good friends. There’s also a band and dancing. You can see it in our photos! We’re now on day two …