New Client – AGCO

Chuck Zimmerman

I’d like to welcome AGCO to the list of companies that are using Talking News Releases! We just sent out the first in a series of releases for them. You can see the first one here: Spray Guide Release We’re working with AGCO through a great agency located in MN – Broadhead + Co. Thank you Dean Broadhead!

Agribusiness

You Can’t See It But The Wind Was Gusting & Cold

Chuck Zimmerman

Here’s a better photo of Jack Arute, who was the Team Ethanol/IndyCar Press Conference emcee. It was sunny outside of Union Station in Washington, DC but the wind was blowing hard and the wind chill had to be about 10 degrees! By the time we were done I had no feeling in my hands and could barely hold a camera …

Agribusiness

1,547 Reporters Sent John Deere Talking News Release

Chuck Zimmerman

Yesterday I had a chance to show Barry Nelson, John Deere Public Relations Manager, how Talking News Releases work. He decided that his announcement today would be a good chance to try it out so . . . John Deere had a press conference this morning. I recorded audio from each of the representatives quoted in the release. Those sound …

Agribusiness

Pictures From Press Conferences

Chuck Zimmerman

John Deere’s Product Planner, Mike Miller, talking about Soybean Rust Spray tests at the early morning press conference. To his right is Barry Nelson, Public Relations Manager. To his left is Dr. Jeff Barnes, Crop Systems Specialist and then Don Borgman, Manager of Market Planning.

Agribusiness, Commodity Classic

Lots Of Good Looking Booths

Chuck Zimmerman

Another company that incorporates Talking News Releases into their communications strategy is BASF through their agency, Brighton Agency. In this picture the Commodity Classic trade show was just kicking off on Thursday afternoon. In the BASF booth they have an outdoor scene complete with the sounds of crickets and birds. The audio changes throughout the day to match what you’d …

Agribusiness, Commodity Classic

Commodity Classic Trade Show Kicks Off

Chuck Zimmerman

Monsanto has been one of our biggest supporters and first Talking News Release clients. Through their agency, Osborn & Barr Communications, we’ve sent out numerous product-related news releases with audio. They have the first press conference on Friday morning bright and early at 7am. I’ll be there to record the announcements and bring it to you here on Agrimarketing Pros.

Agribusiness, Commodity Classic

Polar Express Snow Plow

Chuck Zimmerman

I couldn’t resist posting a picture of this little guy from the NCBA trade show. Especially since New Holland is a client and we helped with their Polar Express movie promotion by sending a Talking News Release!

Agribusiness

Customers Playing Games

Chuck Zimmerman

The trade show here at the NCBA convention is huge. Producers have lots of opportunities to talk to company reps or here at the Novartis booth, they can compete in a computer quiz for prizes that are awarded each day to the 2 highest scorers.

Agribusiness

Even The News Room Is Sponsored!

Chuck Zimmerman

I know it’s not a very exciting picture but you can see how everything is sponsored. Reporters at the news center will leave this convention weighing several pounds more due to the large quantities of food bestowed upon them. Thursday’s breakfast included large steaks! After all we have to get our beef quota.

Agribusiness, Media