John Deere’s Product Planner, Mike Miller, talking about Soybean Rust Spray tests at the early morning press conference. To his right is Barry Nelson, Public Relations Manager. To his left is Dr. Jeff Barnes, Crop Systems Specialist and then Don Borgman, Manager of Market Planning.
Another company that incorporates Talking News Releases into their communications strategy is BASF through their agency, Brighton Agency. In this picture the Commodity Classic trade show was just kicking off on Thursday afternoon. In the BASF booth they have an outdoor scene complete with the sounds of crickets and birds. The audio changes throughout the day to match what you’d …
Monsanto has been one of our biggest supporters and first Talking News Release clients. Through their agency, Osborn & Barr Communications, we’ve sent out numerous product-related news releases with audio. They have the first press conference on Friday morning bright and early at 7am. I’ll be there to record the announcements and bring it to you here on Agrimarketing Pros.
I couldn’t resist posting a picture of this little guy from the NCBA trade show. Especially since New Holland is a client and we helped with their Polar Express movie promotion by sending a Talking News Release!
The trade show here at the NCBA convention is huge. Producers have lots of opportunities to talk to company reps or here at the Novartis booth, they can compete in a computer quiz for prizes that are awarded each day to the 2 highest scorers.
I know it’s not a very exciting picture but you can see how everything is sponsored. Reporters at the news center will leave this convention weighing several pounds more due to the large quantities of food bestowed upon them. Thursday’s breakfast included large steaks! After all we have to get our beef quota.
The first stop was the Merial booth, where I spoke with Jim Gibb, Sr. Manager, Beef Segment Development about new dna testing products from Igenity. You can listen to our next audio interview here: ZimmComm Podcast. Later this week, new U. S. Secretary of Agriculture, Mike Johanns, will be making a speech. We’ll bring you audio from his remarks.
Obviously we haven’t been very active on our blog yet. Give us time. We’re still a startup company. Gotta lot of work to do on our website too. But we’ve been busy. Our Talking News Release service has attracted a lot of attention and we have several new clients just in the past week. New to the ZimmComm client family …