Lots Of Good Looking Booths

Chuck Zimmerman

Another company that incorporates Talking News Releases into their communications strategy is BASF through their agency, Brighton Agency. In this picture the Commodity Classic trade show was just kicking off on Thursday afternoon. In the BASF booth they have an outdoor scene complete with the sounds of crickets and birds. The audio changes throughout the day to match what you’d …

Agribusiness, Commodity Classic

Commodity Classic Trade Show Kicks Off

Chuck Zimmerman

Monsanto has been one of our biggest supporters and first Talking News Release clients. Through their agency, Osborn & Barr Communications, we’ve sent out numerous product-related news releases with audio. They have the first press conference on Friday morning bright and early at 7am. I’ll be there to record the announcements and bring it to you here on Agrimarketing Pros.

Agribusiness, Commodity Classic

Booth Activity

Chuck Zimmerman

The first stop was the Merial booth, where I spoke with Jim Gibb, Sr. Manager, Beef Segment Development about new dna testing products from Igenity. You can listen to our next audio interview here: ZimmComm Podcast. Later this week, new U. S. Secretary of Agriculture, Mike Johanns, will be making a speech. We’ll bring you audio from his remarks.

Agribusiness, Audio, NCBA Convention, Podcasts