Prior to joining the Wheat Growers team, Antonsen was the head of origination for the Minnesota Soybean Processors plant in Brewster, Minn. Before that he was a merchandiser for the South Dakota Soybean Processors facility in Volga, S.D.

Released every two weeks, the Farm Wars! Podcast includes in-depth interviews with news and policy makers along with news coverage and discussion segments like “This Week In Insanity” and “Warm Fuzzy/Cold Prickly.”

Take a listen to the latest episode here: Farm Wars! Podcast

Please thank Mary for her service at NCBA and join me in congratulating her as she begins an exciting new career. Her last day at NCBA will be May 25.

So, if you think you can fill Mary’s shoes at NCBA here’s where you can get more information.

As a play on our everyday profession as Farmers we have created “Just Farmers…”. Just Farmers is not specifically about the agricultural meaning of farmer and really is a more broad look at how through the use of different social channels conversations are being grown into crops of relationshipsand the harvest are the communities brought together in the end. More simply Just Farmers… includes those people interested in farming communities of engaged committed individual people by engaging in conversations.

Just Farmers is a project of:

Jeff Fowle
Mike Haley
Ray Prock, Jr.

American Farriers Journal has also posted a certificate for National Farriers Week that horse owners can download and personalize for their farriers. It can be downloaded at http://www.americanfarriers.com/file_open.php?id=173.

Here are some major topical areas in the report:

Guilt and Confusion Around Organic Foods
Buying into “buying local”
Myths About Food Costs and the Modern Family Farmer

Kay says this year’s Summit was a little different than normal since it focused more on how to effectively communicate with the consumer and better understand what the consumer wants and needs to know. It also provided a cross-species networking opportunity which is one of the benefits to this type of meeting. I asked Kay what stood out in her mind after listening to the presentations. One was a step by step method to communicate with the consumer which gave specific workable ways to accomplish this. Another was presentation on the PennAg Industries Association Today’s Agriculture display at the 2012 PA Farm Show.

You can hear my interview with Kay here: Interview with Kay Johnson Smith

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Chris talks about the fact that they are celebrating 25 years of advocating for animal agriculture representing all animal species. He says that this past year they’ve had a lot of success at the state level impacting legislation that supports agriculture. He says the Stakeholders Summit had a record attendance and that social media came to the forefront as a tool to communicate agriculture’s message. Yes indeed!

You can hear my interview with Chris here: Interview with Chris Ashworth

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

We also talked about AgChat and the AgChat Foundation which both Michele and I serve on the board of. It is amazing that the weekly Twitter conversation has been going for over 3 years and Michele says there has been participation from over 15,000 people from 15 countries. She says the outcomes from the conversation are fascinating. I’ll also use this chance to promote this year’s AgChat Foundation Agvocacy 2.0 Conference which will take place August 23-24 in Kansas City. Submit your application here.

Listen to this week’s ZimmCast here: Authentically Agriculture with Michele Payn-Knoper

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Tom’s topic was “Strengthening the Bond.” I took that to mean a discussion about relationships and I was right. His message was that “the farmer has a story to tell and that the farmer should tell to consumers.” By doing that we can build the relationships that will help them better understand where our food comes from. And he also points out how farm broadcasters can help tell the story of the farmer.

You can hear my interview with Tom here: Interview with Tom Steever

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Shelly was here to speak on “Closing the Trust Gap,” and her comments on how individuals and companies can accomplish this are spot on. I fully agree with her idea that you used to spend money on media and then you got business. Today you spend time on media and you get business. Now, that media is yourself and/or social media (mobile website, blog, podcasts, social networking, etc.). Of course time is money but to utilize these tools properly you have to invest time and give it time to develop. She also made a point of saying how big a mistake it is to think you can hire the company president’s just out of college daughter to run your social media accounts. If you think about that hard enough for a minute you’ll understand why. However, it happens and it is a setup for potential disaster.

You can hear an excerpt of Shelly’s comments here: Shelly Kramer Talks Blogging

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Speaking of the American Feed Industry Association being a founding member/organization/supporter of the AAA, here’s Sarah Novak, Vice President, Membership & Public Relations at AFIA, receiving a 25 years of support award from AAA Chairman Chris Ashworth. During our Stakeholders Summit reception last night all the long time supporters of the AAA were recognized and photos are in the online photo album.

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. I asked them to tell us about the College Aggies program and what being here means to them and why they are such strong supporters of agriculture.

You can hear my interview with our scholarship winners here: Interview with Scholarship Winners

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Janie gave some great advice. For example, she says that you have to have factual information readily available before these issues blow up. That’s because journalists are under ridiculous deadlines and need instantaneous information and resources. She says that if you wait to put it together until you’re asked for it then you’ve lost the opportunity. I agree. She also makes a point of using the social media platforms like blogging since even the media are doing so as well as consumers and animal activists. She also makes a great point that those of us in “industry” media should be looked to as a place to make sure good information is available. MeatingPlace is followed and read by mainstream media just like AgWired is!

You can hear my interview with Janie here: Interview with Janie Gabbett

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

I asked Mike what he wanted to communicate to our group here. He says that he first wanted us to know how big the impact is going to be on hog production when closed confinement stalls for sows are banned next year. He says this change is happening in Europe and will happen here as well. This change is going to be huge. He says that minor changes can be dealt with but a change of this magnitude which will require massive investment to implement without showing a greater return is going to be hard to deal with.

You can hear my interview with Mike here: Interview with Mike Sheldon

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

I talked with Anne after the session who says she really liked the opportunity to interact with leaders in the livestock industry. She started her comments addressing the action of the Senate Ag Committee last week on the farm bill. She says she also raised some issues for attendees to get proactive communicating to their local legislators. She says there’s a long road ahead for the farm bill. She says the bill will be written under very challenging conditions. It’s time to make sure priorities are known and to talk with legislators not on an ag committee.

You can hear my interview with Anne here: Interview with Anne Hazlett

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, Real Farmers Real Food: Celebrating Tradition and Technology, is meant to stimulate a discussion of both the legacy of the role that agriculture plays and the importance of new technologies. I think Sarah is the main social media handler so follow along with @AnimalAg for live tweets during the conference using the hashtag, #AAA12.

You can hear my interview with Sarah here: Interview with Sarah Hubbart

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

I asked Walter what he wanted these agrimarketing professionals to take away from his presentation. He says the main message is, “I don’t want them to go back home and be the same professional when they left.” He says his background as a professional athlete taught him to get bigger, stronger and faster. He’s applied that same strategy to his post athletic career and suggests the same for NAMA members.

You can listen to my interview with Walter here: Walter Bond Interview

2012 Agri-Marketing Conference Photo Album

I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. Let’s get started in show order with Peter Sheahan. Peter talked about “Making it Happen: How To Turn Good Ideas Into Great Results.” Peter talks about how you take good ideas and then execute. It’s in the execution that you take those ideas and innovate!

Next we’ll move along to Ross Shafer who spoke on “Are You Still Relevant?” Of course we’d all like to think we’re relevant. One of the first things Ross says that sticks with me is the idea of “quit going to ag meetings.” He highly suggests going to meetings for other industries. He says that you’ll hear ideas in those meetings you’ll never hear in an ag meeting. That might be just what you need to stay relevant!

And finally we’ll visit with Scott McClure, Brighton Agency, who was our Vice Chair of this year’s NAMA Conference Planning Committee. Scott says the success of this year’s Conference is a combination of the enthusiasm in our industry and the coming together of one of the largest gatherings of people we’ve had in a decade. Scott also says he worked on a great planning committee this year and gives them the credit for coming up with a really good program that included speakers like Peter and Ross.

Listen to this week’s ZimmCast here: 2012 Agri-Marketing Conference Program

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team competition much this year so somebody needs to help me out and add a comment about what their product was. Sorry, I just did not get notes of that. However, I did capture the winners on video. Think they’re excited?

The other winners included:

2nd place – University of Minnesota,

3rd place – Kansas State University,

4th place – University of Wisconsin-Madison,

5th place – Arizona State University,

6th place – University of Illinois-Urbana/Champaign.

2012 Agri-Marketing Conference Photo Album

You can listen to my interview with Beth here: Beth Burgy Interview

2012 Agri-Marketing Conference Photo Album

Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity!

It’s also interesting to search the hashtag to see what you can find there.

2012 Agri-Marketing Conference Photo Album

Up first is Best of Show – Advertising

Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller

Audience: Youth and school children in urban and rural areas of South Dakota.

Next up is Best of Show – Public Relations

Client: Case IH, Racine, WI – Julie Rudnick

Audience: Farm owners/operators, farm managers, used equipment purchasers and part-time farmers.

Congratulations to all the Best of NAMA award winners. You can find the complete list in the current issue of AgriMarketing Magazine.

2012 Agri-Marketing Conference Photo Album

You can listen to John’s remarks after receiving his award here: John Becherer Award Remarks

2012 Agri-Marketing Conference Photo Album

Thousands of people visit the Center which sits on a 164 acre site next to Legends Outlet Mall and Kansas Speedway in Bonner Spring, Kan. The Center relies on dues, donations, facility rental and visitor fees since it doesn’t receive any state or federal money.

Listen to this week’s ZimmCast here: 2012 National Ag Hall of Fame Season

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Contact farmersfight2012@yahoo.com for more information.

Follow on Twitter and Facebook.

Those interested in more information about how they can contribute to the “Meet America’s Farmers” YouTube channel can contact Mark Crouser at Mark.Crouser@foodintegrity.org.

I picked out one of the videos on the channel that features our good friend, Andrew McCrea. Here’s what he says about farming.

The best thing about being a farmer: Being around family, bringing kids with you in the combine or tractor and giving them rides on the horse, and living in the country. It’s hard work, but a good living.

So what do you think about this effort?

A few paying publicity spaces will be incorporated on each local page (also free of charge for the first year), for local shops, restaurants, sports- and cultural activities, B&B and so on.

I visited with Ann Irvin to learn how they got this beautiful place started. Ann says she grew up on a farm and wanted to get back to that lifestyle. At first they were just interested in having a place to go and have a garden. But they found a larger piece of property and after a drive through central Florida where they stopped at a winery they got the idea to start their own winery. They grow their own grapes and have learned along the way.

Irvin~House Vineyards is the only domestic winery in Charleston, SC. We grow the grapes, harvest them, make the wine, and bottle our wines on the property.

Even the grapes we grow have Southern roots. Our wines are hand-crafted from the humble muscadine grape . This sweet grape with a fruity aroma grows practically everywhere in the South. People tell us how the taste of muscadines transport them back to their childhood.

In addition to the winery, the Irvins also work with a local tea plantation to make the first ever hand-crafted sweet tea flavored vodka called Firefly.

The Firefly Distillery is located on Wadmalaw Island, South Carolina, 30 miles south of Charleston. We don’t have the bright lights of the big cities. The pace is a little slower down here. We have plantations, hundred-year-old oak trees and dirt roads. Everyone is your neighbor and folks enjoy relaxing on the front porch swing, on a lazy Sunday afternoon. It’s where you can hear the crickets chirping at night and you can still see the fireflies light up the sky. It was this wonderful environment and the special ingredients found right in our own backyard that inspired us to created handcrafted vodkas unlike those made anywhere else.

Listen to this week’s ZimmCast here: The Irvin~House Vineyard

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

This is the 5th year of the program. The total is now almost 5 million dozen eggs donated! We’re going to do our part this weekend to support America’s egg farmers in our household. Colored eggs or not, we love eggs!

“If you’ve ever met an egg farmer, you know just how incredibly generous and giving these men and women are,” said Gene Gregory, president of United Egg Producers. “All year long, but especially at Easter, they proudly do what they can to support the communities in which they live and work.”

“It’s no longer just unemployed people who seek out help from their local food banks,” explained Vicki Escarra, president and CEO of Feeding America. “More than ever, we’re working with people who just can’t make ends meet and need help feeding themselves and their families.”