RFA Ethanol Podcast

Swanson Russell Welcomes New Account Supervisors

Talia Goes

Swanson Russell announces the hire of Amy Bugg and Heidi Grunkemeyer as account supervisors in the Omaha office. Bugg focuses on the agency’s agribusiness accounts. A graduate of the University of Illinois in Urbana-Champaign, she holds a bachelor’s degree in agricultural communications with an emphasis on advertising. Bugg previously worked as both a group account lead and team lead for …

Advertising, Agribusiness, Marketing

Put Some LabelBling on Your Groceries

Talia Goes

LabelBling, a new line of high impact labels by Yerecic Label, uses new techniques to create an upscale look at an affordable rate for fresh produce growers, packers and shippers. The line focuses on the use of eye-catching visuals such as holographic films, sparkle inks and embossing to draw attention and interrupt the shopper as they carry out their shopping …

Advertising, Agribusiness

Dairy Leaders Celebrate Sustainability Award

Talia Goes

Winners of the dairy industry’s prestigious Sustainability Awards join the ranks of celebrities, athletes and influencers – from country music singer Miranda Lambert to movie star Salma Hayek to actor and father Taye Diggs – by donning the famed Milk Mustache for their own ad. The dairy industry leaders were recognized yesterday for their efforts to advance sustainability at the …

Advertising, Agribusiness, Dairy, Sustainability

Checkoff Launches New Advertising Campaign

Talia Goes

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …

Advertising, Agribusiness

Paradowski Creative Earns New Business

Talia Goes

Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …

Advertising, Agencies, Agribusiness

2012 NAMA Best of Show Awards

Chuck Zimmerman

We had a great Best of NAMA Celebration here at the Agri-Marketing Conference. Congratulations to all the winners. We especially want to congratulate our Best of Show winners. First up is PR Best of Show which was awarded to the Minnesota Pork Producers and Weber Shandwick for their entry “Oink Outings.” Accepting were Pam Voelkel and Emily Negrin. Next up …

Advertising, NAMA, Public Relations

REL Productions Launches FarmFootage.com

Talia Goes

FarmFootage.com is a stock video supplier specializing in high-definition, broadcast quality, royalty-free agricultural video footage. The high-definition footage is made available by REL Productions along with a network of consigning owners of agricultural footage. Currently, the National Pork Board and other groups are using FarmFootage.com to share their video footage and broadcast video packages with the media and industry partners. …

Advertising, Agribusiness, Farm Shows, Video

Congrats to the 2013 Golden ARC Winners

Jamie Johansen

The Agricultural Relations Council’s (ARC) 2013 Golden ARC Awards Contest were recently announced at the organizations annual professional development meeting in Oklahoma City, OK. 14 Golden ARC winners and 18 Merit winners were awarded to elite agricultural public relations professionals. This year the Golden ARC de Excellence Award was awarded for the best all-around entry in the campaign division. Congratulations …

Advertising, ARC

Branding Without Fire & Ice

Jamie Johansen

What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …

Advertising, Alltech, Audio, Beef, Dairy

Battle of the Brands Winner

Melissa Sandfort

Simpson College stands alone as champion of Lessing-Flynn Advertising’s Battle of the Brands. The contest, now in its third year, pitted 65 Iowa brands head-to-head in a March Madness-style bracket. Over the course of four weeks, fans of the brands determined who moved on by voting on each match-up, including the championship match that saw Simpson College triumph over Anderson …

Advertising, Agribusiness, Education