Names for REAL Seal Cartoon Character

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As part of the ongoing effort to revitalize and build awareness of the dairy industry’s iconic REAL Seal, the National Milk Producers Federation (NMPF) is inviting the public to help choose the name that will be given to a cartoon character modeled after the logo. The character greets those who go to www.realseal.com and will be used in other applications …

Advertising, Agribusiness, Dairy

Educating the Masses at NAMA Boot Camp

Jamie Johansen

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Communications, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Communications, Marketing, NAMA

New Multi-Channel Meredith Agrimedia Group

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Meredith Corporation announced the creation of Meredith Agrimedia, an innovative new marketing and media service for the agricultural community. The new group encompasses popular existing brands, including Successful Farming magazine, Agriculture.com, Living the Country Life, the Successful Farming Machinery Show and Ageless Iron Almanac. Meredith Agrimedia offers farmers and other agriculturalists expanded multimedia services tied to Meredith’s industry-leading distribution platforms. …

Advertising, Agribusiness, Media

Southeastern States Hire New Advertising Sales Rep.

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The Livestock Advertising Network (LAN) has been named the new national advertising representative for state cattlemen’s associations across the Southeast. LAN will currently be representing the Alabama Cattleman, Carolina Cattle Connection, Georgia Cattlemen, Cow Country News (Kentucky), and Tennessee Cattle Business. These 6 states will represent a circulation of over 37,400 producers. The Livestock Advertising Network will be coordinating all …

Advertising, Agribusiness, Livestock

Swanson Russell Welcomes New Account Supervisors

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Swanson Russell announces the hire of Amy Bugg and Heidi Grunkemeyer as account supervisors in the Omaha office. Bugg focuses on the agency’s agribusiness accounts. A graduate of the University of Illinois in Urbana-Champaign, she holds a bachelor’s degree in agricultural communications with an emphasis on advertising. Bugg previously worked as both a group account lead and team lead for …

Advertising, Agribusiness, Communications, Marketing

Put Some LabelBling on Your Groceries

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LabelBling, a new line of high impact labels by Yerecic Label, uses new techniques to create an upscale look at an affordable rate for fresh produce growers, packers and shippers. The line focuses on the use of eye-catching visuals such as holographic films, sparkle inks and embossing to draw attention and interrupt the shopper as they carry out their shopping …

Advertising, Agribusiness

Dairy Leaders Celebrate Sustainability Award

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Winners of the dairy industry’s prestigious Sustainability Awards join the ranks of celebrities, athletes and influencers – from country music singer Miranda Lambert to movie star Salma Hayek to actor and father Taye Diggs – by donning the famed Milk Mustache for their own ad. The dairy industry leaders were recognized yesterday for their efforts to advance sustainability at the …

Advertising, Agribusiness, Dairy, Sustainability

Checkoff Launches New Advertising Campaign

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The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …

Advertising, Agribusiness, Beef Board

Paradowski Creative Earns New Business

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Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …

Advertising, Agency, Agribusiness, General, Monsanto